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- Faculty Publications (204)
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- All HBS Web (292)
- Faculty Publications (204)
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
model? We make money in two ways. First, we expose our characters in all appropriate forms of mass media, such as motion pictures, television, the Internet, publishing, and wireless applications. In negotiating these arrangements, our...
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- 27 Sep 2016
- First Look
September 27, 2016
https://cb.hbsp.harvard.edu/cbmp/product/316144-PDF-ENG Harvard Business School Case 517-002 Digital Lumens: Creating Value Through Software Digital Lumens, founded in 2007, developed and implemented intelligent LED lighting solutions for the View Details
Keywords:
Sean Silverthorne
- February 2014 (Revised January 2024)
- Case
Go Mobile: Aligning District Managers and Store Teams
By: Tatiana Sandino
Indian cell phone retailer Go Mobile had implemented high-powered incentives to motivate its store employees to behave as owners and provide exceptional service. As the company scaled up, it faced multiple challenges in building a layer of district managers that were...
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Keywords:
Employee Relationship Management;
Mobile and Wireless Technology;
Growth Management;
Organizational Design;
Salesforce Management;
Motivation and Incentives;
Management Practices and Processes;
Telecommunications Industry;
India
Sandino, Tatiana. "Go Mobile: Aligning District Managers and Store Teams." Harvard Business School Case 114-034, February 2014. (Revised January 2024.)
- July 2021
- Case
A Close Shave at Squire
In 2020, just after closing a $34 million Series B financing round, Dave Salvant and Songe LaRon consider how to adjust their business, Squire Technologies, to the new realities posed by the COVID-19 pandemic. Their barbershop technology, including tools to run a shop...
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Keywords:
Business Startups;
Entrepreneurship;
Venture Capital;
Private Equity;
Mobile and Wireless Technology;
Applications and Software;
Growth and Development Strategy;
Health Pandemics;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
New York (city, NY);
San Francisco
Bussgang, Jeffrey J., Zoë B. Cullen, William R. Kerr, Benjamin N. Roth, and Michael Norris. "A Close Shave at Squire." Harvard Business School Case 821-073, July 2021.
- June 2024
- Case
Arete Research on Unity Software
By: Joseph Pacelli and Tonia Labruyere
Richard Kramer, CEO of Arete Research, an independent research firm, reflects on his team's coverage of the stock of Unity Software, a U.S.-based mobile games software company.
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Keywords:
Analysis;
Initial Public Offering;
Analytics and Data Science;
Applications and Software;
Mobile and Wireless Technology;
Valuation;
Value Creation;
Financial Services Industry;
Financial Services Industry;
United Kingdom;
United States
Pacelli, Joseph, and Tonia Labruyere. "Arete Research on Unity Software." Harvard Business School Case 124-086, June 2024.
- October 2016 (Revised January 2020)
- Case
All Traffic Solutions
By: Rajiv Lal and Scott F. Johnson
All Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more...
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Keywords:
IoT;
Internet Of Things;
Smart Connected Products;
All Traffic Solutions;
Traffic;
Internet and the Web;
Information Technology;
Digital Platforms;
Information Infrastructure;
Applications and Software;
Transportation;
Mobile and Wireless Technology;
Manufacturing Industry;
Manufacturing Industry;
Manufacturing Industry;
United States
Lal, Rajiv, and Scott F. Johnson. "All Traffic Solutions." Harvard Business School Case 517-011, October 2016. (Revised January 2020.)
- March 2010 (Revised June 2019)
- Case
Major League Baseball Advanced Media: America's Pastime Goes Digital
By: Anita Elberse and Brett Laffel
In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The...
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Keywords:
Business Model;
Marketing Strategy;
Distribution Channels;
Mobile and Wireless Technology;
Internet and the Web;
Sports Industry
Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
- July 2021 (Revised July 2022)
- Case
Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care
By: Robert S. Kaplan, Navraj S. Nagra and Syed S. Shehab
Dr. Andrea Pusic, breast cancer reconstruction surgeon, wants to extend outcomes measurement beyond traditional surgical metrics of infections, complications, and survival rates. The case describes her development of a new mobile phone app, which collects patients’...
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Keywords:
Health Care and Treatment;
Outcome or Result;
Cost Management;
Activity Based Costing and Management;
Mobile and Wireless Technology;
Health Testing and Trials;
Surveys;
Health Industry;
Boston
Kaplan, Robert S., Navraj S. Nagra, and Syed S. Shehab. "Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care." Harvard Business School Case 122-010, July 2021. (Revised July 2022.)
- 01 Sep 2009
- News
E Ink’s Wild Ride
prices could be changed in real time, wirelessly, to pitch a particular brand or model. “There was this scary moment of telling the scientists, ‘Guess what? We’re going to use your brilliant invention to sell sneakers.’ But they got into it, and we began a large...
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- April 2007
- Teaching Note
iPod vs. Cell Phone: A Mobile Music Revolution? (TN)
By: David B. Yoffie
Teaching note to 707419.
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- September 2021 (Revised December 2021)
- Case
Telepass: From Tolling to Mobility Platform (Abridged)
By: Chiara Farronato, Stefano Denicolai and Sarah Mehta
Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment...
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Keywords:
Mobile Payment;
App;
Mobility Services;
Analysis;
Change;
Change Management;
Transformation;
Transition;
Innovation and Invention;
Strategy;
Information Technology;
Mobile and Wireless Technology;
Transportation;
Transportation Networks;
Value;
Value Creation;
Technology Industry;
Technology Industry;
Technology Industry;
Europe;
Italy;
Milan
Farronato, Chiara, Stefano Denicolai, and Sarah Mehta. "Telepass: From Tolling to Mobility Platform (Abridged)." Harvard Business School Case 622-050, September 2021. (Revised December 2021.)
- July 2017 (Revised November 2017)
- Case
Propel
By: Mitchell Weiss and Sarah McAra
In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the...
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Keywords:
Public Entrepreneurship;
Govtech;
Food Stamps;
EBT;
Mobile App;
User Research;
Financial Services Referrals;
Grocery Marketing;
Customer Discovery;
Social Entrepreneurship;
Entrepreneurship;
Public Sector;
Business Model;
Research;
Social Enterprise;
Poverty;
Welfare;
Mobile and Wireless Technology;
Applications and Software;
Technology Industry;
United States
- July 2010
- Teaching Note
Shanzhai! MediaTek and the "White Box" Handset Market (TN)
By: Willy C. Shih
Teaching Note for 610081.
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- 14 Dec 2010
- First Look
First Look: Dec. 14
Working PapersThe Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras Authors:Mary J. Benner and Mary Tripsas Abstract New industries sparked by...
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Keywords:
Sean Silverthorne
- October 2007
- Case
iPhone vs. Cell Phone
By: David B. Yoffie and Michael Slind
The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other...
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Keywords:
Communication Technology;
Music Entertainment;
Product Launch;
Partners and Partnerships;
Mobile and Wireless Technology;
Communications Industry;
Communications Industry
Yoffie, David B., and Michael Slind. "iPhone vs. Cell Phone." Harvard Business School Case 708-451, October 2007.
- November 2019
- Supplement
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato, Alan MacCormack and Sarah Mehta
This multimedia supplement accompanies the case “Innovation at Uber: the Launch of Express POOL” (case no. 619-003). Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This multimedia supplement...
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Keywords:
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Information Technology;
Mobile and Wireless Technology;
Applications and Software;
Digital Platforms;
Technology Industry;
California;
San Francisco
Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Multimedia/Video Supplement 620-702, November 2019.
- October 1996 (Revised January 1998)
- Case
Sony Corporation: Car Navigation Systems
By: John A. Quelch
In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his...
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Keywords:
Geographic Location;
Marketing Strategy;
Product Launch;
Standards;
Mobile and Wireless Technology;
Conflict and Resolution;
Auto Industry;
Auto Industry;
Japan
Quelch, John A., and Yoshinori Fujikawa. "Sony Corporation: Car Navigation Systems." Harvard Business School Case 597-032, October 1996. (Revised January 1998.)
- March 2019
- Case
HOPI: Turkey's Shopping Companion
By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer...
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Keywords:
Loyalty Programs;
Multi-vendor Platform;
Retail;
Big Data;
Customer Relationship Management;
Mobile and Wireless Technology;
Business Model;
Analytics and Data Science;
Competitive Strategy;
Decision Making;
Applications and Software;
Digital Platforms;
Technology Industry;
Technology Industry;
Turkey
Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
- November 1995 (Revised April 1996)
- Case
ENTel and the Privatization of Argentine Telecommunications
Growing fiscal deficits, persistent economic recession, and underinvestment in the nation's telecommunications infrastructure lead the Argentine government to privatize its state-owned monopoly provider of telecommunications services, ENTel, in late 1990. The...
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Keywords:
Opportunities;
Risk and Uncertainty;
Communication Technology;
Privatization;
Mobile and Wireless Technology;
Governing Rules, Regulations, and Reforms;
Competition;
Development Economics;
Policy;
Government and Politics;
Performance Effectiveness;
Telecommunications Industry;
Argentina
Emmons, Willis M., III. "ENTel and the Privatization of Argentine Telecommunications." Harvard Business School Case 796-065, November 1995. (Revised April 1996.)
- April 2022
- Teaching Note
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli and Carla Larangeira
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had...
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