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Show Results For
- All HBS Web
(368)
- People (1)
- News (134)
- Research (151)
- Events (1)
- Multimedia (5)
- Faculty Publications (70)
- 01 Mar 2004
- News
Zanzibar: Something for Everyone
unripe peach. Covered in a bright, red, stringy substance that turns out to be mace, the nutmeg seed is dried and ground to form the familiar spice. At the conclusion of the tour, we sat on benches and tasted a variety of just-picked... View Details
- 01 Sep 2024
- News
Back to School
There are some things you just can’t learn in an HBS classroom—what it takes to jump out of an airplane, for instance, or the experience of playing at the World Series of Poker. Yet those kinds of out-of-office pursuits are important, says HBS assistant professor Jon... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern marketing is more than just selling. It involves the... View Details
- 01 Feb 1999
- News
All in the Family
a Business—Earl Graves & Black Enterprise A Taste of Tradition—Kenzaburo Mogi & Kikkoman READ MORE Moving Mountains—Kathy Barco & Barco-Duval Engineering Minding Families' Business—Philippe de Gaspé Beaubien & the Institute for Family... View Details
Keywords: Marguerite Rigoglioso
- 27 May 2021
- News
History’s Future
oil, a plant extract used in cosmetics. “Our community agenda is starting to show some promise,” AlMadani says. “But there’s a long journey [ahead] for us to do what we should do for the community.” Building a tourism sector from scratch will, itself, be a long... View Details
- 01 Apr 1997
- News
The Businesslike Gourmet: Karen Page on America's Foodservice Industry
salt to impart flavor to food despite grassroots demand for reductions in additives, fat, and salt. In our book Culinary Artistry, we have an extensive list of healthy ingredients that, when combined, enhance taste through flavor... View Details
- 01 Feb 1999
- News
Newman's Own Brand of Charity
profits would have to go to charity. "To make money off that would be so tacky," he noted. From the outset, Newman eschewed costly market research and ignored industry wisdom that new product launches initially lose substantial sums of money. Relying on informal View Details
- 28 Nov 2023
- Blog Post
Hiring at HBS: How Summer Interns Make an Impact at Duolingo
taste of the product world.” A sample task might include picking a specific feature on a Duolingo app and walking through what you would change, what analytics you’d be tracking, and what would be the product road map. As Shehata noted,... View Details
Keywords: Technology
- 08 Oct 2013
- News
The Green Giant
Gillette prior to attending HBS, and is known for bringing a business-centric focus to the conservation movement. He credits a taste for entrepreneurship developed in b-school and a bit of luck for his change in career paths. In the late... View Details
- 01 Jun 2014
- News
Chili recipes
barely ajar and cook, stirring occasionally until meat is completely tender, 2 1/2 to 3 hours. Alternatively, stew can be cooked in a 200° to 250°F oven with the lid of the Dutch oven slightly ajar. Season liquid to taste with salt and... View Details
- 02 Jun 2021
- Blog Post
Paul’s Sabbatical Story: Hypothesis-testing by sabbaticals
brushed up on the language, and got a taste for a dramatically different potential life abroad. His final stop was closer to home—Hawaii—where he wanted to see what it would be like to own an ecolodge. He spent months as a chef, learning... View Details
- 01 Jun 2000
- News
Debbie Cohen Scales Her Mountain
includes practical tips, inspirational support, and medical insights. On the practical side, Cohen discusses how to find the right wig, get rid of the bad taste of chemotherapy, and ease the pain of mouth sores. At a more emotional level,... View Details
Keywords: Morgan Baker
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Learning to Become a Taste Expert By: Latour, Kathryn A., and John A. Deighton Abstract—Evidence suggests that consumers seek to become more expert about hedonic products to enhance... View Details
Keywords: Dina Gerdeman
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
those that give them a little taste of luxury at a reasonable price. "It's an affordable luxury," he said of his company's beauty products. "Do you have thirty-two dollars in your pocket for a tube of moisturizer? Every day... View Details
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
upper Amazon, they brought people a taste of America, along with the promise of freedom and prosperity. The end of the Cold War signaled victory for Brand America. As closed economies opened up to foreign trade and investment, Brand... View Details
Keywords: by Sean Silverthorne
- 25 Aug 2022
- News
Action Plan: Fired Up
steak on the grill. But customers don’t really care about firmware. “That’s all in the background,” notes Andrus. “What sits in the foreground is a consumer saying, ‘I love cooking on this. The food really tastes better.’ That’s our... View Details
- 20 Nov 2014
- Blog Post
An update from the Hospitality Club
tasting with a wine expert and also visited two start-ups in the travel and food industries. It was such an eventful day and we hope to make the trek event better this year. What events are you most looking forward to in the year ahead?... View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn A. Latour... View Details
Keywords: Dina Gerdeman
- 07 Oct 2008
- First Look
First Look: October 7, 2008
trade press. Reasons for the discrepancy are discussed. Download the paper: http://www.hbs.edu/research/pdf/09-044.pdf Taste Heterogeneity, IIA, and the Similarity Critique Authors:Thomas J. Steenburgh and Andrew Ainslie Abstract The... View Details
Keywords: Martha Lagace
- Profile
Sid Shenai
doing this because I could, not because I wanted to," says Sid. Encouraged by his friends at Harvard Law School, Sid visited a few classes; the experience "blew my mind. The professors pushed students past their assumptions. It was my first View Details