Publications
Publications
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- All HBS Web
(392)
- Faculty Publications (300)
- September 1990
- Teaching Note
Cooper Pharmaceuticals, Inc., Teaching Note
Teaching Note for (9-590-111). View Details
- fall 1990
- Article
A Preface to Payment: Designing a Sales Compensation Plan
- fall 1990
- Article
Agendas, Incubators, and Marketing Organization
- May 1990 (Revised October 1993)
- Case
Cooper Pharmaceuticals, Inc.
Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number... View Details
- February 1990
- Teaching Note
General Electric: Customer Service, Teaching Note
- October 1989
- Background Note
Aspects of Sales Management: Key Themes
Keywords: Salesforce Management
- October 1989 (Revised November 2006)
- Background Note
Channel Management
Written as an introduction to a module concerning channel management for the second-year MBA elective in Marketing Implementation. Discusses: 1) reasons for the growth of multichannel systems in marketing efforts, 2) key components and choices in channel management, 3)... View Details
Keywords: Marketing Channels
- October 1989 (Revised November 2006)
- Background Note
Deployment, Focus, and Measuring Effectiveness
Written for a module in the Marketing Implementation course (second-year MBA elective). Offers a framework for considering relevant factors that affect sales force deployment and criteria for measuring sales effectiveness and the conduct of field marketing efforts. View Details
- October 1989
- Background Note
Managing Major Accounts
Written as an introduction to a module in the second-year MBA course, Marketing Implementation. Discusses issues encountered in the selling and management of major accounts. The topics covered include: 1) reasons for the increasing importance of major account... View Details
- October 1989 (Revised November 2006)
- Background Note
Managing Selling and the Salesperson
Written for a module in the Marketing Implementation course (a second-year elective in the MBA program). Provides a brief introduction to common issues involved in recruiting, training, compensating, and evaluating field salespeople. Also offers questions to consider... View Details
Keywords: Salesforce Management
- October 1989
- Background Note
Organizing and Implementing the Marketing Effort: Course Overview
Keywords: Marketing
- May 1989 (Revised October 1989)
- Teaching Note
Becton Dickinson & Co.: VACUTAINER Systems Division, Teaching Note
Teaching Note for (9-587-085). View Details
Keywords: Medical Devices and Supplies Industry
- 1989
- Manual
Going to Market: Case Studies in Industrial Distribution, Instructor's Manual
By: E. Raymond Corey, Frank V. Cespedes and V. K. Rangan
Keywords: Distribution
- 1989
- Book
Going to Market: Case Studies in Industrial Distribution
By: E. Raymond Corey, Frank V. Cespedes and V. K. Rangan
- 1989
- Book
Going to Market: Distribution Systems for Industrial Products
By: E. Raymond Corey, Frank V. Cespedes and V. Kasturi Rangan
- December 1988
- Teaching Note
Marketing Organization Course Module, Instructor's Overview
Keywords: Marketing Strategy