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All HBS Web
(985)
- People (1)
- News (351)
- Research (465)
- Multimedia (8)
- Faculty Publications (209)
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- 12 Apr 2022
- Research & Ideas
Swiping Right: How Data Helped This Online Dating Site Make More Matches
The modern world is fueled by matchmaking. Going out on the town? Uber pairs you with a driver you can choose based on ratings, proximity, and even car model. Craving a vacation? Simply filter getaways based on locale and price through...
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by Kara Baskin
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping experience imaginable. So it may be...
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- 27 Jul 2020
- Book
Reflection: The Pause That Brings Peace and Productivity
first of the three fundamental approaches to reflection has traditionally been called contemplation, or downshifting from time to time. At work, many people tend to focus on output, and their minds act like race car engines, firing on all...
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by Dina Gerdeman
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
With very clean emissions, 60 and 70 MPG fuel consumption, and lots of power, diesel compacts would provide stiff competition to hybrids. But GM has just lost its ability to develop small cars with the sale of its Opel subsidiary to...
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- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones...
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- 02 Mar 2009
- Research & Ideas
When Goal Setting Goes Bad
Presented with a goal to build a car "under 2,000 pounds and under $2,000" by 1970, employees overlooked safety testing and designed a car where the gas tank was vulnerable to explosion from rear-end...
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by Sean Silverthorne
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
of their biggest insights was how difficult it was to reach up across their bodies to reach the seatbelt," says Norton. "Until you are actually in the car in that situation, it would never occur to you." By donning the suits, designers...
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by Michael Blanding
- 30 May 2005
- Research & Ideas
Six Steps for Making Your Threat Credible
suggest that you wouldn't swerve even to save your life. Once the game begins, however, your threat simply may not be credible. Now consider this strategy: Once the cars are headed directly toward each other, you unscrew your steering...
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by Deepak Malhotra
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
calculation this way: "The potential costs to me for speaking out seem reasonably certain and somewhat immediate; the potential benefit to me for speaking out seems rather uncertain and definitely long-range." In the corporate world, Detroit's V-8 View Details
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by Garry Emmons
- 29 Jan 2024
- Research & Ideas
Do Disasters Rally Support for Climate Action? It's Complicated.
Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical...
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by Rachel Layne
- 29 Sep 2022
- Op-Ed
Inclusive Leadership Advice: Get Comfortable With the Uncomfortable
performing without preparation or a script—responding to others in the moment, listening to your inner voice, and bursting out with whatever comes to mind. In my book Rebel Talent, I noted that improvisation is like steering a car by...
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by Francesca Gino
- 25 Oct 2010
- HBS Case
Tesco’s Stumble into the US Market
California families. The result was perhaps a bias toward gaining evidence in support of a predetermined strategy. California is a car culture. Most households undertake a weekly shopping expedition, supplemented with stock-up purchases...
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- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
and children by not only providing medical care, but also working to rehabilitate people’s homes and provide vocational training for parents. She initially shied away from seeking help from the rich and powerful—people she saw as greedy and corrupt, who drove expensive...
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by Jay Fitzgerald
- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
to government estimates. And, in 2020, 3,142 people were killed in car crashes involving distracted drivers. With automation gaining more momentum, Sadun hopes car designers will double down on safety...
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by Jay Fitzgerald
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
are especially suitable for bundling. It also helps if the bundled products work well together, he says. For example, luxury cars such as BMW are often coupled with packages of options that work well together, essentially a mixed bundle....
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by Dina Gerdeman
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
zero. Consumer confidence has plummeted with the value of 401(k) plans and retirement nest eggs. Retail sales fell 1.2 percent in September, double the expected decline. Car sales are at a fifteen-year low. And credit card defaults look...
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by John Quelch
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
accustomed to our favorite celebrities peddling everything from cars to life insurance, but influencers occupy a different space in public perception, as seekers and discoverers. “When influencers promote a brand, they’re also introducing...
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- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
The job's dull and the car is more safe than sporty, but at least you can get a little wild at lunch with a Mango Madness. Given the difference between the two brand identities, it's no surprise that they didn't both thrive under the same...
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- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
lot of companies spend a lot of resources playing defense. We want to play offense, we want to innovate, pilot, template it, build for scale, and go," said Mark Norman (HBS MBA 1994), president and COO of Zipcar, the time-sharing car...
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- 12 Aug 2019
- Research & Ideas
How Scale Changes a Manager's Responsibilities
making all decisions solo), and still needs some oversight. More than 100 employees: Capable of borrowing the car for a weekend road trip with friends. Hand over the keys! If your leaders feel that you won’t give them the keys, that you...
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by Julia Austin