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  • 17 Feb 2010
  • First Look

First Look: Feb. 17

process is impacted by a consumer's motivation to purchase the rebated product. In particular, we propose the anchor employed will be driven by the valence of a consumer's underlying motivation.... View Details
Keywords: Martha Lagace
  • 04 May 2010
  • First Look

First Look: May 4

organs faces widespread disapproval. We survey a representative sample of Americans to assess disapproval for several forms of kidney markets and to understand why individuals disapprove by identifying factors that predict disapproval,... View Details
Keywords: Martha Lagace
  • 27 Jul 2010
  • First Look

First Look: July 27

changing perception of such strategies by the analysts. Moreover, we find that higher visibility firms receive more favorable recommendations for their CSR strategies. We also find that analysts with more experience, broader CSR... View Details
Keywords: Martha Lagace
  • 21 Aug 2007
  • First Look

First Look: August 21, 2007

  Working PapersNone this week   Cases & Course MaterialsFinding the Right Job for Your Product Harvard Business School Note 607-028 Asserts that the typical ways that companies have learned to segment their markets, by product... View Details
Keywords: Martha Lagace
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

cross-sectional and pooled data collected by the U.S. Census Bureau for quinquenial censuses conducted between 1982 and 2002 support the key predictions of the model. We find that advertising agency establishments are more likely to... View Details
Keywords: Martha Lagace
  • 17 Aug 2010
  • First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
  • 02 Jun 2010
  • First Look

First Look: June 2

of the Contract: How Contract Structure Shapes Inter-Firm Dispute Resolution Authors:Fabrice Lumineau and Deepak Malhotra Publication:Strategic Management Journal (in press) Abstract This paper investigates how contract structure influences inter-firm dispute... View Details
Keywords: Martha Lagace
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

revolutionary functionality. We explore a second path to entry that does not rely on Schumpeterian innovation: platform envelopment. By leveraging shared user relationships and common components, one platform provider can move into... View Details
Keywords: Martha Lagace
  • 02 Jan 2001
  • Research & Ideas

Can Japan Compete? [Part One]

Hilah Geer and Martha Lagace met recently with Porter to talk about the lessons Japan teaches governments and companies about competition and strategy. Below are excerpts from the interview; part two will... View Details
Keywords: by Martha Lagace & Hilah Geer
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

  Working PapersDesigning a Two-Sided Platform: When to Increase Search Costs? Authors:Andrei Hagiu and Bruno Jullien Abstract We propose a model for analyzing an intermediary's incentives to increase the search costs incurred by... View Details
Keywords: Martha Lagace
  • 03 Aug 2010
  • First Look

First Look: August 3

substantial information about GMO products, they positively affect approval rates of GMOs by threatening the reputation of the regulatory agency. Our study further shows that firm and product uncertainty increases the impact of the social... View Details
Keywords: Martha Lagace
  • 25 May 2010
  • First Look

First Look: May 25

attempting the transformation required to embrace a new, dominant technology—the choice to maintain focus on the old technology. In considering this choice we distinguish between "racing" strategies, which attempt to fight off the rise of the new technology... View Details
Keywords: Martha Lagace
  • 10 Aug 2010
  • First Look

First Look: August 10

recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than others. Using an original dataset on web site safety, I demonstrate that sites certified View Details
Keywords: Martha Lagace
  • 05 Jan 2010
  • First Look

First Look: January 5

are not driven by reverse causality. These patterns are not driven solely by common law nations such as the United Kingdom and United States, but also hold in Continental Europe. Download the paper:... View Details
Keywords: Martha Lagace
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

likely to involve collaboration across locations, particularly with inventors from the firm's primary R&D site. Our results suggest that R&D dynamics in clusters are heavily influenced by multi-location firms with innovative links... View Details
Keywords: Martha Lagace
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

  Working PapersOn Best-Response Bidding in GSP Auctions Authors:Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu, and Michael Schwarz Abstract How should players bid in keyword auctions such as those used View Details
Keywords: Martha Lagace
  • 04 Aug 2009
  • First Look

First Look: August 4

allocation within an economy. The theory predicts that GAAP's principal focus, as shaped by the demand for and supply of financial information, is on the use of the income statement and balance sheet for performance measurement and... View Details
Keywords: Martha Lagace
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

winter. We suggest that the presence of membership fees can lead consumers to infer a "fees -> savings" link, spurring them to increase their spending independent of the actual savings afforded by such clubs. Using both field... View Details
Keywords: Martha Lagace
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

commencing approximately two years down the road. In the new hiring regime for federal judicial law clerks, by contrast, judges are exhorted to follow a set of start dates for considering and hiring applicants during the fall of the third... View Details
Keywords: Martha Lagace
  • 27 May 2009
  • First Look

First Look: May 27, 2009

consumption growth by a representative agent with a high elasticity of intertemporal substitution. This paper documents several empirical difficulties for the model as calibrated by Bansal and Yaron (BY,... View Details
Keywords: Martha Lagace

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