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-
All HBS Web
(844)
- People (1)
- News (49)
- Research (753)
- Multimedia (5)
- Faculty Publications (648)
- October 2010 (Revised June 2014)
- Case
Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard
By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align...
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Keywords:
Business Cycles;
Developing Countries and Economies;
Management Teams;
Leadership;
Balanced Scorecard;
Strategic Planning;
Balance and Stability;
Motivation and Incentives;
Communication Strategy;
Competitive Advantage;
Auto Industry;
Brazil;
Germany
Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
- October 1988 (Revised May 1990)
- Case
Ford Motor Co.: The Product Warranty Program (A)
Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical...
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Keywords:
Competition;
Marketing Strategy;
Insurance;
Product;
Policy;
Manufacturing Industry;
Manufacturing Industry;
United States
Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (A)." Harvard Business School Case 589-001, October 1988. (Revised May 1990.)
- January 2015
- Case
Sergio Marchionne at Chrysler
By: Rob Kaplan and Bernardo Bertoldi
Chrysler recently exited from the bankruptcy process, with U.S. government support and with Sergio Marchionne as CEO. Now was the time to work out how to create synergies with FIAT, how to improve the current manufacturing, product, and distribution-network...
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Kaplan, Rob, and Bernardo Bertoldi. "Sergio Marchionne at Chrysler." Harvard Business School Case 415-045, January 2015.
- Web
Research - Global
Gulati and Kanika Jain Private equity firm Blackstone’s majority investment in automotive systems manufacturer Sona Comstar had culminated in the largest IPO in the Indian auto components industry in 2021,...
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- Web
Japan - Global
the most productive auto assembly plant in the U.S., with quality comparable to its Japanese factories. The case is based on interviews with key Toyota leaders who were involved in the transformation. It goes to the heart of the...
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- January 2021
- Case
Toyota and Its Labor Union in Argentina (A)
By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago
In 2011, Daniel Herrero, CEO of Toyota Argentina (TASA) since 2010, was about to meet with the Secretary-General of the union representing automotive industry workers in the country. The company produced vehicles in Argentina since 1997 at their plant at Zárate, and,...
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Keywords:
Manufacturing Performance;
Bargaining;
Production;
Performance;
Labor Unions;
Labor and Management Relations;
Fairness;
Factories, Labs, and Plants;
Auto Industry;
Argentina
Tamayo, Jorge, Erik Snowberg, and Jenyfeer Martinez Buitrago. "Toyota and Its Labor Union in Argentina (A)." Harvard Business School Case 721-394, January 2021.
- April 2021 (Revised August 2024)
- Case
The Turnaround at Ford Motor Company
By: Amy C. Edmondson and Olivia Jung
This case describes the corporate turnaround of the Ford Motor Company under the charismatic leadership of Alan Mulally. Ford was in deep trouble in the early 2000s as its prices and debt ratings plummeted and employee morale suffered. In 2006, the company anticipated...
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Keywords:
Turnaround;
Transformation;
Restructuring;
Organizational Culture;
Leading Change;
Performance Improvement;
Auto Industry;
North America
Edmondson, Amy C., and Olivia Jung. "The Turnaround at Ford Motor Company." Harvard Business School Case 621-101, April 2021. (Revised August 2024.)
- Web
Human Behavior & Decision-Making - Faculty & Research
largest IPO in the Indian auto components industry in 2021, with stellar returns for all involved. This EV supplier was the result of a 2019 merger of Sona BLW, a gear manufacturer founded in 1995, and...
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- March 2014
- Case
Babcock International Plc
By: John R. Wells and Galen Danskin
In 2013, Babcock International Plc (Babcock) was the largest engineering services provider in the UK with sales of over £3 billion. Under the leadership of CEO Peter Rogers, Babcock had grown revenues and profits nearly tenfold over the previous decade as it benefited...
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Keywords:
Strategic Change;
Strategy And Leadership;
Diversification;
United Kingdom;
Military;
Nuclear Power;
Nuclear;
Engineering And Construction;
Conglomerates;
Strategic Planning;
Competitive Strategy;
Global Strategy;
Corporate Strategy;
Construction Industry;
Construction Industry;
United Kingdom
Wells, John R., and Galen Danskin. "Babcock International Plc." Harvard Business School Case 714-496, March 2014.
- 01 Mar 2024
- News
Game On
momentum, as well as the uncanny levels of enthusiasm for the game, it’s no surprise that billions of dollars are being poured into the industry in the shape of pro teams and tournaments, franchises, broadcasting rights, and celebrity...
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- 25 Aug 2009
- First Look
First Look: August 25
the Airline Industry Can Teach Us About Leadership Authors:Anthony J. Mayo, Nitin Nohria, and Mark Rennella Publication:New York: Palgrave Macmillan, 2009 Publisher's Book Abstract Entrepreneurs, Managers, and Leaders examines the role...
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Keywords:
Martha Lagace
- December 2017 (Revised November 2018)
- Case
Tesla Motors (B): Merging with SolarCity
By: Stuart C. Gilson and Sarah L. Abbott
In 2016, electric car manufacturer Tesla announced that it was making an offer to acquire solar panel manufacturer SolarCity in an all-stock offer worth $2.6 billion in Tesla stock. Tesla’s co-founder and CEO, Elon Musk, believed that the merger would generate...
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Keywords:
M&A;
M&A Valuation;
Investing;
Equities;
Equity;
Valuation;
Mergers and Acquisitions;
Auto Industry;
Energy Industry;
United States
Gilson, Stuart C., and Sarah L. Abbott. "Tesla: Merging with SolarCity." Harvard Business School Case 218-038, December 2017. (Revised November 2018.)
- 2006
- Article
The Long-Term Value of M&A Activity to Enhance Learning Organizations
Viewing the automobile industry as being made up of independent learning-organisations may reveal some tie-ups that can generate value not easily revealed by traditional financial metrics. The key question to be answered when considering M&A activity between automakers...
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Keywords:
Mergers and Acquisitions;
Business Processes;
Manufacturing Industry;
Manufacturing Industry
Heller, Daniel A., Glenn Mercer, and Takahiro Fujimoto. "The Long-Term Value of M&A Activity to Enhance Learning Organizations." International Journal of Automotive Technology and Management 6, no. 2 (2006): 157 – 176.
- November 2006 (Revised March 2007)
- Case
Goodyear and the Threat of Government Tire Grading
By: Felix Oberholzer-Gee, Dennis A. Yao and Elizabeth Raabe
In the spring of 1977, Goodyear CEO Charles J. Pilliod Jr. was looking at an internal report on government and legal events relevant to the tire industry. Two items caught his attention. First, he noticed that an industry suit to block the government's proposed system...
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Keywords:
Competitive Advantage;
Lawsuits and Litigation;
Auto Industry;
Auto Industry;
United States
Oberholzer-Gee, Felix, Dennis A. Yao, and Elizabeth Raabe. "Goodyear and the Threat of Government Tire Grading." Harvard Business School Case 707-494, November 2006. (Revised March 2007.)
- Article
The Dark Side of Strategic Alliances: Lessons from Volvo-Renault
By: Robert Bruner and Robert Spekman
This article explores sources of failure in strategic alliances drawing on field research into one of the most prominent alliance collapses in recent years. The alliance of Volvo and Renault married the two largest enterprises in their respective countries for economic...
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Bruner, Robert, and Robert Spekman. "The Dark Side of Strategic Alliances: Lessons from Volvo-Renault." European Management Journal 16, no. 2 (April 1998): 136–150.
- Web
Buy Now, Pay Later: Cars on Time
however, motorized trucks and passenger cars found a market among small businessmen who recognized their value for deliveries and short-distance transport of heavy goods, but could not put up the entire purchase price at once. The auto...
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- October 2019
- Case
Feeling Machines: Emotion AI at Affectiva
By: Shane Greenstein and John Masko
In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt...
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Keywords:
Artificial Intelligence;
Market Research;
Business Model;
Finance;
Revenue;
Decision Making;
Risk and Uncertainty;
Market Entry and Exit;
Applications and Software;
AI and Machine Learning;
Information Technology Industry;
Information Technology Industry;
United States
Greenstein, Shane, and John Masko. "Feeling Machines: Emotion AI at Affectiva." Harvard Business School Case 620-058, October 2019.
- 31 Mar 2008
- HBS Case
JetBlue’s Valentine’s Day Crisis
what implicit and explicit tradeoffs will be built into your operating model." JetBlue COO and airline industry veteran Russ Chew offered some firsthand insight when he visited the classroom when the case was taught. "I was...
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- April 2014
- Case
Ford Motor Company: Blueprint for Mobility
By: Karim R. Lakhani, Marco Iansiti and Noah Fisher
Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new...
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Keywords:
Automobiles;
Automobile Manufacturing;
Ford Motor Company;
Mark Fields;
Blueprint For Mobility;
Dearborn;
Michigan;
Car Sharing;
Parking;
On-demand Ride Sharing;
Strategy;
Business Model;
Auto Industry;
Michigan;
United States
Lakhani, Karim R., Marco Iansiti, and Noah Fisher. "Ford Motor Company: Blueprint for Mobility." Harvard Business School Case 614-018, April 2014.
- September 1992 (Revised September 1995)
- Case
Toyota Motor Manufacturing, U.S.A., Inc.
On May 1, 1992, Doug Friesen, manager of assembly for Toyota's Georgetown, Kentucky, plant, faces a problem with the seats installed in the plant's sole product--Camrys. A growing number of cars are sitting off-line with defective seats or are missing them entirely....
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Mishina, Kazuhiro. "Toyota Motor Manufacturing, U.S.A., Inc." Harvard Business School Case 693-019, September 1992. (Revised September 1995.)