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Show Results For
- All HBS Web
(390)
- News (33)
- Research (333)
- Multimedia (2)
- Faculty Publications (310)
- August 2023
- Teaching Note
Aphro Beverages
Teaching Note for HBS Case No. 823-044. View Details
- Article
New Sales Realities
Business leaders need to understand that it’s the fit of People, Process, Pricing, and Partners that drives sales effectiveness. As firms confront new buying processes, required sales competencies affect hiring, training, and development (People). Without a coherent... View Details
Cespedes, Frank V. "New Sales Realities." International Journal of Sales Transformation 7.1 (April 2021): 26–27.
- May 2020
- Article
Sales Leadership During and After the Crisis
Because customer acquisition and retention are the lifeblood of a for-profit enterprise, sales activities establish foundational conditions for a business. In turn, sales managers’ responsibilities in a crisis extend beyond keeping the lights on. Their leadership makes... View Details
Cespedes, Frank V. "Sales Leadership During and After the Crisis." Top Sales Magazine (May 2020), 28–29.
- February 2016
- Article
The Dialogue That Rarely Happens: Sales - Finance
- August 2016 (Revised June 2017)
- Supplement
InsideSales.com (B)
Keywords: Business Organization; Customer Relationship Management; Marketing Strategy; Organizational Design; Salesforce Management; Talent; Talent Management; Sales; Growth and Development; Organizational Change and Adaptation; Entrepreneurship; Technology Industry; United States
Cespedes, Frank V. "InsideSales.com (B)." Harvard Business School Supplement 817-042, August 2016. (Revised June 2017.)
- August 2016 (Revised June 2017)
- Case
InsideSales.com (A)
This case focuses on growth requirements for a company moving from its base in SMB customers (Small and Mid-Sized businesses) to Enterprise customers (companies with more than 500 employees). It examines the differences in buying processes, product requirements,... View Details
Keywords: Business Organization; Customer Relationship Management; Marketing Strategy; Organizational Change And Adaptation; Organizational Design; Talent; Talent Management; Organizations; Growth Management; Sales; Salesforce Management; Corporate Entrepreneurship; Technology Industry; United States
Cespedes, Frank V. "InsideSales.com (A)." Harvard Business School Case 817-018, August 2016. (Revised June 2017.)
- October 2015
- Teaching Note
Clef Company: Turnover
Clef Company sells keys and other products to retail outlets, which then sell these products to consumers. The case concerns turnover in Clef's sales force in the context of company strategy, financial performance, and a day in the life of a Clef salesperson. Among... View Details
- Article
How the 'Best' Recruits Could Hurt Your Team: Why You Don't Want Stars in Every Sales Position
Cespedes, Frank V. "How the 'Best' Recruits Could Hurt Your Team: Why You Don't Want Stars in Every Sales Position." Sales & Marketing Management (website) (November 12, 2014).
- 2014
- Book
Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling
There are many books that provide strategy advice and selling methodologies. But there is a gap in the management literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest... View Details
Cespedes, Frank V. Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling. Boston, MA: Harvard Business Review Press, 2014.
- March 2014
- Teaching Note
Andrew Sullivan and Faraway Ltd.
Andrew Sullivan is an entrepreneur with an innovative product and impending sales calls on two important retail buyers. The (A) case provides information about Sullivan, his business, and the economics of his business model. The (B) and (C) cases provide information... View Details
- August 2009
- Case
Intuit
This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific... View Details
- spring 1996
- Article
Beyond Teamwork: How the Wise Can Synchronize
Keywords: Groups and Teams
Cespedes, Frank V. "Beyond Teamwork: How the Wise Can Synchronize." Marketing Management 5, no. 1 (spring 1996): 25–37.
- summer 1993
- Article
Market Research and Marketing Dialects
Cespedes, Frank V. "Market Research and Marketing Dialects." Marketing Research 10 (summer 1993): 26–34.
- summer 1992
- Article
Sales Coordination: An Exploratory Study
Keywords: Sales
Cespedes, Frank V. "Sales Coordination: An Exploratory Study." Journal of Personal Selling & Sales Management 12 (summer 1992): 13–29.
- 1992
- Article
Channel Power: Suggestions for a Broadened Perspective
Keywords: Perspective
Cespedes, Frank V. "Channel Power: Suggestions for a Broadened Perspective." Journal of Marketing Channels 1, no. 3 (1992): 3–37.
- Article
Once More: How Do You Improve Customer Service?
Cespedes, Frank V. "Once More: How Do You Improve Customer Service?" Business Horizons 35, no. 2 (March–April 1992): 58–67.
- August 1988
- Article
Control vs. Resources in Channel Design
Keywords: Design
Cespedes, Frank V. "Control vs. Resources in Channel Design." Industrial Marketing Management 17, no. 3 (August 1988): 215–227.
- March 1995
- Teaching Note
Becton Dickinson and Company: Multidivisional Marketing Programs TN
Teaching Note for (9-594-060). View Details
Keywords: Health Industry
- October 1993 (Revised November 1994)
- Case
Becton Dickinson & Co.: Multidivisional Marketing Programs
In response to a potential competitive inroad at a key account, managers at Becton Dickinson are considering a multidivisional marketing effort. View Details
Keywords: Marketing Communications; Accounting Audits; Management; Supply Chain Management; Organizations; Sales; Change Management; Health Industry
Cespedes, Frank V. "Becton Dickinson & Co.: Multidivisional Marketing Programs." Harvard Business School Case 594-060, October 1993. (Revised November 1994.)
- December 1992 (Revised November 1994)
- Case
Becton Dickinson Division: Marketing Organization
The marketing director for the largest division of a health care products company is reviewing the structure and staffing of the division's marketing organization. The division has authorization to hire an additional marketing manager. Hence, the immediate case... View Details
Keywords: Business Conglomerates; Health Care and Treatment; Human Resources; Recruitment; Selection and Staffing; Managerial Roles; Product Marketing; Measurement and Metrics; Organizational Structure; Strategy; Consumer Products Industry; Health Industry
Cespedes, Frank V. "Becton Dickinson Division: Marketing Organization." Harvard Business School Case 593-070, December 1992. (Revised November 1994.)