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Show Results For
- All HBS Web
(4,325)
- People (11)
- News (946)
- Research (2,729)
- Events (7)
- Multimedia (21)
- Faculty Publications (1,499)
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- 30 May 2005
- Research & Ideas
Germany’s Pioneering Corporate Managers
When you think about which countries have produced the greatest management innovations, the United States and Japan are likely to top your list. But it was Germany in the late 1800s and early 1900s that was a cauldron of innovative and... View Details
Keywords: by Sean Silverthorne
- February 2018 (Revised October 2019)
- Case
HubSpot and Motion AI: Chatbot-Enabled CRM
By: Jill Avery and Thomas Steenburgh
HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM." Harvard Business School Case 518-067, February 2018. (Revised October 2019.)
- 1978
- Chapter
The Context for the Individual Rights Issues: Labor Force Trends and Their Implication
By: R. M. Kanter
Kanter, R. M. "The Context for the Individual Rights Issues: Labor Force Trends and Their Implication." In Proceedings of the First National Seminar on Individual Rights in the Corporation, edited by Alan F. Westin and Stephan Salisbury. New York: Educational Fund for Individual Rights, 1978.
- March 2016 (Revised June 2017)
- Case
Transition at DataCo?
By: Frank V. Cespedes and Carin-Isabel Knoop
The founder of a data analytics company, Stefan Brecht, has several issues with his key business developer and head of marketing and sales, Tamara Smithson. Smithson, an early hire who had been instrumental in building the firm; operates as an individual contributor;... View Details
Keywords: Sales Management; Selling; Entrepreneurial Ventures; Performance Management; Professional Services; Salesforce Management; Sales; Marketing; Performance; Consulting Industry; United States; France
Cespedes, Frank V., and Carin-Isabel Knoop. "Transition at DataCo?" Harvard Business School Case 816-058, March 2016. (Revised June 2017.)
- Research Summary
Managing the Manufacturer-Retailer Interface
Janice H. Hammond is studying the impact of coordination on the performance of manufacturing and retail channels. The focus of her research is on the supply "channel", the set of firms that undertakes the chain of activities that begins with acquisition of raw... View Details
- November 2016 (Revised October 2018)
- Case
Formlabs: Selling a New 3D Printer
By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
- July 2020
- Case
Karen Bruck: Growing Managers at MercadoLibre
By: Joshua D. Margolis, Fernanda Miguel and Mariana Cal
Karen Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers, who, while analytically savvy, has an approach that does not fit in with the company's culture. View Details
Keywords: Performance Evaluation; Employee Relationship Management; Decision Making; Interpersonal Communication; Organizational Culture; Retail Industry; Latin America; Argentina
Margolis, Joshua D., Fernanda Miguel, and Mariana Cal. "Karen Bruck: Growing Managers at MercadoLibre." Harvard Business School Case 421-013, July 2020.
- October 2016 (Revised April 2018)
- Case
DataXu: Selling Ad Tech
By: Frank V. Cespedes, John Deighton, Lisa Cox and Olivia Hull
DataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a... View Details
Keywords: Sales Management; Pricing; Programmatic Ad Buying; ＂Marketing Analytics＂; Advertising Technology; Sales; Digital Marketing; Marketing Strategy; Advertising Campaigns; Product Launch; Product Positioning; Media; Technology Industry; Advertising Industry; Boston; Massachusetts
Cespedes, Frank V., John Deighton, Lisa Cox, and Olivia Hull. "DataXu: Selling Ad Tech." Harvard Business School Case 817-012, October 2016. (Revised April 2018.)
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
People achieve success in the early years of their career by specializing and becoming functional experts—in essence, they succeed by knowing more and more about less and less, says Benjamin C. Esty, chair of the General Management... View Details
Keywords: by Martha Lagace
- 08 Oct 2007
- Research & Ideas
Management Education’s Unanswered Questions
How has management education evolved, and where is it going? This question is of crucial importance for society, says HBS professor Rakesh Khurana. Business leaders are admired yet often distrusted, and the idea of View Details
- July 2005 (Revised February 2009)
- Case
Eureka Forbes Ltd.: Managing the Selling Effort (A)
By: Das Narayandas and Kerry Herman
The CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance. View Details
Keywords: Compensation and Benefits; Management; Performance Improvement; Sales; Motivation and Incentives; India
Narayandas, Das, and Kerry Herman. "Eureka Forbes Ltd.: Managing the Selling Effort (A)." Harvard Business School Case 506-003, July 2005. (Revised February 2009.)
- February 2025
- Case
Managing Complexity at mymuesli
By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
- June 2008
- Case
Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant
By: C. Wickham Skinner and Heather Beckham
Treadway Tire's plant in Lima, Ohio must confront strong job dissatisfaction and high turnover among its line foremen. The foremen are caught in the middle of an adversarial relationship between the union and management, and they must cope with the needs and interests... View Details
Keywords: Superior ＆ Subordinate; Labor Relations; Work Force Management; Human Resource Management; Hiring; Job Satisfaction; Management; Leadership; Retention; Rank and Position; Organizational Culture; Change Management; Selection and Staffing; Satisfaction; Personal Development and Career; Labor and Management Relations; Manufacturing Industry; Auto Industry; Ohio
Skinner, C. Wickham, and Heather Beckham. "Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant." Harvard Business School Brief Case 082-189, June 2008.
- October 1994
- Case
Olympus Optical Company, Ltd. (B): Functional Group Management
Documents the emergence of the functional group management system at Olympus's camera manufacturing facility. This system increases the pressure on the work force to decrease costs and improve output by treating the facility's 10 autonomous groups as profit centers,... View Details
Cooper, Robin. "Olympus Optical Company, Ltd. (B): Functional Group Management." Harvard Business School Case 195-073, October 1994.
- August 1994
- Case
Kyocera Corporation: The Amoeba Management System
Describes Kyocera's unusual approach to profit centers. The firm's basic units of operation are profit centers called "amoebas," which are sales or manufacturing units with full responsibility for their planning, decision making, and administration. Amoebas are... View Details
Keywords: Cost Management; Organizational Structure; Profit; Management Systems; Manufacturing Industry
Cooper, Robin. "Kyocera Corporation: The Amoeba Management System." Harvard Business School Case 195-064, August 1994.
- 12 Jul 2004
- Research & Ideas
Enron’s Lessons for Managers
Some events mark a generation. If a marker is a source of deep learning about ourselves, as Malcolm Salter believes it is, then the Enron crisis is exactly that for business people. Political scientists have the Bay of Pigs; engineers have the Challenger disaster. And... View Details
Keywords: by Martha Lagace
- April 6, 2023
- Article
A New NFT Launch Strategy: The Wave Mint
By: Scott Duke Kominers and 1337 Skulls Sers
In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337... View Details
Keywords: NFTs; Mechanism Design; Sales Management; Sales Model; Crypto Economy; Non-fungible Tokens; Networks; Product Launch; Auctions; Market Design
Kominers, Scott Duke, and 1337 Skulls Sers. "A New NFT Launch Strategy: The Wave Mint." a16zcrypto.com (April 6, 2023).
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)
- 10 Aug 2009
- Research & Ideas
High Commitment, High Performance Management
strengths of and barriers to commitment and performance. These task forces are clearly instructed by the CEO or business unit manager (depending on the level of the organization in which this process is... View Details
Keywords: by Martha Lagace
- 09 May 2016
- Working Paper Summaries