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(3,144)
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Show Results For
- All HBS Web
(3,144)
- People (24)
- News (801)
- Research (1,565)
- Events (13)
- Multimedia (39)
- Faculty Publications (1,069)
- 28 Nov 2022
Life at HBS Chat with the Entertainment & Media Club
Join us for a Life at HBS Chat with the Entertainment & Media Club. This event is a unique opportunity to hear straight from current HBS students about entertainment and media at HBS. These current students... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
But if you ask Bob Higgins, Wyc Grousbeck, and Mark Wan—all seasoned sports team owners-—about the secret to investment success in sports, they'll tell you it has little to do with owning a team. Rather, it's all about the media... View Details
- December 2020
- Case
Tencent: Combining Technology and Culture
By: Elie Ofek, Billy Chan and Dawn H. Lau
Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural... View Details
Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China
Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020.
- April 2001
- Teaching Note
The New York Times Electronic Media Company (A) and (B)
By: Jeffrey F. Rayport, Elliot N. Maltz and William A. Sahlman
- March 1986 (Revised February 1987)
- Case
Air Canada: Organizing for Public Relations and Media Relations (A)
By: Stephen A. Greyser and Roy V. Eales
Greyser, Stephen A., and Roy V. Eales. "Air Canada: Organizing for Public Relations and Media Relations (A)." Harvard Business School Case 586-144, March 1986. (Revised February 1987.)
- 15 Aug 2021
- News
You’ve Never Heard of the Biggest Digital Media Company in America
more than $11 billion, and more readers, as measured by Comscore, than any media brand you’ve ever heard of—an average of 751 million visits a month.” The article details how Elias built the company with his cofounder in the 2000s around... View Details
- Article
Research: The Rise of Partisan Media Changed How Companies Make Decisions
By: Jonas Heese and Vishal P. Baloria
Keywords: Public Relations
Heese, Jonas, and Vishal P. Baloria. "Research: The Rise of Partisan Media Changed How Companies Make Decisions." Harvard Business Review (website) (October 31, 2017).
- 20 Aug 2014
- News
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
- March–April 2017
- Article
What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think
By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.
- 29 May 2020
- Podcast
54. Disruption and New Patterns of Media Consumption, with Shilpa Bisaria
Do you remember having cable TV? Many of us do not. Over the last twenty years, the media landscape has been transformed amidst waves of disruption, technological innovation, and changing patterns of media consumption. Today on The Disruptive Voice, we bring you a... View Details
- 2004
- Chapter
What Do Communication Media Mean for Negotiations? A Question of Social Awareness
By: Kathleen L. McGinn and Rachel Croson
McGinn, Kathleen L., and Rachel Croson. "What Do Communication Media Mean for Negotiations? A Question of Social Awareness." In The Handbook of Negotiation and Culture, edited by Michele J. Gelfand and Jeanne M. Brett, 334–349. Palo Alto, CA: Stanford University Press, 2004.
- 2003
- Working Paper
What Do Communication Media Mean for Negotiators? A Question of Social Awareness
By: Kathleen L. McGinn and Rachel Croson
- March 20, 2023
- Editorial
Can Twitter Be a Force for Good? Social Media Helps Curb Corporate Misconduct
By: Jonas Heese and Joseph Pacelli
Heese, Jonas, and Joseph Pacelli. "Can Twitter Be a Force for Good? Social Media Helps Curb Corporate Misconduct." Promarket (March 20, 2023).
- July 2006
- Article
Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management
By: Robert G. Eccles Jr. and Matthias Vollbracht
Eccles, Robert G., Jr., and Matthias Vollbracht. "Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management." Special Issue on Reputational Risk Geneva Papers on Risk and Insurance: Issues and Practice 31, no. 3 (July 2006).
- 18 May 2007
- Working Paper Summaries
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
- November 2018
- Case
The National Hockey League
By: Robert F. Higgins, John Masko and James Weber
In 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a... View Details
Keywords: NHL Expansion; Digital Media Rights; Sports; Expansion; Media; Decisions; Sports Industry; Canada
Higgins, Robert F., John Masko, and James Weber. "The National Hockey League." Harvard Business School Case 819-036, November 2018.
- June 14, 2019
- Article
Social Media Should Be a Complement to Real Life. Not a Substitute
By: Arthur C. Brooks
Brooks, Arthur C. "Social Media Should Be a Complement to Real Life. Not a Substitute." Washington Post (June 14, 2019).