Consumer Search - Publications - Faculty & Research

Career Coach

Michelle Antonio

career goals and creating actionable job search strategies. Drawing upon her diverse career paths in MBA recruiting, consulting and marketing, Michelle offers career advice and perspective based on her 15 years of experience as a career... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details

Keywords: by Peter K. Jacobs

28 Jan 2013
Research & Ideas

Helping Yelp Create More Accurate Reviews

Each week, millions of consumers visit crowd-sourced review websites in search of recommendations for everything from taco stands to car dealers. Among the influential leaders in the field is Yelp.com, which... View Details

Keywords: by Kim Girard; Food & Beverage

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

some of those consumer eyeballs. In "Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing," forthcoming in Marketing Science, Teixeira and coauthors Michel Wedel of the University of Maryland and... View Details

Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation

02 Feb 2016
Blog Post

A Summer Internship in General Management

summer at a consumer packaged goods company that makes some of the country’s most well-known brands, I learned how to approach a problem from a marketing perspective. I feel that the additional granularity this gave me is a great... View Details

Keywords: Consumer Products / Retail

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

so that volunteers (often customers, but also others) can easily contribute content (opinions and ratings for Zagat guides), "stuff for sale" (eBay online marketplace), behavioral data (Google's search engine algorithm), and... View Details

Keywords: by Jim Heskett

Fast Answer

FIELD Global Immersion Resources: Taiwan

keyword and geography keywords in search (ex: commodities Taiwan). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers"... View Details

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FIELD Global Immersion Resources: Thailand

restaurants China). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers" section to brows reports on consumer lifestyles, or... View Details

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FIELD Global Immersion Resources: Vietnam

restaurants China). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers" section to brows reports on consumer lifestyles, or... View Details

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FIELD Global Immersion Resources: Finland

keyword and geography keywords in search (ex: restaurants China). Search tips: use concise keywords. Go to "Analysis" section for full industry reports; Go to "Consumers"... View Details

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FIELD Global Immersion Resources: Rwanda

business environment. See EIU's Rwanda dashboard. Search tips: go to Data Tool to download specific indicators of interest, including indicators relating to consumer consumption, income,... View Details

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FIELD Global Immersion Resources: Peru

restaurants china). Search tips: use concise keywords. Go to "Analysis" section for full industry reports. Also helpful: the "Consumer Lifestyles in X" reports ("Consumer Lifestyles in China")... View Details

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FIELD Global Immersion Resources: Kenya

X". Start typing consumer lifestyles and the name of your GEO country (or Mobile and the name of the country) to locate. EMIS Useful for: emerging market info, including company info, news and niche industry reports. ... View Details

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FIELD Global Immersion Resources: Ghana

restaurants china). Search tips: use concise keywords. Go to "Analysis" section for full industry reports. Also helpful: the "Consumer Lifestyles in X" reports ("Consumer Lifestyles in China")... View Details

21 Mar 2019
News

Helping Veterans Build Careers

Goldenberg’s experience. He still recalls lessons from Professor Youngme Moon on discontinuous thinking, from her course on consumer marketing. He also remembers a welcome message from then-Dean Kim B. Clark about being “warmhearted and... View Details

Keywords: Jill Radsken

Career Coach

Jill Huggett

experience enables Jill to fully appreciate the many challenges one faces throughout their career. Jill's coaching style is realistic, practical and applicable. She coaches people to strive for the optimal outcome and persist until desired results are achieved. Jill... View Details

Web

HBS Alumni Research Tips: Finding Market Data & Insights | Baker Library

Help Center HBS Alumni Research Tips: Finding Market Data & Insights How can alumni search for market data, trends, and insights? Statista is a user-friendly aggregator of statistical data from more than 20,000 sources worldwide. Follow... View Details

Web

HBS Alumni Research Tips: Finding Company News & Industry Research | Baker Library

robotics and drones, and security tech. For industry information click on sectors. For trends and insight click on analysis . There are many frameworks for analysis here such as Insights & Trends, Consumer Insights, Thematic Analysis,... View Details

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FIELD Global Immersion Resources: Brazil

Where can I find country, industry and market information and news about Brazil? Industry and market research Passport Click on Search on the upper left side of the main screen to get started. Locate the industry of interest and then... View Details

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FIELD Global Immersion: South Korea

In-depth country information and forecasts covering recent economic and political developments, risk and regulation, and the broad business environment. Search Tip: Go to Data to download specific indicators of... View Details

Publications