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- All HBS Web
(3,941)
- People (1)
- News (584)
- Research (2,750)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,681)
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- 25 Aug 2022
- News
Action Plan: Fired Up
growth at a 26-year-old regional business. Its self-described “Traegerite” customers were intensely loyal to the company’s signature wood pellet–fired grills and smokers. But he didn’t anticipate the challenge of View Details
- 12 Dec 2017
- News
Hal (MBA 1968) and Diane Brierley
embarked on a path that would lead him to become a pioneer in database marketing and customer engagement. While working as a research assistant at HBS after graduation, Brierley agreed to help the headquarters of his undergraduate... View Details
- 01 Jun 2017
- News
Inbox: From Das’s Desk
research has focused on various aspects of customer management in B2B contexts, including customer selection and portfolio management; managing a... View Details
Keywords: Das Narayandas
- 01 Apr 1998
- News
Short Takes
development cycles and can't respond in mid-project to changing customer needs. But there's a solution to this dilemma, according to HBS assistant professor Stefan H. Thomke and Donald G. Reinertsen (MBA '79) of Reinertsen & Associates in... View Details
Keywords: Garry Emmons and Caroline Chauncey
- 01 Jun 2000
- News
Flexibility Is Key to Product Development in Internet Time
When the number of Internet-based businesses took off in the mid-1990s, many long-standing rules for product innovation were blown away. Previous models of development based on a sequential process of planning and execution are not workable in the Internet age, where... View Details
Keywords: Judith A. Ross
- 06 Dec 2021
- News
Leadership in the Digital Age
building a customer-focused organization. “You really have to earn the trust of your customer to collect their data,” Hill explains. “The needs and desires of the customer should be driving why you are... View Details
Keywords: April White
- 04 Oct 2019
- News
Changing of the Guard at Tesco
of amazing retailers with the organization. It’s much broader, about strategy, if you understand the brand, the customer and do you have the interpersonal skills to engage with 450,000 people?” READ MORE View Details
- 01 Oct 1997
- News
Expanded Elective Curriculum Offers Students A Wealth of Choices
Management and Entrepreneurial Finance, continue to broaden their scope and impact on entrepreneurial studies at HBS. The EC also now offers many small, innovative courses such as Professor Elon Kohlberg's Analytical Reasoning, Professor... View Details
- 17 Dec 2015
- News
Conducting Research That Influences Practice
Tami Kim, a doctoral student at HBS, is conducting research into how the restaurant business could benefit from transparency—literally—by making it possible for chefs and diners to see one another. Her findings on employee and customer... View Details
- 24 Aug 2021
- News
Having a Moment
Aisha Chottani (MBA 2015) Aisha Chottani (MBA 2015) As an engagement manager at McKinsey, Aisha Chottani (MBA 2015) often found herself in need of an afternoon energy boost. But caffeinated, sugary drinks left her feeling even more... View Details
- 01 Oct 2001
- News
New Economy Notables: Peter C. Wendell
that, how to share information efficiently within a company, new ways to share information with suppliers and customers — those elements of the new economy are unstoppable. How job has changed in last five years Dramatic growth. Five... View Details
- 01 Oct 1997
- News
Theory & Practice
covers many of the most important issues currently facing business - strategy, innovation, customer focus, global trends, leadership for change, strategic alliances, compensation systems, and community responsibility. Kanter¹s enduring... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
career path to yours? Product Management often relies on leadership via influence, and to be influential you need to be credible. So get your hands dirty. Talk directly to customers to understand their... View Details
- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press) Reichheld and Markey explain how practitioners have built Net... View Details
- 26 Jul 2018
- News
Running the Numbers
software and approach to organization-wide data management and integration. “We help organizations develop a holistic view of their customers and operations by tracking and analyzing data gathered at... View Details
Keywords: Deborah Blagg
- 01 Mar 2018
- News
What I Do: Philippe Hellich (MBA 1996)
Founded in Sweden in 1943, IKEA is the world’s largest furniture retailer, outfitting dorm rooms and designer homes around the globe. A company that engages nearly a billion customers every year and employs over 194,000 workers in 49... View Details
- 01 Dec 2003
- News
Selling Digital Privacy
marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details
- 15 Mar 2024
- News
Hungry for Change
As a management consultant at Kurt Salmon, Kate Flynn (MBA 2012) often worked with clients in the packaged food industry. She saw customers asking for healthier and more sustainable foods, and she herself... View Details
- 10 Oct 2018
- News
Working with a Giver’s Spirit
Manny Ayala (MBA 1992) is managing director of Endeavor Philippines, a branch of the global Endeavor organization, which fights poverty by finding and supporting high-impact entrepreneurs. “Our mission statement is to create an economic... View Details
- 01 Mar 2006
- News
Faculty Books
developing innovative products and services. He discusses the full range of activities required: learning about customer needs; managing experimentation and problem-solving; product-development process... View Details