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Show Results For
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All HBS Web
(326)
- News (81)
- Research (176)
- Events (2)
- Multimedia (2)
- Faculty Publications (104)
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
new feelings. I have tons of Hello Kitty—T-shirts, shoes, stationery, a PC, a mobile phone. I use a Hello Kitty credit card and checkbook. My favorite Sanrio characters are Mr. Men and Little Miss—I grew up...
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- Web
A Marketing Revolution - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets Advertising Products Trade...
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- 17 Feb 2003
- Research & Ideas
Tales of the Newly-minted MBA
Anderson, who is currently the senior vice president of strategic planning at Fleet Boston's credit card division. Begin with the end in mind, and remember that faith is power —you have to believe in...
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by Julia Hanna
- 16 Jan 2014
- News
Learning from Helping Others
marketed credit cards for Chemical Bank, then MasterCard. But she always found time to volunteer, recording books for the visually impaired, and reading to elementary school students on her lunch hour. A...
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- 01 Feb 2000
- News
Breaking Down Barriers: The Electronic Wallet
partnership with financial institutions such as MBNA, Capital One, Wells Fargo, and Providian. These firms offer the Brodia online shopping service as part of the credit card and banking services. By typing...
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Judith A. Ross
- Web
Gallery - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising Products Trade Catalogs Trade...
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- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
advantage. Most of these retailers allowed consumers to buy on credit. Many, such as Marshall Field's, issued a store charge card to good customers. Charge cards and other possibilities for buying cosmetics...
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- 02 Jun 2011
- News
Serious Fun
that teach different aspects of financial literacy. Celebrity Calamity focuses on the ins and outs of credit card debt; Farm Blitz: teaches users about debt, savings, and compound interest; Bite Club, billed...
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- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
Professor Ryan Buell and doctoral student Moon Soo Choi caught my eye recently. Their study of a credit card offering to almost 400,000 customers of Commonwealth Bank, Australia’s largest, found that a...
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by James Heskett
- Web
Preface - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections
printer-friendly Introduction Online Exhibition In 1986, Baker Library issued an exhibition catalog titled Coin and Conscience: Popular Views of Money, Credit and Speculation: Sixteenth through Nineteenth Centuries. Catalog of an...
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- 24 Nov 2020
- Working Paper Summaries
Accounting for Product Impact in the Consumer Finance Industry
- 13 Sep 2004
- Research & Ideas
Cash and the Woman-Owned Business
fund the launch of nearly all start-ups. The founders' current income, cash reserves, credit card capacity, and "mortgagable" assets account for most of the early stage capital in the United...
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- Profile
Rocio Parra
point of view and see how Tiffany has benefited from an influx of foreigners taking advantage of a declining dollar." This summer, Rocio will take a closer look at buying habits via internship with American Express in New York, where she will explore View Details
- 01 Sep 2013
- News
The Joy of Spending
we talk about are not mistakes that laypeople make," says Norton, who admits that even he fails to heed the science from time to time. "They are mistakes that humans make." Below, Norton offers five principles that can ensure you swipe your View Details
- 26 Aug 2020
- News
What the Climate Change Movement Can Learn from the Pandemic
users’ credit card purchases and then connects users with offsets they can buy to mitigate their footprint. Part of Pal’s motivation for building Joro was that she wanted a tool that would not only allow her...
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- 31 May 2011
- First Look
First Look: May 31
and James WeberHarvard Business School Case 511-065 Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to electronic payment methods such as...
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Sean Silverthorne
- 09 Aug 2016
- First Look
August 9, 2016
Corporation suffered one of the largest cyber breaches to date. The breach that occurred during the busy holiday shopping season resulted in personal and credit card information of approximately 110 million...
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Sean Silverthorne
- 13 Dec 2016
- First Look
December 13, 2016
credit cards that could be used in Falabella stores, and Banco Falabella competed with other banks by offering personal banking services. The case covers many of the key questions the leaders of the firm...
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Carmen Nobel
- 01 Dec 2000
- News
Vivek Ranadivé
emotional difficulty of attending the faraway university, Ranadivé persevered, and in 1975 he arrived in Cambridge with fifty dollars in his pocket. He credits his parents for their support of his plans. "My family comes from a tradition...
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- December 2012 (Revised October 2022)
- Case
Plastiq
By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales...
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Keywords:
Payments;
Sales;
Channels;
Credit Cards;
Digital Platforms;
Selection and Staffing;
Cost vs Benefits;
Salesforce Management;
Marketing Channels;
Business Startups;
Business Strategy;
Marketing Strategy;
Partners and Partnerships;
Management Systems
Bussgang, Jeffrey J., Gaurav Jain, Liroy Haddad, Luke Langford, and Matt Noble. "Plastiq." Harvard Business School Case 813-125, December 2012. (Revised October 2022.)