Show Results For
-
All HBS Web
(1,857)
- Faculty Publications (247)
Show Results For
-
All HBS Web
(1,857)
- Faculty Publications (247)
- December 2000 (Revised March 2001)
- Background Note
Strategic Use of Music in Marketing, The: A Selective Review
- April 1999 (Revised August 2004)
- Case
Tarnished Rings? Olympic Games Sponsorship Issues
- March 1999 (Revised January 2005)
- Case
Newell Company: Corporate Strategy
- May 1998
- Background Note
Note on the Retailing Industry
- February 1998 (Revised December 1998)
- Case
Atlantic Energy/Delmarva Power & Light (A)
- January 1998 (Revised February 2002)
- Case
Funai Consulting Company, Ltd. (A)
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
- March 1997 (Revised March 1997)
- Case
Business Teams at Rubbermaid, Inc.
- October 1996 (Revised April 1997)
- Case
Tweeter etc.
- April 1995 (Revised May 1995)
- Case
Kraft General Foods: The Merger (B)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
- April 1994 (Revised January 1995)
- Case
StarKist (A)
- February 1990 (Revised August 2001)
- Case
Merloni Elettrodomestici SpA: The Transit Point Experiment
- 1979
- Chapter
The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach
- Research Summary
Business and Low Income Sectors: The Creation of Economic and Social Value
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Crowdsourced reviews
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- Research Summary
Evolution of the Global Beauty Industry
This research examines the global beauty industry, which includes cosmetics, deodorants, fragrances, hair care, oral hygiene and skin care. Today global sales of cosmetics and toiletries are in excess of U.S. $380 billion. This research examines the growth of this... View Details
- Forthcoming
- Article
From Bupkis to Sechel in Health Care
- Forthcoming
- Article