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Show Results For
-
All HBS Web
(10,787)
- People (21)
- News (2,320)
- Research (6,647)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,532)
- 05 Mar 2008
- Working Paper Summaries
Board of Directors’ Responsiveness to Shareholders: Evidence from Shareholder Proposals
- February 2007 (Revised May 2007)
- Case
Bancaja: Developing Customer Intelligence (A)
In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it...
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Martinez-Jerez, Francisco de Asis, and Katherine Miller. "Bancaja: Developing Customer Intelligence (A)." Harvard Business School Case 107-055, February 2007. (Revised May 2007.)
- 10 Oct 2005
- Research & Ideas
Corporate Responsibility and the Environment: What is the Right Thing To Do?
It's a question often debated, but seldom answered authoritatively: Do companies have a social responsibility to protect the environment beyond legal requirements? Specifically, may companies do so within...
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Keywords:
by Manda Salls
- 01 Apr 2020
- News
Coronavirus Is Putting Corporate Social Responsibility to the Test
- 2019
- Article
Gene Drives as a Response to Infection and Resistance
By: Tuna Cem Hayirli and Peter F. Martelli
Hayirli, Tuna Cem, and Peter F. Martelli. "Gene Drives as a Response to Infection and Resistance." Infection and Drug Resistance 12 (2019): 229–234.
- March 1997 (Revised December 1997)
- Supplement
American Cyanamid (B): Management's Response to the (A) Case
Supplements the (A) case.
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Wruck, Karen. "American Cyanamid (B): Management's Response to the (A) Case." Harvard Business School Supplement 897-178, March 1997. (Revised December 1997.)
- Research Summary
The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees
By: W. Earl Sasser
W. Earl Sasser, Jr., Leonard A. Schlesinger, and James L. Heskett complted a multi-firm study that provides further empirical verification of relationships established in their earlier examinations of 'breakthrough' service and the service profit chain....
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- September 1995 (Revised May 1998)
- Case
RogersCasey Alternative Investments: Innovative Response to the Distribution Challenge
By: Josh Lerner
RogersCasey Alternative Investments faces the challenge of managing distributions of stock by the private equity investors in which their clients have invested. These distributed shares appear to behave in complex ways, apparently at odds with market efficiency. A...
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Keywords:
Private Equity;
Stocks;
Financial Strategy;
Investment;
Innovation Strategy;
Management;
Distribution;
Performance;
Behavior
Lerner, Josh. "RogersCasey Alternative Investments: Innovative Response to the Distribution Challenge." Harvard Business School Case 296-024, September 1995. (Revised May 1998.)
- March 2006 (Revised April 2008)
- Module Note
Conceptualizing the Customer Operating Role
By: Frances X. Frei
The module introduces students to the concept and implications of a customer operating role. Building on the first year operations curriculum in which only employees' and machines' operating roles are considered, it provides the additional perspectives needed to bring...
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Keywords:
Customers;
Performance Efficiency;
Perspective;
Management Analysis, Tools, and Techniques;
Service Operations
Frei, Frances X. "Conceptualizing the Customer Operating Role." Harvard Business School Module Note 606-032, March 2006. (Revised April 2008.)
- 14 Nov 2007
- Working Paper Summaries
Accountability in Complex Organizations: World Bank Responses to Civil Society
Keywords:
by Alnoor S. Ebrahim & Steve Herz
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Buyers are more apt to use a product right after they purchase it, a fact you need to ponder as you consider how to keep customers coming back...
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Keywords:
by Manda Mahoney
- 2006
- Working Paper
The Value of a 'Free' Customer
By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz
Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details
Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
- 02 Nov 2006
- Working Paper Summaries
Organizational Response to Environmental Demands: Opening the Black Box
Keywords:
by Magali A. Delmas & Michael W. Toffel
- November 2018 (Revised May 2019)
- Case
California Closets: Organizing the Customer Experience
By: Boris Groysberg and Annelena Lobb
California Closets had used robust net promoter score (NPS) data, surveyed across its locations, to create a more consistent and satisfying customer experience. CEO Bill Barton wanted to further optimize the customer experience around best practices. He also wanted to...
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Keywords:
Net Promoter Score;
Customer Relationship Management;
Customer Satisfaction;
Customers;
Acquisition;
Demographics;
Strategy
Groysberg, Boris, and Annelena Lobb. "California Closets: Organizing the Customer Experience." Harvard Business School Case 419-004, November 2018. (Revised May 2019.)
- May 2003
- Background Note
Customer Management Strategy in Business Markets
By: Das Narayandas
Describes in detail customer management strategies in business markets, including selection decisions, design and management of customer relationship strategies, monitoring the health of customer relations, and linking the vendors' customer management effort to...
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Keywords:
Customer Focus and Relationships;
Customer Relationship Management;
Decision Making;
Networks;
Customization and Personalization;
Manufacturing Industry
Narayandas, Das. "Customer Management Strategy in Business Markets." Harvard Business School Background Note 503-060, May 2003.
- February 2003 (Revised March 2007)
- Case
Internet Customer Acquisition Strategy at Bankinter
By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann...
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Keywords:
Customer Relationship Management;
Internet and the Web;
Activity Based Costing and Management;
Customer Value and Value Chain;
Banks and Banking;
Banking Industry;
Spain
Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Internet Customer Acquisition Strategy at Bankinter." Harvard Business School Case 103-021, February 2003. (Revised March 2007.)
- May 2010
- Article
How to Stop Customers from Fixating on Price
By: Marco Bertini and Luc Wathieu
Bertini, Marco, and Luc Wathieu. "How to Stop Customers from Fixating on Price." Harvard Business Review 88, no. 5 (May 2010): 84–91.
- November 2001 (Revised October 2017)
- Case
GuestFirst Hotel (A): Customer Loyalty
By: Frances X. Frei and Dennis Campbell
Provides a hotel context in which to explore the link between customer loyalty and financial performance, using four years of hotel data. Challenges students to find the extent of the relationship between loyalty and performance.
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Keywords:
Motivation and Incentives;
Mathematical Methods;
Finance;
Performance;
Relationships;
Customer Focus and Relationships;
Data and Data Sets;
Accommodations Industry
Frei, Frances X., and Dennis Campbell. "GuestFirst Hotel (A): Customer Loyalty." Harvard Business School Case 602-099, November 2001. (Revised October 2017.)
- February 2007 (Revised May 2008)
- Supplement
Bancaja: Developing Customer Intelligence (B)
In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it...
View Details
Keywords:
Customer Relationship Management;
Credit Cards;
Analytics and Data Science;
Knowledge Use and Leverage;
Marketing Strategy;
Banking Industry;
Spain
Martinez-Jerez, Francisco de Asis, and Katherine Miller. "Bancaja: Developing Customer Intelligence (B)." Harvard Business School Supplement 107-066, February 2007. (Revised May 2008.)
- 21 Aug 2019
- Working Paper Summaries