Publications

February 2005 (Revised June 2007)
Case

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

By: V. Kasturi Rangan and Rohithari Rajan

With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details

Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Consumer Products Industry; India

Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details

Keywords: beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products

Web

Named Fellowship Funds - Alumni

of the King Faisal Foundation. Al-Faisal earned a BSc in industrial management from the King Fahd University of Petroleum and Minerals. Omar K. Alghanim (MBA 2002) Fellowship The Omar K. Alghanim Fellowship... View Details

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

If women wanted to shake up their makeup regimen 10 years ago, Sephora was the place to go. Beauty product junkies loved Sephora’s candy store-like display of sample-size face creams, glittery lip glosses, View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics; Beauty & Cosmetics

January 1981
Case

Mary Kay Cosmetics, Inc.

By: John P. Kotter

Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman. View Details

Keywords: Management Teams; Business Strategy; Organizations; Beauty and Cosmetics Industry

January 2009
Article

From Regional Star to Global Leader

By: Nitin Nohria

Yang Jianguo was recently promoted from country manager for China to global head of product development at a staid French perfume maker. He was chosen for his technical smarts and his knowledge of emerging markets—a critical avenue for growth, given that sales in the... View Details

Keywords: Communication Strategy; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Leadership Development; Management Teams; Emerging Markets; Product Development; Beauty and Cosmetics Industry; China; Paris

Find at Harvard

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn View Details

Keywords: by Sean Silverthorne; Retail

Web

Business History - Faculty & Research

behavior needs to become the norm once again. Keywords: Business History ; Corporate Social Responsibility and Impact ; Beauty and Cosmetics... View Details

November 1991 (Revised July 1995)
Case

Body Shop International

By: Christopher A. Bartlett

Describes the start-up and rapid growth of a company whose founder holds strong, non-traditional beliefs about the role of the corporation and its responsibility to society. After profiling Anita Roddick as a person, the case describes the anti-mainstream approach she... View Details

Keywords: Business Startups; Business Growth and Maturation; Leadership Style; Management Succession; Management Teams; Corporate Social Responsibility and Impact; Values and Beliefs; Global Strategy; Beauty and Cosmetics Industry

Web

Negotiation, Organizations & Markets - Faculty & Research

more inclusive. How could she get the balance between past, present, and future right? September 2024 Case Not Everyone’s Cup of Coffee: Organizing the Café Industry By: Jillian Jordan View Details

Web

Video Clips - Creating Emerging Markets

to their decision in the 1990s to target the French wine industry and establish Argentine wine as amongst the best in the world. Duration: 01:50 Dr. Nalli Kuppuswami Chetti Dr. Nalli Kuppuswami Chetti... View Details

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

desired outcome.” Deep dive into YouTube The influencer marketing machine is huge and growing. The industry was reportedly valued at $6 billion in 2020 and is projected to... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

16 Aug 2011
Working Paper Summaries

Managing Political Risk in Global Business: Beiersdorf 1914-1990

Keywords: by Geoffrey Jones & Christina Lubinski; Beauty & Cosmetics

17 Mar 2008
Research & Ideas

The Lessons of Business History: A Handbook

history questions concerning the growth of large firms and the reasons why particular firms became global leaders, but I also venture beyond the traditional comfort zone for a business historian by delving into social View Details

Keywords: by Sean Silverthorne

2023
Book

Deeply Responsible Business.: A Global History of Values-Driven Leadership

By: Geoffrey Jones

Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details

Web

Employee Welfare – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

reformers, journalists, and photographers brought to national attention poor working conditions experienced by industrial workers. In the ensuing economic climate of the late 1920s View Details

01 Mar 2024
News

In Harmony

the days before institutionalized tutoring schools, he explains—today a $20 billion industry in Korea. “My father had a strict military background and told me to learn English by reading books,” he recalls.... View Details

Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea

August 2020 (Revised September 2020)
Case

Facelift at Olay (A)

By: Sunil Gupta, Rajiv Lal and Olivia Hull

By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details

Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio