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All HBS Web
(411)
- News (82)
- Research (277)
- Multimedia (4)
- Faculty Publications (171)
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- February 2021
- Teaching Note
HP Instant Ink: (Self) Disrupting the Consumer Printing Market
By: Elie Ofek and Marco Bertini
- Article
Price As a Stimulus to Think: The Case for Willful Overpricing
By: Luc Wathieu and Marco Bertini
Wathieu, Luc, and Marco Bertini. "Price As a Stimulus to Think: The Case for Willful Overpricing." Marketing Science 26, no. 1 (January–February 2007): 118–129.
- 2005
- Working Paper
Price Format and the Evaluation of Multicomponent Goods
By: Luc Wathieu and Marco Bertini
Wathieu, Luc, and Marco Bertini. "Price Format and the Evaluation of Multicomponent Goods." Harvard Business School Working Paper, No. 05-087, July 2005.
- 27 Mar 2007
- First Look
First Look: March 27, 2007
research and discuss his contributions to management and economics. We look at three distinct bodies of work. In the first, Clark (in conjunction with Robert Hayes and Steven Wheelwright) argued that the abandonment by U.S. managers of...
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Keywords:
Martha Lagace
- November 2022
- Article
Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank
By: Mina Cikara, Vasiliki Fouka and Marco Tabellini
People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the...
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Keywords:
Prejudice;
Minority;
Hate Crimes;
Reference Dependence;
Prejudice and Bias;
Attitudes;
Demographics
Cikara, Mina, Vasiliki Fouka, and Marco Tabellini. "Hate Crime Towards Minoritized Groups Increases as They Increase in Sized-Based Rank." Nature Human Behaviour 6, no. 11 (November 2022): 1537–1544. (Pre-Published online August 8, 2022, Featured in HBS Working Knowledge and ABC News.)
- 06 Feb 2007
- First Look
First Look: February 6, 2007
Working PapersThe Rise of Business Forecasting Agencies in the United States Author:Walter A. Friedman Abstract This paper analyzes the rise of business and economic forecasting agencies in the United States. The field was developed by...
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Keywords:
Martha Lagace
- September 2009 (Revised May 2019)
- Case
The London 2012 Olympic Games
By: John T. Gourville and Marco Bertini
It's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize...
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Keywords:
Pricing;
Customer Satisfaction;
Price;
Strategy;
Profit;
Revenue;
Sales;
Sports Industry;
London
Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games." Harvard Business School Case 510-039, September 2009. (Revised May 2019.)
- 2021
- Working Paper
Timing the Disclosure of Prices: Should Firms Delay the Inevitable?
By: Diego Aparicio and Marco Bertini
- Article
The Price of Olympic Success
By: Marco Bertini and Stuart Crainer
Bertini, Marco, and Stuart Crainer. "The Price of Olympic Success." Business Strategy Review 23, no. 2 (Summer 2012): 43–47.
- Article
The Right Price, at the Right Moment, to the Right Customer
By: Tim Ham and Marco Bertini
Ham, Tim, and Marco Bertini. "The Right Price, at the Right Moment, to the Right Customer." Business Strategy Review 24, no. 1 (Spring 2013): 49–53.
- 2005
- Working Paper
Price as a Stimulus to Think: The Case for Willful Overpricing
By: Luc Wathieu and Marco Bertini
- July 20, 2011
- Article
Pricing the Priceless
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "Pricing the Priceless." Harvard Business Review (website) (July 20, 2011).
- December 7, 2011
- Article
Choice Helps High-End Products, Hurts Low-End Products
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "Choice Helps High-End Products, Hurts Low-End Products." Harvard Business Review (website) (December 7, 2011).
- 2012
- Report
Starting Prices and Consumer Sensitivity to Customization
By: Marco Bertini and Luc Wathieu
- Article
The Perils of Popularity
By: Marco Bertini and Ricardo Cabornero
Bertini, Marco, and Ricardo Cabornero. "The Perils of Popularity." Business Strategy Review 23, no. 1 (Spring 2012): 51–55.
- Article
A Novel Architecture to Monetize Digital Offerings
By: Richard Reisman and Marco Bertini
Reisman, Richard, and Marco Bertini. "A Novel Architecture to Monetize Digital Offerings." Journal of Revenue and Pricing Management 17, no. 6 (December 2018): 453–458.
- July – August 2010
- Article
The Upstart's Assault
By: Marco Bertini and Nirmalya Kumar
Bertini, Marco, and Nirmalya Kumar. "The Upstart's Assault." Harvard Business Review 88, nos. 7-8 (July–August 2010): 159–161.
- March 2015
- Article
Can One Business Unit Have Two Revenue Models?
By: Marco Bertini and Nader Tavassoli
Bertini, Marco, and Nader Tavassoli. "Can One Business Unit Have Two Revenue Models?" Harvard Business Review 93, no. 3 (March 2015): 121–123.