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All HBS Web
(1,289)
- People (1)
- News (336)
- Research (342)
- Events (1)
- Multimedia (10)
- Faculty Publications (84)
- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online...
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- Web
HBS Global Networking Night - Alumni
frequently – check back if you don’t see the club you’re looking for, or check the clubs listing to reach out directly to a local club with questions. Asia Pacific HBS Association of Hong Kong Hong Kong,...
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- December 2016
- Article
Deal Process Design in Management Buyouts
Management buyouts (MBOs) are an economically and legally significant class of transaction: not only do they account for more than $10 billion in deal volume per year, on average, but they also play an important role in defining the relationship between inside and...
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Subramanian, Guhan. "Deal Process Design in Management Buyouts." Harvard Law Review 130, no. 2 (December 2016): 590–658.
- Web
Curriculum - MBA
Prospective applicants should check prerequisites on the Harvard Course Catalog to ensure that they have adequate preparation. These are representative sets of graduate-level technical courses in specific depth areas. Specific course...
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- 03 Jul 2012
- First Look
First Look: July 3
PublicationsTalk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations Authors:Boris Groysberg and Michael Slind Publication:Harvard Business Review Press, 2012 Abstract How can leaders make their big or growing companies feel small again? How can...
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Sean Silverthorne
- 17 Aug 2023
- Research & Ideas
‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto
checking accounts. Moreover, these investors are drawn by the lure of potentially higher returns in a “lottery-style payoff” than investors expect with traditional investments. Plus, the COVID-19 stimulus money led new investors to...
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by Ben Rand
- 14 Nov 2023
- What Do You Think?
Do We Underestimate the Importance of Generosity in Leadership?
of power. Happiness is rarely on the list, and the generosity that leads to happiness, if mentioned at all, carries with it a suspicion that a leader could be “giving away the store.” Check out the available literature on generosity, and...
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by James Heskett
- Article
Psychological Safety and Near Miss Events in Radiation Oncology
By: Palak Kundu, Olivia Jung, Kathy Rose, Chonlawan Khaothiemsang, Nzhde Agazaryan, Amy C. Edmondson, Michael L. Steinberg and Ann C. Raldow
Background: Near miss events, defined as harm averted due to chance, are learning opportunities in radiation oncology. Psychological safety is a feature of a learning environment characterized by interpersonal risk taking. We examine the effects of near miss type and...
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Kundu, Palak, Olivia Jung, Kathy Rose, Chonlawan Khaothiemsang, Nzhde Agazaryan, Amy C. Edmondson, Michael L. Steinberg, and Ann C. Raldow. "Psychological Safety and Near Miss Events in Radiation Oncology." Journal of Clinical Oncology 37, no. 27 suppl. (September 20, 2019): 231.
- Web
Help - Alumni
alumni records, 617.384.5977, and select option 1. Is there an easier way to check my HBS email on my phone? If you typically check your HBS email on the web using https://o365.hbs.edu and you do not have...
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- Web
FAQs - Alumni
caregivers are not Harvard employees, and we cannot provide any guarantees. Families are strongly encouraged to run checks to make the best hiring decisions. To secure, vet, and arrange childcare, it is recommended that the process begin...
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- Web
Ways to Give Today - Alumni
Services 617.495.1750 Send a Check Make your check payable to Harvard Business School. Mail check to: Harvard Business School P.O. Box 412275 Boston, MA 02241-2275 If using...
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- 26 Feb 2013
- First Look
First Look: Feb. 26
multivariate time series model to investigate the interaction between paid search and display ads and calibrated the model using data from a large commercial bank that uses online ads to acquire new checking account customers. We find...
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Sean Silverthorne
- 17 Jan 2024
- Research & Ideas
Are Companies Getting Away with 'Cheap Talk' on Climate Goals?
Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas...
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by Tim Gray
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point...
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by Manda Mahoney
- Web
Course Planning Resources - MBA
which will provide a sense of typical Spring course offerings. Spring 2025 offerings may differ from what is seen on this list. Please check back at the end of the Fall 2024 term for a list of Spring 2025 course offerings. Spring 2024...
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- 28 May 2024
- In Practice
Job Search Advice for a Tough Market: Think Broadly and Stay Flexible
ground running. Letian (LT) Zhang is an Assistant Professor of Business Administration in the Organizational Behavior Unit at HBS. You Might Also Like: The Middle Manager of the Future: More Coaching, Less Commanding Checking Your Ethics:...
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by Rachel Layne
- 23 Jul 2001
- Research & Ideas
Sam Walton: Great From the Start
"Of course, what really drove Sam was that competition across the street—John Dunham over at the Sterling Store. Sam was always over there checking on John. Always. Looking at his prices, looking at his displays, looking at what was...
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- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
history checks until later in the application process, allowing candidates to be evaluated based on their skills, at least at first. Still, more than 95 percent of employers require applicants to undergo background View Details
- Web
Podcast - Business & Environment
interviews with HBS alumni where they share lessons learned and their life experiences. We thought this episode of Skydeck would be particularly interesting to you because it focuses on carbon capture technology. This is one of three Skydeck episodes on this topic. And...
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- Fast Answer
Stock prices: current & historical
as ‘Add an Event Marker’. To download the data, click on the fifth icon from the right and select ‘Export to Excel’. For a multimedia learning module on LSEG Workspace check out our View Details