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(509)
- News (51)
- Research (407)
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- Faculty Publications (203)
Show Results For
-
All HBS Web
(509)
- News (51)
- Research (407)
- Events (6)
- Multimedia (1)
- Faculty Publications (203)
- 13 Jan 2012
- Working Paper Summaries
The Impact of Modularity on Intellectual Property and Value Appropriation
Keywords:
by Carliss Y. Baldwin & Joachim Henkel
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
we walk through the suite of techniques that you can actually use once you have the understanding. Ideas like looking at your emotions as if they were happening to someone else. And then reacting in an appropriate way that actually will get the reaction from others...
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by HBS Staff
- 30 Nov 2010
- Working Paper Summaries
Sponsored Links’ or ’Advertisements’?: Measuring Labeling Alternatives in Internet Search Engines
- 2024
- Working Paper
The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand
By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
Social media platforms like TikTok have transformed how music is discovered, consumed, and monetized. This study examines the implications of the dispute between TikTok and Universal Music Group (UMG), which resulted in UMG excluding its music from TikTok from February...
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Keywords:
Demand And Consumers;
Monetization;
Social Media;
Revenue;
Conflict and Resolution;
Music Industry
Cheng, Mengjie, Elie Ofek, and Hema Yoganarasimhan. "The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand." Harvard Business School Working Paper, No. 25-014, July 2024.
- Web
Podcast - Business & Environment
substitute for leather that’s derived from mushrooms, via the TED Climate podcast that we’re bringing here a bonus episode of Climate Rising. It’s a perfect extension of our two most recent Climate Rising episodes that focus on other...
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- July–August 2023
- Article
Demand Learning and Pricing for Varying Assortments
By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to...
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Keywords:
Experiments;
Pricing And Revenue Management;
Retailing;
Demand Estimation;
Pricing Algorithm;
Marketing;
Price;
Demand and Consumers;
Mathematical Methods
Ferreira, Kris, and Emily Mower. "Demand Learning and Pricing for Varying Assortments." Manufacturing & Service Operations Management 25, no. 4 (July–August 2023): 1227–1244. (Finalist, Practice-Based Research Competition, MSOM (2021) and Finalist, Revenue Management & Pricing Section Practice Award, INFORMS (2019).)
- 2012
- Working Paper
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number...
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Keywords:
Advertising;
Service Delivery;
Competition;
Conflict of Interests;
Policy;
Practice;
Advertising Industry;
United States
Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Marketing Science Institute Report, No. 12-104, May 2012.
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
distance and cross-cultural differences. Orchestrated “social” encounters can foster mutual trust. However, participants know firsthand the limits of virtual collaboration. When it comes to horizontal collaboration, there appears to be no View Details
- Web
1.4.5 Required Summer Work Experience & Internship Courses - MBA
participate in this option, students must be in good academic standing and the work must be relevant to their MBA degree work. The course carries 1.5 credits. Students who choose to participate in this practicum may not use this credit to apply to or to View Details
- 2012
- Article
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number...
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Keywords:
Advertising Agency;
Competitors;
Marketing Services Industry;
Structural Changes;
Agency-client Relationships;
Hybrid Conflict Policies;
Safeguards;
Advertising;
Advertising Industry;
Europe;
Latin America;
North and Central America
Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Foundations and Trends® in Marketing 6, no. 2 (2012): 63–149.
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
than ever need and deserve the occasional treat. So, if you are Haagen Dazs, tell the consumer to substitute private label peas for the name brand but to not forego the comfort of curling up on the sofa with a tub of her favorite ice...
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by John Quelch
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
case of United Airlines, many viral tweets about nationally recognizable companies are picked up in media outlets like The New York Times and The Wall Street Journal. These results also highlight that social media alone cannot substitute...
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- 24 Oct 2018
- Sharpening Your Skills
Startup or Established Company? Which Is Best for You?
culture. All good advice, but we discovered there’s no real substitute for learning the hard way. The lesson just doesn’t sink in until you feel the pain of doing it wrong.” Wombi Rose, CEO and co-founder, LovePop Mature company with...
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by Julia B. Austin
- Research Summary
Overview
ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY
Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details
- 14 May 2018
- Research & Ideas
Amazon vs. Whole Foods: When Cultures Collide
approached the acquisition differently? While there are no easy answers, Campbell says that part of the issue is realizing the limits of standardization, even for a company that has perfected data-driven management. “It’s not totally clear that data will be a perfect...
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- Web
Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness
these, while often easy to measure, do not always correlate with clinical outcomes. Similarly, structural measures, patient experience, and other indicators are often substituted for outcomes. There are several basic principles of outcome...
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- Research Summary
Research Summary
By: Leslie A. Perlow
There has been tremendous change in the workplace — ubiquitous technology, 24/7 globalization, hyper-efficiency and now significant changes in work location. Professor Perlow’s research focuses on the implications for the ways we work and live, and what we can do to... View Details
- Web
Technology & Innovation - Faculty & Research
begun to emerge that said technologies complement rather than substitute for labor. However, they also shift the demand for specific types of skills and other worker competencies. Such shifts imply unequal demographic impacts, but beyond...
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- 01 Mar 2024
- News
Game On
managed large YMCA clubs in her pre-pickleball career. She’s deeply concerned about the way online activity has become a substitute for physical activity, particularly for children. Pickleball can have a hand here, she says. She loves to...
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- Web
Human Behavior & Decision-Making - Faculty & Research
categories and then develop a stylized model that illustrates four contributing factors: the probability a customer finds their favorite brand, customers’ willingness to substitute brands, the cost and attractiveness of visiting other...
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