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- Faculty Publications (68)
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- All HBS Web (463)
- Faculty Publications (68)
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
are very exquisite in design and consumers also have very high expectations of the [look] and materials," he said. And companies must be fleet of foot to keep up with changing consumer demands. Duan said that since 2000, the updating View Details
Keywords: by Julie Jette
- 01 Dec 2020
- News
The Fine Print: Alumni Recommend Their Best Reads
Humankind, by Yuval Noah Harari I found myself frequently searching Google for things I read about in the book, which extended the time it took to read it, but I always view this as a great sign. Among the highlights for me: We all share... View Details
- 05 Sep 2012
- First Look
First Look: September 5
with a request for proposal, the company's largest customer performs a routine evaluation and ranks PV Technologies third behind two key competitors. The director of sales and marketing must weigh the possible consequences of the report... View Details
Keywords: Sean Silverthorne
- 01 Dec 2006
- News
Over 50 and Job Hunting?
improving market share, for example, might target a company where sales have been stagnant for a couple of quarters. Demonstrated profitability is a key competitive asset for older MBAs. “You may be looking for a job after being laid off,... View Details
- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
and pointed to the future. These had various names, such as Babson's Composite Plot and the Harvard Economic Service's Index of General Business Conditions. Forecasters also devoted time to sales and marketing. Successful forecasting... View Details
Keywords: by Walter A. Friedman
Levels of Meaning
ideas of his people on the ground led to innovations like door-to-door sales and extending credit, components of consumerism that we take for granted today. From these courses, I have gained a greater... View Details
- Web
Buy Now, Pay Later: Research Links - Manuscript Collections
library’s collections. Briggs Motor Sales Company Records, 1925-1946 Collection Guide The Briggs Motor Sales collection offers a relatively rare glimpse into the way an early twentieth-century car dealership... View Details
- 01 Dec 2008
- News
Career Services Shifts into High Gear
benefit from additional career coaches, increased program offerings, and extended walk-in hours. “One thing we learned from the last downturn in 2001 and 2002 is that the students need more communication from us,” Kierstead adds. “The... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 29 Apr 2014
- First Look
First Look: April 29
utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the... View Details
Keywords: Sean Silverthorne
- 29 Apr 2013
- Research & Ideas
Are First-Time Buyers Left Out of Real Estate’s Rebound?
Recent reports that sales of new single-family homes rose in March are proof points that "the housing market recovery remains on track." We asked Nicolas P. Retsinas to reflect on the re-emergence of the housing industry, what... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard Business School. Ross is a... View Details
- 12 Aug 2002
- Research & Ideas
‘Let the Buyer Beware’ Doesn’t Protect Investors
analysts, he or she must believe that an analyst's report is something more than a disguised sales pitch. So banks have ordinarily insisted that analysis and sales were separated by a so-called Chinese wall... View Details
Keywords: by D. Quinn Mills
- 06 Dec 2011
- First Look
First Look: Dec. 6
effort. Because the positive upward cycle is attributed to one's own actions, people begin to believe that it will never end: assertions are made that the laws of the universe have changed, that business View Details
Keywords: Sean Silverthorne
- 01 Dec 2014
- News
Innovation: Frozen Assets
and Derek Jeter at the launch of the Luvo food truck this summer in New York City. (Courtesy of Luvo) Growth for the three-year-old Luvo, though, requires overcoming a few cultural hurdles. While frozen-food sales spiked at the outset of... View Details
Keywords: Janelle Nanos
- 01 Dec 2011
- News
Ticktock
introducing other new products like the Scooba a robot mop that are targeted to solve more difficult household chores.” Clocky’s sales have begun to flatten by 2010, when the follow-up case, “Nanda Home,” takes place. Revenues in 2009... View Details
- 01 Mar 2005
- News
Job Interviews
director of MBA Career Development Programs at HBS, counsels job seekers to treat interviews as “events that require all the energy, alertness, and skills of an important sales call.” First impressions are extraordinarily important, says... View Details
- 17 Sep 2018
- Blog Post
My Summer as a Venture Capitalist
tap a Core Partner who has experience running sales teams who will support the company for a few hours a month, or even take a more active role if needed. To align incentives with the founders, shares are given to Core Partners from... View Details
Keywords: Venture Capital / Private Equity
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
"crammed" the new business into the old business model and sales processes. For example, most newspapers tried to force their online sites to make money by selling the same types of advertising to their traditional print... View Details
- 01 Mar 2018
- News
Can a Digital Platform Open Up the Opaque Metals Industry?
them to downsize and slash jobs. “It was a commodity price down cycle across almost all metals. We were obviously expecting a large negative impact,” recalls Chernilovskiy, then an asset manager at Kazakhstani zinc-producer Kazzinc, a... View Details
Keywords: Nicole Torres