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- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
lacked the funds necessary to build a DVD factory and exited the consumer electronic industry almost entirely at the end of the 1990s. Again, this relatively unknown story provides an intriguing opportunity for description and analysis by... View Details
- 07 Jun 2004
- Research & Ideas
What Drives Supply Chain Behavior?
be divided into strategic and operational activities. Strategic activities include, among others, long-term capacity planning and network configuration of warehouses, distributors, and retail stores. Examples of operational activities include short-term View Details
Keywords: by Sarah Jane Johnston
- 29 Jan 2013
- First Look
First Look: Jan. 29
extension product. The quality and demand for a brand extension can be higher if the brand is perceived as caring only for its most quality-conscious consumers rather than for all possible buyers of the good. Not Just for Stereotyping... View Details
Keywords: Sean Silverthorne
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
reason that the issue of trust arises is that these individuals are expected to exercise judgment—based on specialized knowledge and methods of analysis that they alone are thought to possess—in areas in which their decisions affect the... View Details
- 26 Aug 2014
- First Look
First Look: August 26
rates to monetary shocks appears to reflect changes in term premia. One mechanism that may generate such variation in term premia is based on demand effects due to the existence of what we call "yield-oriented" investors. We... View Details
Keywords: Sean Silverthorne
- 25 May 2021
- Research & Ideas
White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?
Indeed, Zhang’s research found that prior to launching the algorithm in 2015, Airbnb’s white hosts made $12.16 more per day than Black hosts, according to the study, Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in... View Details
- 14 Jun 2010
- Research & Ideas
The Hard Work of Measuring Social Impact
to accountability demands from a variety of constituents. (These papers are: "The Many Faces of Nonprofit Accountability" [PDF] and "The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance" [PDF]).... View Details
Keywords: by Julia Hanna
- 18 Dec 2006
- Lessons from the Classroom
Grooming Next-Generation Leaders
use the right approach at the right time and change as the situation demands is going to be tough. Not everybody can do it. That's going to distinguish the true leaders from people who are capable but not leaders." Targeting Talent... View Details
Keywords: by Martha Lagace
- 08 Dec 2009
- First Look
First Look: Dec. 8
Economics 1, no. 1 (December 2009) Abstract Much of empirical corporate finance focuses on sources of the demand for various forms of capital, not the supply. Recently, this has changed. Supply effects of equity and credit markets can... View Details
Keywords: Martha Lagace
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
change an industry that starts as extractive to producing externalities that foster development.” In the case of Costa Rica’s ecotourism industry, Giacomin reviews earlier analysis by HBS history Professor Geoffrey Jones and research... View Details
- 17 Dec 2007
- Research & Ideas
The Rise of Medical Tourism
not aware of such analysis yet. My guess is that the bulk of India's problem is primary health, and has nothing to do with tertiary care. And the primary health problem is not going to be addressed by a private hospital for the most part... View Details
- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
competitive as well as customer pressure. This demands confidence, not bravado; astute analysis not raw aggression; and requires careful, empathetic focus on the other players in the marketplace.... View Details
Keywords: by Benson P. Shapiro
- Article
When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs
By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim
In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details
Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Uncertainty; Learning; Free Products; Price; Consumer Behavior; Analysis
Ascarza, Eva, Anja Lambrecht, and Naufel Vilcassim. When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs. Journal of Marketing Research (JMR) 49, no. 6 (December 2012): 882–900.
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
Watch out. Apple hopes to claim a new frontier on your wrist. The company announced its new Apple Watch on Tuesday, sending journalists and a bevy of other observers, online and off, into a flurry of analysis and speculation over a... View Details
- July 2021
- Article
The Effect of Price on Firm Reputation
By: Michael Luca and Oren Reshef
While a business's reputation can affect its pricing, prices can also affect its reputation. To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price... View Details
Keywords: Pricing; Reputation Systems; IT Policy And Management; Economics Of Digital Platforms; Business Ventures; Reputation; Price; Consumer Behavior; Analysis
Luca, Michael, and Oren Reshef. "The Effect of Price on Firm Reputation." Management Science 67, no. 7 (July 2021): 4408–4419.
- November 1993 (Revised March 1995)
- Case
Marsh Supermarkets, Inc. (A): The Marsh Super Study
In response to recent trends in grocery retailing, Marsh Supermarkets has completed an intensive 65-week study of the activity at 5 superstores in the midwest United States. The study tracked the sales, profits, space, and promotion dynamics of the entire store: dry... View Details
Burke, Raymond R. "Marsh Supermarkets, Inc. (A): The Marsh Super Study." Harvard Business School Case 594-042, November 1993. (Revised March 1995.)
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
- 18 Oct 2004
- Research & Ideas
The Bias of Wall Street Analysts
when investors will disregard stock research entirely? And if they did, what other forms of analysis would they likely find more reliable? A: This would be a great outcome indeed, but probably for different reasons than intended by the... View Details
- 05 Nov 2001
- Research & Ideas
Venture Capital Goes Boom—or Bust?
financier, a public stock offering, or some other source. But potential investors often greet entrepreneurs' business plans with skepticism, or worse, turn them down entirely. Alternatively, some investors demand a large equity stake in... View Details
Keywords: by Paul A. Gompers & Josh Lerner