Publications

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

November 2019
Case

The Boss Has the Wrong Idea: Confidential Role Material for Lee Clancy

By: Katherine Coffman, Kathleen McGinn, Judith A. Clair and Katherine Chen

“The Boss Has the Wrong Idea” is a two-person conversation exercise in which an MBA student seeks advice from a mentor in her field about how to handle an incident of workplace sexual harassment. The case consists of two confidential role materials: a role for the... View Details

Keywords: Sexual Harassment; Interpersonal Communication; Organizational Culture

November 2019
Case

The Boss Has the Wrong Idea: Confidential Role Material for Julia Smith

By: Katherine Coffman, Kathleen McGinn, Judith A. Clair and Katherine Chen

“The Boss Has the Wrong Idea” is a two-person conversation exercise in which an MBA student seeks advice from a mentor in her field about how to handle an incident of workplace sexual harassment. The case consists of two confidential role materials: a role for the... View Details

Keywords: Sexual Harassment; Interpersonal Communication; Organizational Culture

June 2010
Case

Digital Link (A)

The Digital Link (A) and (B) cases present the struggles of a small public technology company to get and maintain analyst and investor attention during the "dot-com boom" of the 1990's. The case can be used in MBA or Executive Education classes. The (A) case takes... View Details

Keywords: Marketing; Institutional Investing; Public Ownership

Find at Harvard

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

visited HBS and performed tricks that blew Thomke away. "He's an amazing performer, and my curiosity went through the roof. I felt like a young boy again." Thomke was teaching a course in the MBA program on innovation in 2009 and had an... View Details

Keywords: by Dina Gerdeman; Consumer Products

16 Jun 2014
Research & Ideas

The Unfulfilled Promise of Educational Technology

technological innovation. “The question is with 50 million public school students in America, how can you provide a more individualized learning experience?” "If you go to the smallest mom-and-pop restaurant, you'll find a... View Details

Keywords: by Michael Blanding; Education

29 Apr 2015
Lessons from the Classroom

Use Personal Experience to Pick Winning Stocks

Angie [Hicks, MBA 2000] herself. To their credit, the students stuck to their guns." Having other investors you trust critique your stock pitches can be important not only for investment managers, but... View Details

Keywords: by Michael Blanding; Financial Services

11 Aug 2016
Cold Call Podcast

Why College Rankings Keep Deans Awake at Night

but on the whole students much less so. They pay attention much more to reputation, to geography, and to where X or Y has gone that they know. The students looked at it and they looked very critically at the... View Details

Keywords: Re: William C. Kirby; Education

22 Nov 2011
First Look

First Look: November 22

PublicationsCompeting through Business Models Authors:Ramon Casadesus-Masanell and Joan E. Ricart Publication:In Handbook of Research on Competitive Strategy, edited by Giovanni Battista Dagnino. Edward Elgar Publishing, forthcoming An abstract is unavailable at this... View Details

Keywords: Sean Silverthorne

01 Dec 2008
Lessons from the Classroom

How Many U.S. Jobs Are ‘Offshorable’?

brought home to many students that offshoring could affect them personally." Nearly 900 members of the MBA Class of 2009 participated in the exercise, with students divided... View Details

Keywords: by Julia Hanna

25 Jul 2007
Lessons from the Classroom

The Evolution of Apple

constant," says Yoffie, noting that the case is used as part of the MBA required curriculum in the Strategy course and in numerous Executive Education programs. It can also be taught with a video presentation by John Sculley, Apple's... View Details

Keywords: by Julia Hanna; Computer; Technology

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

The best and brightest executives in the world are common visitors to the MBA classrooms at Harvard Business School, giving students a personal opportunity to talk to the likes of Ann Fudge, Lou Gerstner,... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

27 Aug 2014
Lessons from the Classroom

Learning From Japan’s Remarkable Disaster Recovery

It's common in Harvard Business School classrooms to discuss the "pivot," the moment an enterprise changes direction to pursue a new strategy. On a visit to eastern Japan, MBA students talked to... View Details

Keywords: by Sean Silverthorne; Energy; Utilities; Retail

02 Aug 2004
Research & Ideas

Health Care Research and Prospects

health care occurring. If you look over time at the number of new cases created alone in health care that are used throughout our MBA program, it's a huge number. For the doctoral prong, we created and offered a management track for... View Details

Keywords: by Wendy Guild Swearingen; Health

09 Jan 2006
What Do You Think?

Should More Transparency Extend to Education for Management?

this fall. At Harvard Business School, 87 percent of the MBA student body, according to one poll, opposed the administration's decision to allow the voluntary disclosure of their grades by individual... View Details

Keywords: by James Heskett; Education

January 2023
Case

Cleave Therapeutics: Taking a Risk on Oncology Drug Discovery

By: Regina Herzlinger and Brian Walker

What should a successful executive (HBS Baker Scholar) assess as her next move as the CEO of a firm with a promising and yet uncertain new drug? Amy Burroughs’ mandate to successfully commercialize Cleave Therapeutics’ drug for a cancer with no current successful... View Details

Keywords: Product Development; Leadership; Health Testing and Trials; Research and Development; Risk and Uncertainty; Financial Condition; Partners and Partnerships; Pharmaceutical Industry