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Show Results For
-
All HBS Web
(12,358)
- People (20)
- News (1,647)
- Research (9,110)
- Events (24)
- Multimedia (52)
- Faculty Publications (7,517)
- June 2020
- Teaching Note
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
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- September 1990 (Revised January 1992)
- Case
Eli Lilly and Co. (A): Globalization
Examines the changes taking place in Eli Lilly in response to the globalization of the pharmaceuticals industry. Identifies the steps taken by management, problems currently faced, and challenges for the future. Allows examination of the process of implementing a...
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Keywords:
Change;
Globalization;
Global Strategy;
Business or Company Management;
Problems and Challenges;
Perspective;
Pharmaceutical Industry
Yoshino, Michael Y. "Eli Lilly and Co. (A): Globalization." Harvard Business School Case 391-032, September 1990. (Revised January 1992.)
- 2009
- Working Paper
Industry Equilibrium with Open Source and Proprietary Firms
By: Gaston Llanes and Ramiro de Elejalde
We present a model of industry equilibrium to study the coexistence of Open Source (OS) and Proprietary (P) firms. Two novel aspects of the model are: (1) participation in OS arises as the optimal decision of profit-maximizing firms, and (2) OS and P firms may (or may...
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Keywords:
Investment;
Technological Innovation;
Knowledge Sharing;
Industry Structures;
Open Source Distribution;
Research and Development
Llanes, Gaston, and Ramiro de Elejalde. "Industry Equilibrium with Open Source and Proprietary Firms." Harvard Business School Working Paper, No. 09-149, June 2009.
- June 2011
- Case
Shelley Capital and the Hedge Fund Secondary Market
By: Luis Viceira, Elena Corsi and Ruth Dittrich
An advisory company has to decide how to sell their client's hedge fund holdings in the secondary market, and thinks about their future. Shelley Capital was a a European advisory company operating in the hedge fund secondary market, a market that boosted in 2008 with...
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Keywords:
Insolvency and Bankruptcy;
Investment Funds;
Marketing Strategy;
Financial Crisis;
Sales;
Leadership Development;
Financial Markets;
Crisis Management;
Business Processes;
Risk and Uncertainty;
Globalized Economies and Regions;
Financial Services Industry;
Financial Services Industry;
Europe
Viceira, Luis, Elena Corsi, and Ruth Dittrich. "Shelley Capital and the Hedge Fund Secondary Market." Harvard Business School Case 211-112, June 2011.
- 2013
- Article
Industry Equilibrium with Open-Source and Proprietary Firms
By: Gaston Llanes and Ramiro de Elejalde
We present a model of industry equilibrium to study the coexistence of open-source and proprietary firms. Two novel aspects of the model are (i) participation in open source arises as the optimal decision of profit-maximizing firms, and (ii) open-source and proprietary...
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Keywords:
Open Source Distribution;
Balance and Stability;
Software;
Knowledge Management;
Supply and Industry;
Collaborative Innovation and Invention;
Research and Development;
Cooperation
Llanes, Gaston, and Ramiro de Elejalde. "Industry Equilibrium with Open-Source and Proprietary Firms." International Journal of Industrial Organization 31, no. 1 (January 2013): 36–49.
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the...
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Keywords:
Marketing Strategy;
Salesforce Management;
Distribution Channels;
Price;
Product Positioning;
Customer Relationship Management;
Profit;
Revenue;
Cost vs Benefits;
Policy;
Manufacturing Industry
Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
- March 2009 (Revised June 2012)
- Case
Denmark: Globalization and the Welfare State
By: Arthur A. Daemmrich and Benjamin Kramarz
This case describes how Denmark has balanced the impacts of globalization, including outsourcing and movement of labor, with its social welfare offerings. Reforms implemented during the past two decades drove down unemployment, promoted new company formation, and put...
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Keywords:
Macroeconomics;
Trade;
Globalized Economies and Regions;
Governing Rules, Regulations, and Reforms;
Job Cuts and Outsourcing;
Employment;
Welfare or Wellbeing;
Denmark
Daemmrich, Arthur A., and Benjamin Kramarz. "Denmark: Globalization and the Welfare State." Harvard Business School Case 709-015, March 2009. (Revised June 2012.)
- March 2003
- Article
Creditor Rights, Enforcement, and Debt Ownership Structure: Evidence from the Global Syndicated Loan Market
By: Benjamin C. Esty and William L. Megginson
Esty, Benjamin C., and William L. Megginson. "Creditor Rights, Enforcement, and Debt Ownership Structure: Evidence from the Global Syndicated Loan Market." Journal of Financial and Quantitative Analysis 38, no. 1 (March 2003): 37–59.
- 01 Jun 2004
- News
Merck’s Gilmartin on Vaccines, Global Health
Viruses are out there, waiting to strike, and vaccinations are our best defense. But that defense is a man-made system, and therefore subject to breakdowns. In a talk titled “The Significance of Vaccines in...
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- 27 Aug 2013
- Working Paper Summaries
The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market
- February 2021 (Revised July 2024)
- Case
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader...
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Keywords:
Brand Management;
Alcoholic Beverages;
Beer/brewing Industry;
Brand Positioning;
Growth;
Competitive Positioning;
Consumer Products;
Beverage Industry;
Value Proposition;
Marketing;
Brands and Branding;
Competition;
Product Positioning;
Competitive Strategy;
Consumer Behavior;
Consumer Products Industry;
Consumer Products Industry;
United States
Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Case 521-073, February 2021. (Revised July 2024.)
- June 2004
- Case
Medical Technology Industry and Japan (A), The
In a five-year effort, the Health Industry Manufacturers Association (HIMA) tried to influence government health policy in Japan. In 1993, HIMA mobilized in response to fears the Japanese government was planning to target the U.S. medical devices industry. The case...
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Keywords:
Health Care and Treatment;
Policy;
Globalized Markets and Industries;
Government and Politics;
Medical Devices and Supplies Industry;
Japan;
United States
Watkins, Michael D., and Terri Zavada. "Medical Technology Industry and Japan (A), The." Harvard Business School Case 904-018, June 2004.
- October 2004 (Revised July 2013)
- Case
Making China Beautiful: Shiseido and the China Market
By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Growth and Development Strategy;
Resource Allocation;
Competition;
Beauty and Cosmetics Industry;
China;
Japan
Jones, Geoffrey G., Akiko Kanno, and Masako Egawa. "Making China Beautiful: Shiseido and the China Market." Harvard Business School Case 805-003, October 2004. (Revised July 2013.)
- November 1978 (Revised June 1985)
- Case
Hanson Industries (A)
By: William J. Bruns Jr. and Julie H. Hertenstein
Hanson Industries produces and sells an award-winning design ski boot. Describes the company history from founding through July 1978, the product, production processes, marketing strategy, and background information for related cases on budgeting and finance.
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Keywords:
Product;
Marketing Strategy;
Production;
Finance;
Budgets and Budgeting;
Consumer Products Industry
Bruns, William J., Jr., and Julie H. Hertenstein. "Hanson Industries (A)." Harvard Business School Case 179-076, November 1978. (Revised June 1985.)
- December 2014
- Article
Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World
We examine how cross-country differences in product, capital, and labor market competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting returns mean...
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Keywords:
Corporate Performance;
Valuation;
Equity Valuation;
Persistence;
Competitive Advantage;
Institutions;
Earnings Management;
Labor Market;
Capital Markets;
Competition;
Profit;
Performance;
Supply and Industry;
Financial Statements;
Government and Politics;
Globalized Markets and Industries
Healy, Paul M., George Serafeim, Suraj Srinivasan, and Gwen Yu. "Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World." Review of Accounting Studies 19, no. 4 (December 2014): 1281–1308.
- Research Summary
David and Goliath: Entering the Global Arena
This project involves a study of companies as they expand into the global competitive arena for the first time. In its first stage, it is focusing on companies from non-OECD countries as they deal with "the liability of origin" in their expansion into world markets...
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- December 2014
- Article
When to Sell Your Idea: Theory and Evidence from the Movie Industry
By: Hong Luo
I study a model of investment and sale of ideas and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage...
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Keywords:
Market For Ideas;
Information Asymmetry;
Expropriation Risk;
Intermediary;
Intellectual Property Protection;
Strategy;
Intellectual Property;
Film Entertainment;
Sales;
Entertainment and Recreation Industry
Luo, Hong. "When to Sell Your Idea: Theory and Evidence from the Movie Industry." Management Science 60, no. 12 (December 2014): 3067–3086.
- June 2013 (Revised February 2014)
- Case
FanMode: Launching a Global Sports Venture
By: Shikhar Ghosh, William R. Kerr and Alexis Brownell
Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders...
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Keywords:
App Development;
Location Choices;
Structure Of The Firm;
Global;
Entrepreneurship;
Social Media;
Sports Industry;
Sports Industry;
United Kingdom;
South Africa
Ghosh, Shikhar, William R. Kerr, and Alexis Brownell. "FanMode: Launching a Global Sports Venture." Harvard Business School Case 813-190, June 2013. (Revised February 2014.)
- 2016
- Chapter
Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets
By: Hillary Greene and Dennis Yao
This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely...
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Keywords:
Measurement and Metrics;
Marketing Strategy;
Consumer Behavior;
Monopoly;
Television Entertainment;
Public Opinion;
Geographic Scope;
Media and Broadcasting Industry;
United States
Greene, Hillary, and Dennis Yao. "Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 367–411. Advances in Strategic Management. Emerald Group Publishing, 2016.
- September 1993 (Revised June 1995)
- Case
Wholesale Club Industry
By: Walter J. Salmon
The wholesale club industry experienced rapid growth in the 1980s. By 1993 there were signs that the industry was maturing and perhaps facing a shakeout. This case provides comprehensive data to permit an analysis of the viability and likely direction of the industry.
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Salmon, Walter J. "Wholesale Club Industry." Harvard Business School Case 594-035, September 1993. (Revised June 1995.)