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- Faculty Publications (6,302)
Show Results For
-
All HBS Web
(14,939)
- People (57)
- News (3,243)
- Research (8,903)
- Events (72)
- Multimedia (112)
- Faculty Publications (6,302)
- 18 May 2007
- Working Paper Summaries
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
- 2011
- Case
CSCEC: Transformation and Development
By: F. Warren McFarlan, Donghong Li and Hong Zhang
In 2001, CSCEC, the largest residential building constructor in China, greeted its new General Manager, Wenjie Sun, who was the President of China Overseas, a Hong Kong-listed subsidiary of CSCEC. In the following 9 years, Sun strived to advance the transformation and...
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McFarlan, F. Warren, Donghong Li, and Hong Zhang. "CSCEC: Transformation and Development." Tsinghua University Case, 2011.
- February 1987 (Revised October 1989)
- Teaching Note
Rohm and Haas (A): New Product Marketing Strategy, Teaching Note
Teaching Note for (9-587-055).
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Keywords:
Chemical Industry
- December 2010
- Article
Life in the Fast Lane: Origins of Competitive Interaction in New vs. Established Markets
By: Eric L. Chen, Riitta Katila, Rory McDonald and Kathleen M. Eisenhardt
Prior work examines competitive moves in relatively stable markets. In contrast, we focus on less stable markets where competitive advantages are temporary and R&D moves are essential. Using evolutionary search theory and an experiential simulation with in-depth...
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Chen, Eric L., Riitta Katila, Rory McDonald, and Kathleen M. Eisenhardt. "Life in the Fast Lane: Origins of Competitive Interaction in New vs. Established Markets." Special Issue on The Age of Temporary Advantage. Strategic Management Journal 31, no. 13 (December 2010): 1527–1547.
- 1993
- Book
New and Improved: The Story of Mass Marketing in America
By: R. S. Tedlow
Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. Tokyo, Japan: Minerva Shobo, 1993, Japanese ed. (Translated into Japanese.)
Marketing Metaphoria
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book...
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- Research Summary
Customer-Centric Marketing Strategy
By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This...
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- 2020
- Working Paper
Capital Regulation and Product Market Outcomes
By: Ishita Sen and David Humphry
We present evidence of product market adjustments and asset reorganizations from the largest ever shift in risk regulation in a developed insurance market. Using proprietary data on insurance risk exposures from the Bank of England, we develop a measure of regulatory...
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Keywords:
Non-traditional-non-insurance;
Risk Regulation;
Product Market Concentration;
Small Vs. Large Insurers;
Insurance Risk Exposure;
Insurance;
Risk and Uncertainty;
Governing Rules, Regulations, and Reforms
Sen, Ishita, and David Humphry. "Capital Regulation and Product Market Outcomes." Working Paper, January 2020.
- 22 Nov 2018
- News
WhatsApp Names New India Head to Grow its Biggest Market
- August 2015 (Revised February 2017)
- Case
Bridj and the Business of Urban Mobility (A): Developing a New Model
By: Rosabeth Moss Kanter and Daniel Fox
Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and...
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Keywords:
Startup;
Startup Management;
Big Data;
Smart Transit;
Stakeholder Engagement;
Stakeholder Management;
Urban Vehicle;
Mobility;
Mass Transit;
Uber;
Government Relations;
Technological Innovation;
Analytics and Data Science;
Entrepreneurship;
Business and Stakeholder Relations;
Transportation;
Business Startups;
Management;
Business and Government Relations;
Transportation Industry;
Boston;
District of Columbia
Kanter, Rosabeth Moss, and Daniel Fox. "Bridj and the Business of Urban Mobility (A): Developing a New Model." Harvard Business School Case 316-025, August 2015. (Revised February 2017.)
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased...
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Keywords:
Brand Equity;
Marketing;
Market Research;
Qualitative Research;
Marketing Communication;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Marketing Strategy;
Food and Beverage Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- April 2018
- Teaching Note
Formlabs: Selling a New 3D Printer
By: Frank Cespedes
Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a...
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Keywords:
3D Printing And Manufacturing;
Sales Channel Development;
Sales Strategy;
Entrepreneurial Management;
Product Engineering;
Prototype;
Prototyping;
Entrepreneurship;
Product Launch;
Information Infrastructure;
Business Startups;
Customers;
Technological Innovation;
Growth and Development Strategy;
Technology Adoption;
Marketing Channels;
Marketing Strategy;
Product Positioning;
Demand and Consumers;
Sales;
Salesforce Management;
Technology Industry;
Computer Industry;
Manufacturing Industry;
United States;
Massachusetts;
Europe;
Asia
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more...
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Keywords:
Communication Intention and Meaning;
Interactive Communication;
Marketing Communications;
Consumer Behavior;
Social and Collaborative Networks;
Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- September 2013
- Case
Homestrings, Inc.: Diaspora-Based Financing and the Crowd Funding of Development
By: William R. Kerr and Alexis Brownell
Homestrings is an online investment platform for overseas diasporas to link financially with their home countries. The founder believes crowd-funding can become a pillar for development, but U.S. regulatory hurdles and resources constraints are substantial. The company...
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Keywords:
Diasporas;
Investments;
Regulations;
Africa;
Crowd-funding;
Development Finance;
Entrepreneurship;
Business Growth and Maturation;
Financial Services Industry;
Africa;
United States
Kerr, William R., and Alexis Brownell. "Homestrings, Inc.: Diaspora-Based Financing and the Crowd Funding of Development." Harvard Business School Case 814-031, September 2013.
- 2015
- Chapter
Leave No Slice of Genius Behind: Selecting and Developing Tomorrow's Leaders of Innovation
By: Linda A. Hill
More than ever, leaders of nearly every kind of organization view their human resources teams as essential to institutional well-being and long-term growth and sustainability. That's the central and animating theme of "The Rise of HR: Wisdom from 73 Thought Leaders," a...
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Keywords:
Innovation;
Talent Management;
Talent Development And Retention;
Innovation Leadership;
Human Resources;
Talent and Talent Management;
Leadership;
Leadership Development
Hill, Linda A. "Leave No Slice of Genius Behind: Selecting and Developing Tomorrow's Leaders of Innovation." In The Rise of HR: Wisdom from 73 Thought Leaders, edited by Dave Ulrich, William A. Schiemann, and Libby Sartain, 233–240. Alexandria, VA: HR Certification Institute, 2015. Electronic.
- Article
Milestones in Marketing
By: John A. Quelch and Katherine Jocz
Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management...
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Quelch, John A., and Katherine Jocz. "Milestones in Marketing." Business History Review 82, no. 4 (Winter 2008): 827–838.
- 14 Nov 2005
- Conference Presentation
Character, Competence, and Corporate Accountability: Developing Business Leaders for a New Era
By: Lynn Paine
- 1985
- Chapter
Managing the New Product Development Process: How Japanese Companies Learn and Unlearn
By: Ken-ichi Imai, Ikujiro Nonaka and Hirotaka Takeuchi
Imai, Ken-ichi, Ikujiro Nonaka, and Hirotaka Takeuchi. "Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the Productivity-Technology Dilemma, edited by R. Hayes, K. Clark, and C. Lorenz. Boston: Harvard Business School Press, 1985.