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- All HBS Web (584)
- Faculty Publications (125)
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- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
influence strategies that backfire. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55881 in press Journal of the Association for Consumer Research Rituals and Nuptials: The Emotional and Relational Consequences of... View Details
Keywords: Dina Gerdeman
- 18 Oct 2011
- First Look
First Look: October 18
environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two types of customers: waste generators who pay for waste disposal service and... View Details
Keywords: Sean Silverthorne
- 15 Oct 2013
- First Look
First Look: October 15
Returns By: Greenwood, Robin, and Dimitri Vayanos Abstract—We examine empirically how the maturity structure of government debt affects bond yields and excess returns. Our analysis is based on a theoretical model of preferred habitat in... View Details
Keywords: Sean Silverthorne
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
for a broad array of service domains where operations are hidden and levels of consumer trust and engagement are faltering. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Macroeconomic Drivers of Bond and... View Details
Keywords: Dina Gerdeman
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details
Keywords: by Dina Gerdeman
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself... View Details
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
business customers than at end consumers. There are some that consumers are increasingly seeing, like Fair Trade coffee or "sustainably harvested" labels for seafood. In handmade rugs you can find a number of labeling schemes like... View Details
Keywords: by Martha Lagace
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers flirt with a brand other than their typically preferred brand in the same product... View Details
Keywords: Sean Silverthorne
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
each other for decades. I was really rooting for spouses to have an edge!” Computers make good recommendations, but do people want to listen? Businesses are investing heavily in sophisticated computer algorithms that rely on past consumer... View Details
Keywords: by Dina Gerdeman
- 22 Feb 2018
- Book
The New History of American Capitalism
reach other actors in the political economy, including shoppers, businesspeople, financiers, and traders. Thus Liz Cohen, in her Consumer’s Republic, looks at the ways consumers helped construct a new kind of political economy—through... View Details
Keywords: Manufacturing
- 09 Feb 2015
- Research & Ideas
Professional Networking Makes People Feel Dirty
read through a list of consumer products and rate each one on a desirability scale of one to seven. The list included several specific cleansing items (such as Dove shower soap, Crest toothpaste, Windex) as well as neutral items (like... View Details
Keywords: by Carmen Nobel
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
inappropriate ads promoting the brand’s “finger licking good” behavior, many brands quickly turned off existing creative and searched for new brand stories to tell that better reflected the new cultural environment. Consumers largely... View Details
Keywords: by Sean Silverthorne
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
resource capacity that are necessary to fulfill the sales and production needs of the strategic plan. Without this coupling, operational plans either provide too little or too much capacity for the strategic plan. A third challenge is that most management meetings get... View Details
Keywords: by Martha Lagace
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
Harley demographic aging out of the sport the new concepts are a step in the right direction most of all, the product must be right.” Kevin O’Meara agreed, saying that, “the tariffs and the ‘Twitter war’ are masking the true issues (1) Aging View Details
- 18 Jul 2019
- Lessons from the Classroom
The Internet of Things Needs a Business Model. Here It Is
barrel careening over Niagara Falls. It’s not that IoT has flopped; far from it. Everything in our homes seems to be connected. IoT devices enable networks that make possible smart speakers, smart TVs, smart thermostats, and even smart refrigerators that can... View Details
- 23 Jul 2013
- First Look
First Look: July 23
reseller-mode is preferred depends on whether independent suppliers or the intermediary are better suited to optimally tailor marketing activities for each specific product. We show that this tradeoff is shifted towards the reseller-mode... View Details
Keywords: Anna Secino
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
challenging, is achievable. Take HBS colleague Benjamin G. Edelman, an expert in online markets whose research focuses on consumer protection related to online businesses. “My research is made better by choosing questions that are... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
great-grandfather, the business editor and analyst Henry Varnum Poor, to 2 recent volumes, published while he was in his 80s: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries and Shaping... View Details
Keywords: by Sean Silverthorne
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
of their teams ” David Wittenberg would have YouTube look to its users for a solution to the dilemma. As he put it, ‘My preferred solution errs on the side of personal liberty and adds the element of information. I'd institute a rating... View Details
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
for Microsoft. Alas, when it comes to embracing the latest technology, consumer hardware and corporate software are as different as apples and orang well, as different as Apples and corporate software. "Software is the method by... View Details