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Show Results For
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All HBS Web
(2,911)
- People (4)
- News (662)
- Research (1,682)
- Events (21)
- Multimedia (30)
- Faculty Publications (974)
- 01 Apr 1997
- News
Facing the Music
campaign managers generally choose one of two strategies. One is to prod radio stations to run a hit single from an album as many times a day as possible - what's known as creating "push" in the marketplace. The other is to drum up fan interest in the album by first...
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Marguerite Rigoglioso
- 04 Apr 2000
- Research & Ideas
The Right Way to Restructure Conglomerates in Emerging Markets
More fundamentally, though, breaking up these mammoth organizations could reduce their gross inefficiencies and promote greater entrepreneurship. Implicitly or explicitly, then, the Western financial community is encouraging business...
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by Tarun Khanna & Krishna Palepu
- 01 Jun 1999
- News
Joel Bines
training in account management, Bines was picked for the vacant position. He lost no time demonstrating his abilities and was soon hired by Mont Blanc as promotions manager. When Mont Blanc's president left to take over the struggling...
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Eileen K. McCluskey
- Student-Profile
Alexandra C. Feldberg
across groups in organizations? How does access to knowledge affect the inclusion of subgroups in organizational processes? In what ways does knowledge transfer impact the success of programs intended to promote equity in organizations?...
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- 01 Apr 2000
- News
Time to Vote in University Elections
Networks and the Disney Channel. Los Angeles, CA. Candidates for HAA Director The purpose of the Harvard Alumni Association is to promote the welfare of Harvard University and to establish a mutually beneficial relationship between...
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- 01 Apr 2001
- News
Rewriting the Script: Social Enterprise Start-ups Expand Business Plan Contest's Parameters
Stone (MBA 1997), now president of Montage. “It was an issue that touched us all personally, so we decided to start a com-pany that would promote more positive portrayals of women and minorities and provide more employment opportunities...
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- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
Editor's Note: Rapid urbanization and resource scarcity pose problems—and opportunities—for businesses and governments all over the world. But who can best lead the building and developing of these municipalities? One model: promotion and...
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- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
than a year's work by a division manager and his team. They had developed advertising, prepared promotional materials, crafted a sales and distribution plan, and assigned responsibilities for different parts of the plan. All that was...
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- 01 Dec 2008
- News
Lesson from the Fall
competitors often lead to overcompensation and lull executives into a false sense of superiority. Pay-for-performance systems that ignore rigorously applied subjective judgments often promote gaming behavior and otherwise provide...
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- 01 Sep 2004
- News
One-on-One with Robert McNamara
kid” at Ford Motor Company, McNamara climbed the corporate ladder and, after fourteen years, was named president (the first from outside the Ford family) in November 1960. Bucking sacrosanct industry notions, he promoted vehicle safety...
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Garry Emmons
- 17 Nov 2015
- First Look
November 17, 2015
case: https://cb.hbsp.harvard.edu/cbmp/product/615044-PDF-ENG Harvard Business School Case 416-018 Macy's: Evolution in the Sunshine State In 2009, Lee O'Rourke was promoted to district vice president in charge of Macy's newly created...
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Sean Silverthorne
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
unrestricted funds. Improved visitor services. Renovation of the David Rubenstein Atrium/Visitor Services became the central launch point for all information about the center and its 10 organizations. It now houses a 42-foot-wide media wall View Details
- 06 Oct 2003
- Research & Ideas
The Growth of the Social Enterprise
governed and operated, which promotes local responsiveness, empowers entrepreneurial managers, and appeals to many nonprofit leaders. Additionally, as our survey data supported, affiliate organizations do often grow more quickly than...
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by Carla Tishler
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
coffee shop in Los Angeles in 2014 called Dumb Starbucks. Write Deighton and Kornfeld: "The stunt's function as promotion for the show was eventually deduced by journalists and the public. The delayed reveal was an element of play." A...
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- 10 Sep 2013
- First Look
First Look: September 10
ethically by cheating less. We further found that priming time reduces cheating by making people reflect on who they are. Implications for the use of time versus money primes in discouraging or promoting dishonesty are discussed. ...
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Sean Silverthorne
- 01 Jun 2023
- News
The Exchange: The Tech Leader’s Tightrope
Image by John Ritter Image by John Ritter In the wake of the Snowden leaks in 2015, the New York Times dropped the bombshell news that one company had played a unique role in enabling the National Security Agency’s domestic spy program. The report, “AT&T Helped US Spy...
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- Web
Brand Name Management - The Art of American Advertising
helped to establish a graphic association with goods. Symbols, such as a sword or an angel, were designed to promote a sense of assurance regarding the quality of a product. Trademarks became valuable legal properties, and the number of...
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- 06 Dec 2021
- News
Digitalization: The Key to the Future of HBS
improve the hiring and promotion of Black Americans? What role can alumni play to help the School achieve its goal? In developing the task force report, we’ve drawn on the insights and experiences of alumni and will continue to connect...
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April White
- 15 Jun 2021
- News
Case Study: Inside Story
cheapest and most effective form of marketing, but it’s also the best signal that you actually have a good product that people want. Don’t know what your net promoter score is yet? I promise you it’s high if your customers are finding you...
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- 01 Dec 2009
- News
Robert Goodwin
proper nutrition. The project in India is Nanhi Kali, an organization dedicated to keeping underprivileged girls in school by providing academic and direct material support. Our Honduras project is focused on Central American Medical Outreach, which strengthens...
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