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- Faculty Publications (103)
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- All HBS Web (478)
- Faculty Publications (103)
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
manufacturing and engineering firm, before pursuing a full-time career in academia.) That all takes time, of course, but Toffel argues that it’s time well spent. “Given the substantial time we already invest in any research project, a few days of due diligence does not... View Details
- 17 Dec 2007
- Research & Ideas
The Rise of Medical Tourism
health-care professionals—doctors, nurses, technicians, etc. The fact that the cost of living is so much lower in India means that the same service is possible at a fraction of the price elsewhere. For most routine issues, as well as... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
most platform launches fail, what mistakes should managers and entrepreneurs avoid? Yoffie: We see four common problems across the data. The number one problem is how to price the product. The vast majority of platforms require subsidies... View Details
Keywords: by Martha Lagace
- Web
2024 Reunion Presentations - Alumni
impact ventures. Sustainable Investing: What Does the Research Say? Professor Shawn Cole No additional materials available + More Info – Less Info Asset owners, investors, and advocates are increasingly using financial tools to support and View Details
Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC)
The MBA course on "Risks, Opportunities, and Investments in an Era of Climate Change" is ideal for students who aspire to become entrepreneurs by starting their own company or joining a start-up that is driving innovation and solving challenges posed by climate change.... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
markets is a sector notorious for its lack of differentiation between players. Once location has played out its magic, retailers tend to get squeezed in a business characterized by the infernal duo of low margin and high fixed cost. In such businesses, View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
price. ©iStock.com/Rawpixel Ltd Examples of PWYW pricing abound in all industries: Radiohead's self-released its In Rainbows album with "name your price" downloads; the Dallas Theater Center holds "Pay-What-You-Can"... View Details
- 24 Aug 2016
- Research & Ideas
Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer
behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School Associate Professor Leslie John... View Details
Keywords: by Amelia Kunhardt
- Portrait Project
Derrick Leung
I earned my first promotion at the age of eight. "Up to the front," my father directed, "you get to hold the map." Starting my inaugural tour as first mate, I was eager to uncover our buried treasure – the endpoint... View Details
- 01 Sep 2006
- News
Faculty Books
reap appropriate rewards. Consumer Capitalism by Gunnar Trumbull (Cornell University Press) The author investigates the origins of national systems of consumer protection in France and Germany, where consumer groups and producers organized in the early 1970s to View Details
- 13 Aug 2018
- Research & Ideas
Women Heart Patients Have Better Survival Odds with Women Doctors
prospects of lower pay or fewer chances at promotion than men. In the medical world, recent studies show doctors are less alert to symptoms in older adults when a patient is female. Heart attacks are the leading cause of death in the... View Details
- 01 Jun 2006
- News
Banking on Success
success: “It’s all about having the best systems, the best people, the best products, and the best risk controls,” he told Fortune (April 3, 2006). Since arriving at JPMorgan, Dimon has driven down costs, consolidated systems, and View Details
Keywords: Management
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of View Details
Keywords: by Manda Salls
- 16 Jan 2014
- Research & Ideas
Resolving Patent Disputes that Impede Innovation
In the high-tech industry, it's common practice for a governing body to develop technical standards for any given technology. The goal is to promote widespread adoption and compatibility among various devices. The Bluetooth standard lets... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
similar behavior following periods of poor financial performance. In addition to offering promotions more frequently, we find that firms offer deeper price discounts to manage earnings during these periods.... View Details
Keywords: Martha Lagace
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
insight can help calibrate the optimal level of price promotion offers. Experience also reveals proxies: in tough times, some marketers use research results from Sweden as a proxy for Scandinavia, rather... View Details
Keywords: by John Quelch
- 01 Dec 2011
- News
Peak Earth?
investment advice.” Grantham, who has established a foundation to raise awareness about environmental issues and promote collaboration within the green movement, sees dark decades ahead and potential disaster if we don’t change our ways.... View Details