Publications

Keywords: Auto Industry

Read Now

July – August 2008
Article

Leaders in Denial

Henry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital... View Details

Keywords: Decision Choices and Conditions; Judgments; Leadership; Demand and Consumers; Auto Industry; United States

March 1990
Article

Henry Ford Savait-Il Vendre les Voitures?

March 25, 2008
Article

Will History Happen to You?

Keywords: History

February 1990
Supplement

James Burke: A Career in American Business, Video

Keywords: Business Ventures; Personal Development and Career; United States

Purchase

September 1981 (Revised July 1987)
Background Note

Glossary of Marketing Terms

Provides definitions of marketing terms. View Details

Keywords: Marketing

Educators

Purchase

August 1995
Teaching Note

Chain Stores TN

Teaching Note for (9-391-251). View Details

Keywords: Growth and Development; Lawfulness; Retail Industry

1996
Working Paper

The Manichean World of George Eastman

1997
Working Paper

Henry Ford: The Profits and the Price of Primitivism

June 1984 (Revised August 1995)
Teaching Note

Labor Movement Between the Wars, Teaching Note

Keywords: Labor Unions

January 1984 (Revised August 1995)
Teaching Note

Coming of the Railroads, Teaching Note

Keywords: Rail Industry

20 Jan 2010
First Look

First Look: Jan. 20

Working PapersContracting in the Self-reporting Economy (revised) Authors:Romana L. Autrey and Richard Sansing Abstract This paper examines the effect of accounting on the use of intellectual property. We analyze the licensing of... View Details

Keywords: Martha Lagace

July 2018 (Revised January 2019)
Teaching Note

MC Tool

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Sean Witty and Jason Premo acquired MC Tool, a machine shop located in South Carolina in 2007 with the intent to transform it into a precision manufacturer. Witty and Premo were able to more than double revenue to $6 million in their first year of managing MC by... View Details

Keywords: Small ＆ Medium-sized Enterprises; Small Business; Production; Transformation; Problems and Challenges; Financial Condition; Business Strategy; Manufacturing Industry; United States