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  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

and Jeffrey Wurgler Abstract Abstract We propose and test a catering theory of nominal stock prices. The theory predicts that when investors place higher valuations on low-price firms, managers will maintain share prices at lower levels,... View Details
Keywords: Martha Lagace
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2011
  • First Look

First Look: September 13

(category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing instruments. Discrete... View Details
Keywords: Sean Silverthorne
  • 22 Dec 2015
  • First Look

December 22, 2015

manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history? Purchase this case:... View Details
Keywords: Carmen Nobel
  • 10 Aug 2016
  • Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

lot gets done at the university, and it may be a safer place to be, at least for the next few years.” Yet the sunny period following a scandal doesn’t necessarily last; five years later, the chance of another incident bounces right back... View Details
Keywords: by Dina Gerdeman; Education
  • 05 Apr 2011
  • First Look

First Look: April 5

ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, and Qingyun JiangHarvard Business School Case 511-051 Global View Details
Keywords: Sean Silverthorne
  • 31 Aug 2010
  • First Look

First Look: August 31

and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

demographics, they are increasingly comfortable with some of the brand risks of what that might mean. But Internet advertising still doesn't perform very well, and that's a challenge. How do you serve the right ads to the right user and... View Details
Keywords: by Martha Lagace
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

see more sustainable ventures when motivations are placed higher and closer to either end of the spectrum (utilitarian or altruistic drives), becoming most sustainable when they become strong and blended, as represented in the northeast... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • 18 Jul 2024
  • Research & Ideas

New Hires Lose Psychological Safety After Year One. How to Fix It.

in safety many employees experience could result from: Not knowing all the answers is easy at first, but over time feels uncomfortable. When employees are brand new, they may feel quite comfortable asking questions, figuring they are not... View Details
Keywords: by Michael Blanding; Health
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

tried installing video terminals in one of its restaurants to allow patrons to place their own orders. Younger customers loved them, but older people preferred to talk with human attendants. I recently tested an on-line banking system and... View Details
Keywords: by Raymond Burke; Retail
  • 08 Sep 2015
  • First Look

September 8, 2015

high-level positions as less desirable yet equally attainable. In Studies 5–7, when faced with the possibility of receiving a promotion at their current place of employment or obtaining a high-power position after graduating from school,... View Details
Keywords: Carmen Nobel
  • 20 May 2008
  • First Look

First Look: May 20, 2008

spend less, order a higher percentage of "should" items (e.g., vegetables), and order a lower percentage of "want" items (e.g., ice cream) controlling for customer fixed effects. However, orders placed by a customer... View Details
Keywords: Martha Lagace
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707419 Lenovo: Building a Global Brand Harvard Business School Case 507-014 Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's... View Details
Keywords: Sean Silverthorne
  • 25 Aug 2017
  • Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

strongly disagree with President Trump’s reaction to the events that took place in Charlottesville over the past several days. Racism, intolerance and violence are always wrong.” Even James Murdoch, the son of Rupert Murdoch and Chief... View Details
Keywords: by Gautam Mukunda
  • 20 Jul 2015
  • Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

began making hiking boots. The cluster later expanded into ski boots and sneakers, and drew investments from major brands like Nordica and Nike. Lead firms started offshoring production to cheaper economies like Romania and China,... View Details
Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

  Working PapersFrom Manufacturing to Design: An Essay on the Work of Kim B. Clark Authors:Sylvain Lenfle and Carliss Y. Baldwin Abstract Kim Clark occupies a unique place in management scholarship. As a member of the Technology and... View Details
Keywords: Martha Lagace
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music and cultural convention, has made since its debut in Los Angeles (LA) in 2012. In the years since 2012, the event has been held every year in LA and has recently also taken... View Details
Keywords: Carmen Nobel
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

the 20th century. This case examines how and why this pivotal transformation took place and what its implications may be for corporations that are trying to align their structure with their strategy as they undergo rapid growth and... View Details
Keywords: Martha Lagace
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

cream), controlling for customer fixed effects. These findings are all consistent with theories suggesting that people's should selves exert more influence over their choices the further in the future outcomes will be experienced. However, orders View Details
Keywords: Martha Lagace

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