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Show Results For
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All HBS Web
(6,834)
- People (25)
- News (1,971)
- Research (2,503)
- Events (33)
- Multimedia (152)
- Faculty Publications (1,335)
- Career Coach
Ben Schlatka
Ben (HBS '05) has deep experience in technology driven organizations - including fund raising and venture formation, product marketing, product management, business development and managing technical professionals in large public and...
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- Web
3 Benefits of the Case Method - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
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- 01 Sep 2023
- News
Alumni and Faculty Books
Faculty Books Build the Life You Want: The Art and Science of Getting Happier By Arthur C. Brooks, Professor of Business Practice at Harvard View Details
- Profile
Adriann Dolphin
Why did you choose this path at this point in time?business overview that I lacked in my IT work. Sitting in on an HBS case class in 2019 showed me HBS...
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- 18 Sep 2013
- Research & Ideas
Unspoken Cues: Encouraging Morals Without Mandates
The belief that business life entails personal choices is a "vocal" element in the School's context. Q: Can morals be manufactured, as the title of the book suggests? A: The term...
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- 29 Sep 2016
- News
On Pointe with Leslie John
- Web
African American Student Union Spotlight on Joint Degrees - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
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- 01 Dec 2023
- News
Happier-ness at Work
Professor Arthur Brooks and Oprah Winfrey get the good news/bad news out of the way on page 5 of their new book, Build the Life You Want: The Art and Science of Getting Happier. “If the secret to total...
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- 23 Mar 2023
- Research & Ideas
As Climate Fears Mount, More Investors Turn to 'ESG' Funds Despite Few Rules
Investor interest in social responsibility has skyrocketed in the past three years, even as US regulations to hold companies accountable remain in flux and the environmental, social, and governance (ESG) label itself draws backlash. Investors are willing to pay a...
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- Web
What is an HBS Section? - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
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- 01 Feb 2016
- Blog Post
What is the HBS Latin America Club?
year and strengthen the Latin American community at HBS. The HBS LatAm Club brings together HBS students and partners that share an interest and passion for Latin America. The club aims to strengthen ties among the community, promote Latin America on campus and foster...
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- Web
College Students, Take a Sneak Peek at the HBS MBA - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
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- 17 Jan 2018
- Research & Ideas
If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer
kutaytanir It’s no surprise that business executives make more money than lower-level employees. But when that pay disparity between a CEO and the average worker is perceived as unfair, the result may be more than unhappy workers: A...
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by Dina Gerdeman
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 09 Aug 2023
HBS Information Session in Brasilia
Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event...
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- 13 Apr 2020
- News
Reimagining Capitalism (with Rebecca Henderson)
- 13 Jul 2021
- Research & Ideas
Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets
Negativity spreads faster than positivity online, and news organizations at both ends of the political spectrum are leveraging this tendency on Twitter, according to a new study. To test whether the broadcast news adage, “If it bleeds, it leads,” persists in the social...
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- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
2018 Redwood City, Stanford Business Books The Gift of Global Talent: How Migration Shapes Business, Economy & Society By: Kerr, William R. Abstract—The global race for talent is on, with countries and View Details
Keywords:
Dina Gerdeman