by John Deighton - Publications - Faculty & Research

01 Jun 2010
News

M.I.A. Boards

Illustration by Dan Page In a company as large, complex, and prestigious as Lehman Brothers, one would expect to have found seasoned, astute, well-informed directors to oversee the managers and the risks the firm undertook with... View Details

Keywords: John Gillespie;David Zweig; Finance

Article

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

By: John A. Deighton and Kent Grayson

Keywords: Marketing; Relationships; Management; Public Opinion

Citation

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01 Aug 2001
News

HBS Alumni Association Board of Directors: President's Report

throughout the year on four specific areas, and I'd like to summarize each committee's work. Communications Under the leadership of John Hoffmann (MBA '64), this group focused on segmentation, design and content, and delivery. The... View Details

Keywords: John Hoffman

19 Dec 2012
Research & Ideas

Affordable Housing: Israel and the United States

besieged with global discord that threatens regional peace, faces the same domestic headlines. In 2011, when young Israelis—and extending eventually to not-so-young Israelis, fueled by Facebook—mounted a "cottage cheese... View Details

Keywords: by Nicolas P. Retsinas, John H. Vogel & Charles S. Laven; Construction; Real Estate

April 2011
Teaching Note

Designs by Kate: The Power of Direct Sales (Brief Case)

By: John A. Deighton and Sarah Abbott

Teaching Note to 4277. View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Marketing Channels; Compensation and Benefits; Sales

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08 Mar 2017
Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

Yesterday, President Donald Trump endorsed the American Health Care Act (AHCA), a plan proposed by Republican United States lawmakers to replace the Affordable Care Act (ACA), more commonly known as “Obamacare.” Democrats rallied against... View Details

Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau

31 May 2007
Working Paper Summaries

Extremeness Seeking: When and Why Consumers Prefer the Extremes

Keywords: by John T. Gourville & Dilip Soman

Article

Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race

By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley

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22 Sep 2021
News

Harvard Business School Announces New Pieces Added to the Public Art Exhibition Supported by the C. Ludens Ringnes Sculpture Collection

2016
Working Paper

Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)

By: Ramon Casadesus-Masanell and John Heilbron

American Honda was founded in 1959 as a wholly owned subsidiary of the Honda Motor Company to facilitate sales and distribution in the United States. The details of American Honda’s early history have long served as evidence in debates among scholars and practitioners... View Details

Keywords: Strategy; Business Subsidiaries; Decision Making; Auto Industry; Retail Industry; United States

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23 Nov 2015
Working Paper Summaries

Self Control and Commitment: Can Decreasing the Liquidity of a Savings Account Increase Deposits?

Keywords: by John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian, Christopher Harris & Jung Sakong; Banking

22 May 2013
Working Paper Summaries

Hidden Structure: Using Network Methods to Map System Architecture

Keywords: by Carliss Y. Baldwin, Alan MacCormack & John Rusnak

01 Jun 1996
News

Four Professors to Retire

Christenson was, for example, among the first to bring the social sciences into the mainstream of practical business studies in the MBA Program. In 1976 he also developed a teaching program that brought HBS methods to the training of public officials at Harvard's View Details

Keywords: Elaine Gottlieb and John Prestage