Filter Results:
(301)
Show Results For
- All HBS Web
(1,324)
- People (7)
- News (301)
- Research (606)
- Events (1)
- Multimedia (9)
- Faculty Publications (238)
Show Results For
- All HBS Web
(1,324)
- People (7)
- News (301)
- Research (606)
- Events (1)
- Multimedia (9)
- Faculty Publications (238)
Sort by
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 16 Mar 2018
- News
Enabling The Pursuit of Entrepreneurial Dreams
Startup Bootcamp in January 2018, working with teammates from Thailand and Australia to build a marketing platform connecting brands with influencers. Ng appreciates such opportunities and resources offered... View Details
- 01 Jun 2009
- News
Alumni Books
multinationals as Bharat Forge, Hindalco, Mahindra, and Suzlon will increasingly be making acquisitions and building their brands in Western markets. This book profiles India’s pioneering multinationals,... View Details
- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail... View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
significant sponsorships. According to Nagarjuna, this year’s celebration raised more than $85,000 in revenue, from marquee brand sponsors RRE Ventures, Goldman Sachs, Morgan Stanley, Hanson Bridgett LLP, Asset Management Company, Cooley... View Details
Keywords: Margie Kelley
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
and Sylvan Guo, for Hue, an e-commerce technology platform that helps brands and retailers to showcase short-form, customer-generated video reviews on their websites. The virtual audience then awarded the Crowd Favorite prize of $5,000 to... View Details
Keywords: Margie Kelley
- 01 Sep 2014
- News
All For One
creative building blocks that contributed to an innovative whole. Instead of a cult of personality around a leader who compelled other people to follow, this kind of leadership was based on virtually the opposite—setting up structures... View Details
- 06 Dec 2021
- News
3-Minute Briefing: Bonnie Kintzer (MBA 1987)
the turnaround. I knew the brands were still very strong in the mind of the consumer and, with the right team, that we could rebuild the company. I was very clear in the interview process that the name of the company had to change. If... View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
$28,000, still well beyond Rogers’ reach. Concurrent with the Charterhouse negotiations, Rogers invited his former restaurant business partner, Rick Cronk, to join him in the Dreyer’s deal. “I figured that building the company was going... View Details
- 16 Sep 2015
- News
Built for Speed
resists the change. You take a 300-ton press, and you have one tool that looks like the back side of that and one tool that looks like the front side, and you go like this—BAM!” he says, pounding his palms together. “And the whole View Details
- 01 Jun 2017
- News
Supercharged
stations.” Automakers, which have a vested interest in making that happen sooner rather than later, are not standing idly by. Ford, for example, is testing wireless charging technology, and last November, the automaker signed an agreement with BMW, Daimler, and VW to... View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
thinking about how to improve processes. On a personal level, though, she was a devotee of certain high-end brands of cosmetics that were often difficult to find. That led her to launch an early Web site for cosmetics in 1999 — and then,... View Details
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
operations, remotely disinfecting public buildings and hospitals. "The White Knight drones were in R&D for the last two years; we developed and manufactured them in the last two months in readiness to execute aerial delivery of emergency... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most... View Details
- 01 Oct 1999
- News
Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues
Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine, Lane-Merrill is one of three... View Details
Keywords: Janine Brunell Looker
- 01 Mar 2010
- News
Sole Mates
siblings, get to work every day on time, work toward a degree at night (paying their own tuition), and manage to save enough to slowly build a house. While generally excited by democracy, Liberians are understandably impatient for roads... View Details
- 02 Oct 2015
- News
The ‘F’ Word
made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details
Keywords: Walt Disney Studios
- 15 Dec 2011
- News
An HBS gift guide
country. It becomes part of your value system.” Warm up with Rawdon’s winter wear for children Previous Next Quiet your mind Jamie Hanna (MBA ’98) Founder, Zobha “I wanted to build a brand that inspires... View Details