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October 2017 (Revised April 2019)
Case

Eastern Bank: Innovating Through Eastern Labs

By: Karen Mills, Dennis Campbell and Aaron Mukerjee

Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were... View Details

Keywords: Banks and Banking; Technological Innovation; Entrepreneurship; Management

December 2023 (Revised August 2024)
Case

Monsters in the Machine? Tackling the Challenge of Responsible AI

By: Paul M. Healy and Debora L. Spar

In November of 2022, the small tech company OpenAI released ChatGPT, an artificial intelligence chatbot which quickly captured the public’s imagination—becoming the world’s fastest-growing consumer application within months of its release. Though observers from across... View Details

Keywords: Technological Innovation; AI and Machine Learning; Ethics; Governing Rules, Regulations, and Reforms; Technology Adoption; Corporate Social Responsibility and Impact; Technology Industry; United States; European Union; China

July 2008 (Revised September 2008)
Case

Work is Good: Branding the Employ+Ability Mission

By: Lynda M. Applegate, Monica Higgins and Susan Saltrick

Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Competition

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September 1999 (Revised September 2005)
Case

Strategic Deal Making at Millennium Pharmaceuticals

A small start-up in 1993, Millennium Pharmaceuticals was a name-brand biotechnology company by the end of 1998, with a market capitalization of $1.4 billion. The Cambridge-based company's growth strategy had relied heavily on building alliances for early-stage drug... View Details

Keywords: Alliances; Negotiation Deal; Growth and Development Strategy; Pharmaceutical Industry; Cambridge

March 2007 (Revised August 2009)
Case

Will RacingThePlanet Ltd. Reach the Finish Line?

Mary Gadams, founder and CEO of RacingThePlanet is facing one of the many logistical crises that her young Hong Kong-based venture faces as it stages its popular 4Deserts(tm) adventure marathon series in Atacama Chile, Gobi Desert Mongolia, Sahara Desert Egypt, and... View Details

Keywords: Global Range; Business or Company Management; Logistics; Entrepreneurship; Globalization; Sports Industry; Entertainment and Recreation Industry; Hong Kong; Egypt; Mongolia; Chile; Antarctica

January 2015 (Revised May 2018)
Case

$19B 4 txt app WhatsApp...omg!

By: David Collis, Ashley Hartman and Aakash Mehta

In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that... View Details

November 2006 (Revised March 2008)
Case

Kendall Square Research Corporation

By: F. Warren McFarlan

Kendall Square Research was a small competitor in the supercomputer industry. Sales grew rapidly in 1992 and early 1993 and the company sold stock to the public for the first time. Analysts forecast higher earnings for 1993, then the company's revenue recognition... View Details

Keywords: Revenue Recognition; Standards; Accounting Audits; Computer Industry

April 2021 (Revised May 2021)
Case

Kitopi: The Brave New World of Cloud Kitchens

By: Antonio Moreno and Gamze Yucaoglu

The case opens in February 2021 as Mohamad Ballout, co-founder and CEO of Kitopi, a Dubai-based managed cloud kitchen platform, is looking over the company’s 2020 results. Propelled by the COVID-19 pandemic, delivery orders had been on the rise globally and dine-in... View Details

Keywords: Cloud Kitchens; Food; Operations; Growth and Development Strategy; Decision Choices and Conditions; Food and Beverage Industry; Middle East; North Africa

September 2008
Case

Yucheng Technology

By: Li Jin, Li Liao, Chang Chen and Aldo Sesia

The founder and CEO of an IT company servicing the needs of the financial services industry in China needs to raise capital for the company to grow and survive. He has two options. He can try and obtain financing from private equity investors, or he can accept a... View Details

Keywords: Mergers and Acquisitions; Private Equity; Growth and Development Strategy; Information Technology; Financial Services Industry; China; United States

13 Sep 2010
News

The Consumer Appeal of Underdog Branding

February 2019 (Revised February 2020)
Case

Theranos: Who Has Blood on Their Hands? (A)

By: Nien-hê Hsieh, Christina R. Wing, Emilie Fournier and Anna Resman

This case covers the rise and fall of Theranos, the company founded by Elizabeth Holmes in 2004 to revolutionize the blood testing industry by creating a device that could provide from a small finger prick the same results and accuracy as intravenous blood draws. As... View Details

Keywords: Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Ethics; Entrepreneurship; Lawsuits and Litigation

08 Sep 2016
Cold Call Podcast

How Netflix Built its House of Cards (and Changed TV Forever)

Keywords: Re: Anita Elberse; Entertainment & Recreation

13 Oct 2010
News

Stimulus of $1 Trillion Adds Zero to Deficit

April 1994 (Revised October 2001)
Case

Mrs. Fields, Inc. (1977 - 1987)

By: Lynda M. Applegate and Keri O. Pearlson

Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details

Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry

May 2022
Case

RacingThePlanet’s 20-Year Marathon

By: Daniel Isenberg and William Kerr

Mary Gadams, founder and CEO of RacingThePlanet, has managed to stage sporting events in some of the world's most inhospitable locations for the last 20 years. New challenges, including the COVID-19 pandemic, have arisen. How can this small company navigate the global... View Details

Keywords: Entrepreneurial Management; Sports; Sports Management; COVID-19 Pandemic; Cross-Cultural and Cross-Border Issues; Problems and Challenges; Sports Industry

July 2002 (Revised March 2005)
Case

Kendall Square Research Corporation (A) (Abridged)

By: William J. Bruns Jr. and F. Warren McFarlan

Kendall Square Research was a small competitor in the supercomputer industry. Sales grew rapidly in 1992 and early 1993, and the company sold stock to the public for the first time. Analysts forecasted higher earnings for 1993, then the company's revenue recognition... View Details

Keywords: Revenue Recognition; Standards; Accounting Audits; Computer Industry

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April 1994 (Revised November 1998)
Case

Kendall Square Research Corporation (A)

By: William J. Bruns Jr.

Kendall Square Research was a small competitor in the supercomputer industry. As sales grew rapidly in 1992 and early 1993, the company sold stock to the public for the first time and analysts forecast higher earnings for 1993. However, when the company's revenue... View Details

Keywords: Revenue Recognition; Standards; Accounting Audits; Computer Industry

December 2011 (Revised June 2012)
Case

Samasource: Give Work, Not Aid

By: Francesca Gino and Bradley R. Staats

Samasource sought to use work, not aid, for economic development. The company secured contracts for digital services from large companies in the United States and Europe, divided the work up into small pieces (called microwork) and then sent it to delivery centers in... View Details

Keywords: Development Economics; Growth and Development Strategy; Social Enterprise

28 Apr 2011
Op-Ed

While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

to power smaller ones. Small and midsized companies create the vast majority of jobs, but they often depend on big company purchases for their revenues and growth. Large... View Details

Keywords: by Rosabeth Moss Kanter

February 1980 (Revised April 1981)
Case

Poland Spring Bottling Corp.

By: Benson P. Shapiro

Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details

Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States

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