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Show Results For
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All HBS Web
(1,499)
- People (1)
- News (448)
- Research (644)
- Events (8)
- Multimedia (48)
- Faculty Publications (385)
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
when they have to recreate themselves as generalists. In this new generalist role, they end up knowing less and less about more and more. This is an extremely difficult and potentially very risky transition, and it can easily derail a very successful career. GMP is...
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Keywords:
by Martha Lagace
- August 2014 (Revised March 2015)
- Case
Pivots and Incentives at LevelUp
By: Benjamin Edelman and Karen Webster
LevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to...
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Keywords:
Mobile Payments;
Smartphone;
Credit Cards;
Interchange Fee;
Mobile Marketing;
Product Positioning;
Competitive Strategy;
Mobile Technology;
Technology Networks;
Food and Beverage Industry;
Banking Industry;
United States
Edelman, Benjamin, and Karen Webster. "Pivots and Incentives at LevelUp." Harvard Business School Case 915-001, August 2014. (Revised March 2015.) (request courtesy copy.)
- March 1992
- Case
Applied Materials
Describes three subsequent generations of product development effort at an equipment firm supplying the semiconductor industry. The firm is partway into the third generation development and must decide whether and how to accelerate product development to respond to...
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Keywords:
Product Development;
Competitive Strategy;
Decision Making;
Industry Structures;
Industrial Products Industry;
Semiconductor Industry
Wheelwright, Steven C. "Applied Materials." Harvard Business School Case 692-078, March 1992.
- Article
Sales Methodologies and Selling
Sales methodologies play an important role. A common approach in a sales force allows for consistency, dissemination of best practices, acceleration of learning, and it helps the firm to scale because management then has common metrics to monitor and evaluate. However,...
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Cespedes, Frank V. "Sales Methodologies and Selling." Top Sales Magazine (November 2019), 26–27.
Flipkart: Transitioning to a Marketplace Model
Founded in 2007 as an online book retailer, Flipkart rapidly became the largest e-commerce player in India, valued at almost $15 billion. However, it faced intense competition from other e-commerce players like Amazon and Snapdeal. Over the years Flipkart was slowly...
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- September 2016 (Revised November 2017)
- Case
Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'
By: Robert J. Dolan
“A Warby Parker of mattresses? Somebody is going to do it. Why not us?”
This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator...
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Keywords:
Mattress;
Sleep;
Marketing;
Business Model;
Marketing Channels;
Adoption;
Sales;
Consumer Products Industry
Dolan, Robert J. "Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'." Harvard Business School Case 517-042, September 2016. (Revised November 2017.)
- Awards
Financial Times Responsible Business Education Award
Winner of the 2023 Financial Times’ Responsible Business Education Award for “The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging” (Michigan Ross School of Business Case #9-550-406, WDI, 2020) with Alexandra Carr, Zhili Chen, Austin...
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- 02 Oct 2015
- News
The Harvard Contest That’s Trying to Improve Health Care Delivery
- TeachingInterests
Strategy - Building and Sustaining Competitive Advantage
By: Jan W. Rivkin
With the accelerating pace of competition, cutting-edge companies are defined by innovative strategies. In this Executive Education program, we explore how to develop groundbreaking stratgies and action plans for execution, forecast industry evolution, and analyze...
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Ethan C. Rouen
Ethan Rouen is an associate professor of business administration in the Accounting and Management Unit at Harvard Business School, where he teaches the elective course Reimagining Capitalism. From 2020 to 2022, he served as the faculty co-chair of the
- 01 Jan 2020
- News
Changes in Quality of Care after Hospital Mergers and Acquisitions
- 21 Jun 2018
- Video
KPMA HBX Live: Cracking the Data Aggregation Problem - Paul Giusti
- 15 Jul 2020
- Video
The HBS Health Minute: Translating Science into Therapeutics
- January 2013 (Revised March 2017)
- Case
CloudFlare, Inc.: Running Hot?
By: Thomas R. Eisenmann and Alex Godden
In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations over the prior three months. Was this natural attrition for a high-tech venture...
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Keywords:
Management Practices and Processes;
Employee Relationship Management;
Organizational Structure;
Organizational Culture;
Organizational Change and Adaptation;
Growth Management;
Internet and the Web;
Entrepreneurship;
Resignation and Termination;
Business Startups;
Information Technology Industry;
Web Services Industry;
California
Eisenmann, Thomas R., and Alex Godden. "CloudFlare, Inc.: Running Hot?" Harvard Business School Case 813-145, January 2013. (Revised March 2017.)
- 01 Oct 2018
- Working Paper Summaries
Negative Shocks and Innovation: Evidence from Medical Device Recalls
- 13 Aug 2010
- News
To Hell with the Herd
- March 2011 (Revised April 2018)
- Case
1366 Technologies: Scaling the Venture
By: Joseph B. Lassiter III, Ramana Nanda, David Kiron and Evan Richardson
For some time, 1366's co-founders, Frank van Mierlo and Ely Sachs, had faced a choice, which was now made all the more stark: 1366 could expand to produce silicon wafers itself, raising the required capital from "friendly" investors and building shipment volume slowly,...
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Keywords:
Information Technology;
Innovation Strategy;
Corporate Strategy;
Intellectual Property;
Management Teams;
Renewable Energy;
Financial Strategy;
Growth and Development Strategy;
Corporate Finance;
Energy Industry;
Technology Industry;
United States
Lassiter, Joseph B., III, Ramana Nanda, David Kiron, and Evan Richardson. "1366 Technologies: Scaling the Venture." Harvard Business School Case 811-076, March 2011. (Revised April 2018.)
- 21 Sep 2018
- News