Publications

Research Summary

The Location Component of Pricing Strategies

By: David E. Bell

David E. Bell is examining retail pricing strategies in the context of location. He finds that customers' willingness to visit a particular store depends on their price expectations, the likelihood that a suitable item will be in stock, and the store's proximity to... View Details

August 22, 2019
Article

CEOs Say Their Aim Is Inclusive Prosperity. Do They Mean It?

By: Lynn S. Paine

Earlier this week, the Business Roundtable issued a statement on corporate purpose. It is noteworthy both for its endorsement of inclusive prosperity as an ideal and for its rejection of maximizing shareholder returns as the sole corporate objective. However, the real... View Details

Keywords: Mission and Purpose; Goals and Objectives; Corporate Governance

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11 May 2018
News

Online Ad Targeting Does Work—As Long As It's Not Creepy

February 1996
Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan

The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details

Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry

17 Jun 2018
News

The Great Migration and immigrant assimilation

26 Nov 2013
News

Want to motivate new hires? Surprise them with a raise

November 2004 (Revised May 2005)
Case

Marvel Enterprises, Inc.

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry

Web

The Five Forces - Institute For Strategy And Competitiveness

to retain customers. Actually, entry brings new capacity and pressure on prices and costs. The threat of entry, therefore, puts a cap on the profit potential of an industry. This threat depends on the size of a series of barriers to... View Details

March 2012
Article

Reviving Entrepreneurship

By: Josh Lerner and William Sahlman

New enterprises don't exist in a vacuum: They rise or fall depending on myriad contextual factors, all of them interrelated, and all of them affected by government policy. U.S. lawmakers must carefully consider the effects of interventions in at least 12 areas, ranging... View Details

Keywords: Entrepreneurship; Government and Politics; Policy; Economy; Public Administration Industry; United States

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November 1991 (Revised August 1994)
Background Note

Relevant Costs and Revenues

By: Arthur Schleifer Jr.

Develops the idea that the relevance of costs and revenues depends on what decisions are under consideration. Revenues and costs are relevant if they would be different under one decision choice than under the other. Teaching purpose: Basic background material for... View Details

Keywords: Decision Choices and Conditions; Cost; Revenue; Framework; Managerial Roles; Risk and Uncertainty

August 1985 (Revised November 1987)
Background Note

Videogame Design Process

The videogame industry grew explosively in the early 1980s. It is an example of a business which is highly dependent on the efforts of creative people. Videogame companies have shown a wide variation in their approach to managing creative resources, seen in such terms... View Details

Keywords: Management; Creativity; Video Game Industry

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17 Jul 2012
News

IBM Deploys Talent, Technology and Innovation for Global Social Progress

14 May 2013
News

The Experts: What Is the No. 1 Technology Issue Facing Companies Today?

Person Page

Blog Post Collection

By: Sunil Gupta

“In Mobile Advertising, Timing is Everything,” Nov 4, 2015
https://hbr.org/2015/11/in-mobile-advertising-timing-is-everything

“2015: A Decisive Year for... View Details

May 2006
Module Note

Leading Culturally Diverse Teams

By: Robin J. Ely

Describes the Leading Culturally Diverse Teams module (eight class sessions), which teaches students the leadership perspectives and skills necessary to develop high-functioning, culturally diverse teams (teams diverse in, for example, race, ethnicity, gender,... View Details

Keywords: Competency and Skills; Diversity; Leadership; Groups and Teams; Perspective; Culture

January 1997 (Revised May 1997)
Background Note

Country Analysis: A Framework to Identify and Evaluate the National Business Environment

A manager's ability to build profitable firms depends upon the business environment within which firms interact. This note presents a framework to help understand, anticipate, and perhaps foster changes in the business environment. Describes building a picture of the... View Details

Keywords: Country; Analysis; Macroeconomics