Marketing Of Innovations - Publications - Faculty & Research

07 Sep 2012
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Global Innovation through Risk Resilience

09 Jun 2020
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Fed action, debt markets and stocks

08 Aug 2013
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Cause Marketing Gets Personal

Amy Schiffman Langer "My life experiences inform my work, and vice versa," says Amy Schiffman Langer (MBA 1977). She has turned physical challenges—breast cancer, a disability, and chronic pain—into a focus on cause-marketing and advocacy. "I've parlayed my misfortunes... View Details

Keywords: Jill Radsken; Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

12 Jan 2013
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Striking a balance on money market funds

01 Jun 2018
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Disrupting India’s Dental Market

all confined to India, although some of the auxiliary services Clove has developed could be marketed beyond. For example, Singh created an online marketplace for dental instruments and equipment, called... View Details

Keywords: Sasha Issenberg

06 Apr 2016
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Innovation Leaders Create Long-Term Value

25 Feb 2011
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Building America's Most Innovative Brands

26 Mar 2013
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Housing Market Shows Fastest Rate of Recovery Since Before the Crash

20 Aug 2015
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Innovation needed for long-term sustainability

22 Sep 2016
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Innovation Under Constraint: Constructing a Turnaround at Lego

01 Jun 2007
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Students Top Marketing Contest

In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford,... View Details

Keywords: Computer and Electronic Product Manufacturing; Manufacturing