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All HBS Web
(1,922)
- People (6)
- News (427)
- Research (1,024)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
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- July 2019
- Case
Four Products: Predicting Diffusion (2019)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,...
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Keywords:
Diffusion Processes;
Product Adoption;
Marketing;
Forecasting and Prediction;
Demand and Consumers;
Product;
Adoption;
Product Launch
Gourville, John. "Four Products: Predicting Diffusion (2019)." Harvard Business School Case 520-012, July 2019.
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
will defend you," Avery tells brand managers. "If people start bashing a beloved brand, there is a ready group of organized consumers who swoop in and say, 'Don't beat up our brand!' Treating your communities well during View Details
- 12 Nov 2012
- Research & Ideas
Pay Workers More So They Steal Less
underpayment, where underpaid workers retaliate against their employers in proportion to their underpayment, but overpaid workers rationalize the overpayment away." The research results dovetails with what CEOs of some big retail companies like Costco and the...
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- February 2023
- Case
Graphic Packaging: Project Cowboy (A)
By: Benjamin C. Esty and E. Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled...
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Keywords:
Capital Budgeting;
Growth Management;
Demand and Consumers;
Duopoly and Oligopoly;
Competitive Strategy;
Competitive Advantage;
Expansion;
Value Creation;
Supply and Industry;
Pulp and Paper Industry;
Manufacturing Industry;
United States;
North America
Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (A)." Harvard Business School Case 223-009, February 2023.
- 02 Mar 2007
- What Do You Think?
What Is the Government’s Role in US Health Care?
consumers (Hakan Hillerstrom). In addition to these issues, Elizabeth Benbrooks reminds us that (healthcare) "comes freighted with a host of fundamental moral, ethical, and emotional issues that simply don't exist for other industries."...
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- February 2023
- Supplement
Graphic Packaging: Project Cowboy (A) Courseware
By: Benjamin C. Esty and Scott Mayfield
In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled...
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- February 2004 (Revised September 2006)
- Case
Apax Partners and Xerium S.A.
By: Josh Lerner, G. Felda Hardymon and Ann Leamon
In 2002, Apax Partners had to decide whether to accept a less-than-perfect offer for one of its portfolio companies or to refinance it. This company, a maker of paper industry consumables with a global presence, had been purchased in 1999 and performed extremely well...
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Keywords:
Leveraged Buyouts;
Globalized Markets and Industries;
Business Exit or Shutdown;
Borrowing and Debt;
Investment;
Cash Flow;
Pulp and Paper Industry
Lerner, Josh, G. Felda Hardymon, and Ann Leamon. "Apax Partners and Xerium S.A." Harvard Business School Case 804-084, February 2004. (Revised September 2006.)
- September 2021
- Case
Tonya Thayer
By: David Fubini
Tonya Thayer, Senior Partner and leader of the Consumer Package Goods practice at Sinclair Consulting, must evaluate Alan Henderson, a Principal (junior) Partner and a key member within CPG, as the six-month update on his progress and development nears. While prior...
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Keywords:
Advice Giving;
Performance Review;
Performance Evaluation;
Personal Development and Career
Fubini, David. "Tonya Thayer." Harvard Business School Case 422-022, September 2021.
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
we wanted to give consumers and citizens a deeper understanding of the marketing system, what it means for democratic society, and their power to influence it." Sean Silverthorne: In general, how does View Details
Keywords:
by Sean Silverthorne
- May 2017
- Case
Four Products: Predicting Diffusion (2017)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,...
View Details
- 15 May 2007
- Working Paper Summaries
I’ll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
choice, why would you have to be brand loyal?" Consumer loyalty, he continued, "will vary and fluctuate on a technological continuum of innovation/change (loyal one day and maybe not the next)." Based on personal...
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- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by...
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Keywords:
by Michael Blanding
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
consumers to lead you into recovery. But don't forget to stock up to take advantage of the pent-up demand that will be unleashed once other consumers get their confidence back. Don't assume a return to...
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- 12 Feb 2008
- First Look
First Look: February 12, 2007
case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing...
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Keywords:
Martha Lagace
- October 1995 (Revised June 1996)
- Case
Li & Fung (Trading) Ltd.
Li & Fung, one of the largest export trading companies in Asia, works primarily as an agent to connect U.S. and European manufacturers and retailers of nondurable, mass-market consumer goods with suppliers located all over East Asia who manufacture products according...
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Keywords:
Networks;
Marketplace Matching;
Supply Chain Management;
Trade;
Manufacturing Industry;
Retail Industry;
Asia;
United States;
Europe
Loveman, Gary W., and Jamie O'Connell. "Li & Fung (Trading) Ltd." Harvard Business School Case 396-075, October 1995. (Revised June 1996.)
- February 28, 2014
- Article
A Better Route to Tech Standards
By: Josh Lerner and Jean Tirole
Technological standards are ubiquitous, whether they allow consumers to communicate seamlessly across wireless networks or manufacturers to procure goods across complex global supply chains. These standards—shaped by standard-setting organizations (SSOs) and...
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Lerner, Josh, and Jean Tirole. "A Better Route to Tech Standards." Science 343, no. 6174 (February 28, 2014): 972–973.
- 04 Sep 2007
- Working Paper Summaries
Why Do Intermediaries Divert Search?
Keywords:
by Andrei Hagiu & Bruno Jullien
- October 2023
- Case
Shredder Setups or Straightlining into Risk?: Investing in What You Love
By: Lauren Cohen and Grace Headinger
Bob Hall, President of Green Gables Partners, evaluated whether to angel invest into an up-and-coming ski brand. As the son-in-law of the founder of Vera Bradley and having retired from a lengthy career on Wall Street, Hall was well-versed in both direct investing and...
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Keywords:
Family Office;
Angel Investors;
Direct Investment;
Family Business;
Business Growth and Maturation;
Small Business;
Financial Strategy;
Personal Finance;
Investment Portfolio;
Private Equity;
Decision Choices and Conditions;
Risk and Uncertainty;
Consumer Products Industry;
Montana;
United States
Cohen, Lauren, and Grace Headinger. "Shredder Setups or Straightlining into Risk?: Investing in What You Love." Harvard Business School Case 224-018, October 2023.
- 28 Jun 2007
- Working Paper Summaries