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All HBS Web
(1,021)
- People (7)
- News (234)
- Research (541)
- Events (2)
- Multimedia (3)
- Faculty Publications (259)
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- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
with his latest brilliant inspiration. For decades, advertising agencies have thrived on, and in some ways fostered, the idea of advertising as a creative black box. “I think the story here is how the View Details
- January 2016 (Revised August 2019)
- Case
From Preparatory Academy to National Flagship: The Evolution of Tsinghua University
By: William C. Kirby and Joycelyn W. Eby
Tsinghua University is one of the most prominent universities in China, and, increasingly, in the world. Its evolution to this position reflects the major developments in Chinese history—outward looking internationalism in the 1920s and 1930s, creative survival in the...
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Keywords:
University Administration;
University Curriculum;
University Faculty;
World-class Universities;
Higher Education;
History;
Governance;
Education Industry;
China;
Beijing
Kirby, William C., and Joycelyn W. Eby. "From Preparatory Academy to National Flagship: The Evolution of Tsinghua University." Harvard Business School Case 316-141, January 2016. (Revised August 2019.)
- March 1998 (Revised July 1998)
- Case
Boston Duck Tours,1996: Has Boston Gone Quackers?
By: Myra M. Hart and Stephanie Dodson
While on vacation in Memphis, former investment manager Andy Wilson discovers a unique "tour bus" that travels over land and through water. He decides to transplant the concept to Boston and to add both historical and theatrical features to the amphibious tour. As he...
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Keywords:
Opportunities;
Creativity;
Entrepreneurship;
Financing and Loans;
Problems and Challenges;
Business Startups;
Tourism Industry;
Tennessee;
Boston
Hart, Myra M., and Stephanie Dodson. "Boston Duck Tours,1996: Has Boston Gone Quackers?" Harvard Business School Case 898-189, March 1998. (Revised July 1998.)
- November 2007 (Revised March 2010)
- Case
Metro-Goldwyn-Mayer (MGM) and Tom Cruise
By: Anita Elberse and Peter Stone
In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom...
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Keywords:
Business Units;
Talent and Talent Management;
Film Entertainment;
Brands and Branding;
Partners and Partnerships;
Value Creation;
Motion Pictures and Video Industry
Elberse, Anita, and Peter Stone. "Metro-Goldwyn-Mayer (MGM) and Tom Cruise." Harvard Business School Case 508-057, November 2007. (Revised March 2010.)
- March 2000
- Case
People's Light and Theatre Company, The
Describes in operational detail the activities involved in creating a collaborative and artistic product. Parallels to companies in dynamic industries emerge from the management philosophies and artistic methods of the case protagonist, Artistic Director Abigail Adams.
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Keywords:
Creativity;
Service Operations;
Business Strategy;
Theater Entertainment;
Fine Arts Industry
Austin, Robert D. "People's Light and Theatre Company, The." Harvard Business School Case 600-055, March 2000.
- 2015
- Case
Advanced Leadership Pathways: Robert Whelan and the Student Loan Crisis (B)
By: Rosabeth M. Kanter, Grace Sza-Hua Chen and Ai-Ling Jamila Malone
Bob Whelan developed an idea with partners that was a seed before his fellowship year and addressed a significant national challenge - college financing - with a creative concept and experience from his years in investment banking. His nonprofit was called 13th Avenue...
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Keywords:
Social Enterprise;
Higher Education;
Financing and Loans;
Borrowing and Debt;
Leading Change;
Education Industry;
Education Industry
Kanter, Rosabeth M., Grace Sza-Hua Chen, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Robert Whelan and the Student Loan Crisis (B)." Harvard Business Publishing Case 316-049, 2015. (Advanced Leadership Pathways.)
- August 2012 (Revised August 2013)
- Background Note
Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging
By: Willy Shih
Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business...
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Keywords:
Technology Transitions;
Competency-destroying;
Digital;
Analog;
Digital Transition;
Modular;
Modularity;
Technological Change;
Radical Innovation;
Incremental Innovation;
Architectural Innovation;
Modular Innovation;
Sustaining Innovation;
Competency-enhancing;
Noise Propagation;
Perfect Copying;
Digital Music;
Digital Media;
Consumer Electronics;
Kodak;
Sony;
Panasonic;
Disruptive Innovation;
Technology Adoption;
Transition;
Change Management;
Consumer Products Industry;
United States
Shih, Willy. "Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging." Harvard Business School Background Note 613-024, August 2012. (Revised August 2013.)
- March 2013
- Case
Grupo ABC and Nizan Guanaes's Path from Brazil to the World
By: Rosabeth Moss Kanter, Gustavo Herrero and Ricardo Reisen De Pinho
Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating...
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Keywords:
Management;
Global Business;
Advertising Agency;
Opportunities;
Globalized Firms and Management;
Advertising;
Global Strategy;
Business Strategy;
Digital Marketing;
Advertising Industry;
Brazil
Kanter, Rosabeth Moss, Gustavo Herrero, and Ricardo Reisen De Pinho. "Grupo ABC and Nizan Guanaes's Path from Brazil to the World." Harvard Business School Case 313-095, March 2013.
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- January 2008
- Article
Putting Leadership Back into Strategy
In recent decades an infusion of economics has lent the study of strategy much needed theory and empirical evidence. Strategy consultants, armed with frameworks and techniques, have stepped forward to help managers analyze their industries and position their companies...
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Keywords:
Leadership;
Growth and Development Strategy;
Managerial Roles;
Mission and Purpose;
Organizational Change and Adaptation;
Creativity;
Competitive Strategy;
Competitive Advantage
Montgomery, Cynthia A. "Putting Leadership Back into Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 54–60.
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus United. In the public eye, the...
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Keywords:
by Martha Lagace
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
forthcoming The Creativity Reader The Art of (Creative) Thought: Graham Wallas on the Creative Process By: Amabile, Teresa M. Abstract—The Creativity Reader is a necessary...
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Keywords:
Dina Gerdeman
- June 2010 (Revised January 2012)
- Case
Blue Man Group: Creativity, Life and Surviving an Economic Meltdown
In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the...
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Keywords:
Arts;
Financial Crisis;
Entrepreneurship;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Personal Development and Career;
Creativity;
Entertainment and Recreation Industry
Chakravorti, Bhaskar, and Shirley M. Spence. "Blue Man Group: Creativity, Life and Surviving an Economic Meltdown." Harvard Business School Case 810-108, June 2010. (Revised January 2012.)
- November 2008
- Case
The Hong Kong & China Gas Company Ltd.: Negotiating Joint Ventures in China
By: James K. Sebenius, Michael Shih-ta Chen and Medha Samant
To deliver 5-6 major new Chinese joint ventures annually, Hong Kong China Gas executives began extracting cross-border negotiating lessons from their 80 existing Chinese JVs. Chairman Alfred Chan and CEO Peter Wong knew that HKGC's growth strategy required significant...
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Keywords:
Joint Ventures;
Cross-Cultural and Cross-Border Issues;
Negotiation Tactics;
Interests;
Cooperation;
Expansion;
Utilities Industry;
Hong Kong
Sebenius, James K., Michael Shih-ta Chen, and Medha Samant. "The Hong Kong & China Gas Company Ltd.: Negotiating Joint Ventures in China." Harvard Business School Case 909-028, November 2008.
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Advertising;
Communication Strategy;
Advertising Campaigns;
Social Media;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- 01 Apr 2008
- First Look
First Look: April 1, 2008
http://www.hbs.edu/research/pdf/08-024.pdf Cases & Course MaterialsThe Center for Creative Leadership Harvard Business School Case 308-013 The Center for Creative Leadership (CCL) was founded in 1970...
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Keywords:
Martha Lagace
- 02 Jan 2024
- Research & Ideas
10 Trends to Watch in 2024
The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to...
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Keywords:
by Rachel Layne
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
explains McFowland. “People in the lower half of that distribution had a much larger productivity bump. But on average, everyone seems to do better.” Surprisingly though, says McFowland, certain solutions using AI yielded a more limited variety of answers, suggesting a...
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- March 2010 (Revised March 2010)
- Case
Looking for Opportunity in Adversity: Iqbal Quadir and Grameenphone (A)
By: Bhaskar Chakravorti and David Lane
Iqbal Quadir, a former New York investment banker, set about to bring universal telecommunications to his native Bangladesh. He was convinced that, GSM, the same advanced wireless technology that penetrated developed countries in Europe was also the right solution for...
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Keywords:
Decisions;
Personal Development and Career;
Entrepreneurship;
Problems and Challenges;
Wireless Technology;
Telecommunications Industry;
Bangladesh
Chakravorti, Bhaskar, and David Lane. "Looking for Opportunity in Adversity: Iqbal Quadir and Grameenphone (A)." Harvard Business School Case 810-075, March 2010. (Revised March 2010.)
- 20 Nov 2014
- Working Paper Summaries
Entrepreneurship and Business Groups: An Evolutionary Perspective on the Growth of the Koç Group in Turkey
Keywords:
by Asli M. Coplan & Geoffrey Jones