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Show Results For
-
All HBS Web
(6,397)
- People (36)
- News (2,328)
- Research (2,845)
- Events (15)
- Multimedia (63)
- Faculty Publications (1,274)
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University...
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by Avery Forman
- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
leader. “Nelson Mandela is perhaps the world's greatest living leader.” Like Martin Luther King Jr., Mandela wanted people to be judged by the "content of their character rather than the color of their...
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by Mitch Maidique
- 04 Jan 2022
- Research & Ideas
Scrap the Big New Year's Resolutions. Make 6 Simple Changes Instead.
adaptable, consider resolving to answer these questions for yourself: Why were you born? (mission) What kind of future do you want to create? (vision) What do you hold dear? (values) 3. Retrain your brain to consider “both/and” There’s a...
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by Kristen Senz
- 24 Sep 2019
- Blog Post
Launching a Career in Clean Energy
scale. We’re bootstrapping and taking our time. What were some of the most helpful career resources you tapped into while you were an MBA? The best thing I did was be the career rep for my section—in other...
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- February 2002 (Revised October 2005)
- Case
BMWFilms
By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all...
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Keywords:
Consumer Behavior;
Internet and the Web;
Marketing Strategy;
Film Entertainment;
Innovation and Invention;
Auto Industry;
North and Central America
Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
- 25 Jan 2016
- Blog Post
3 Tips on Coming to HBS with a Partner
the time from Day 1. Your partner will join you for a lot of the adventure, but they also will likely have a life outside of it. Take time to do things with their friends or...
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- 12 May 2020
- Research & Ideas
It’s Time To Relaunch Your Remote Team
people have been working from home for a few weeks, leaders need to hold a “working from home” relaunch to help their teams learn to reorient based on the new realities. While team launches set the course of a group at the moment it comes...
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by Tsedal Neeley
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from...
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Keywords:
User-generated Content;
Crowdsourcing;
Design Economics;
Internet and the Web;
Marketing;
Economics;
Media;
Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- Web
Resources - Christensen Center for Teaching & Learning
University of Virginia Professional Organizations POD Network Professional and Organizational Development Network in Higher Education The Carnegie Foundation for the Advancement of Teaching Independent...
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- 01 Dec 2023
- News
Case Study: Staking a Claim
continued focus on organic content. Particularly in a world where AI is driving e ciencies, this marketing can in fact drive great brand value, as Terry theorizes, at lower cost than has ever been possible in the internet marketing era....
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- 02 Aug 2007
- What Do You Think?
How Will Millennials Manage?
otherwise known as "millennials," those born beginning in the late 1970s. Here's what they tell me: They are generally bright, cheery, seemingly well-adjusted, and cooperative. They'll pull an "all-nighter" for a good reason, but they won't let that...
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by Jim Heskett
- 25 Apr 2007
- Research & Ideas
Feeling Stuck? Getting Past Impasse
challenge is going to be and I can't get motivated about it." Q: Are there particular experiences that lead to an impasse? A: No. Our lives are unique. We all experience impasse, and we will experience impasse many times in our lives. Why? One View Details
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by Martha Lagace
- 17 Sep 2018
- Research & Ideas
Welcome to Retirement. Who Am I Now?
FatCamera In an interview with Harvard Business School Professor Teresa Amabile for a study on retirement, one man on the cusp of exiting his career spoke openly about how the transition was making him question his identity. “After I...
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- Profile
Merve Ciplak
As a management consultant with Bain & Co. in Istanbul, Merve Ciplak had “almost complete freedom” to work for up to six months, without penalty, in any industry of her choice on an ‘externship’ from the firm. Merve applied the...
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- 14 Apr 2022
- Op-Ed
Let’s Move Forward from COVID—Without Forgetting What We’ve Learned
quickly allows employees to assess their options and find new opportunities within the industry, pivoting to another sector or starting an entrepreneurial venture to find more meaningful work. Two things companies should be doing now:...
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by Hise O. Gibson and MaShon Wilson
- Profile
Chris Aguemon
Coming to HBS is like Waking up one day and realizing you’re a wizard like the case with Harry Potter. The opportunities are endless, the realities of what you can accomplish limitless, and the resources around you to do so are abundant....
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- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse and Sunil Gupta
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test...
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Keywords:
Advertising;
Business Model;
Television Entertainment;
Distribution Channels;
Service Operations;
Internet and the Web;
Media and Broadcasting Industry;
Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)
- 26 May 2022
- HBS Case
Apple vs. Feds: Is iPhone Privacy a Basic Human Right?
Apple debuted new privacy measures that blocked law enforcement from accessing its customers’ data. “There is an opportunity to do work that is infused with moral purpose.” He said shareholders who were only looking for a return on investment “should get out View Details
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by Avery Forman
- 08 Mar 2022
- Blog Post
Recalling My First Cold Call: A Conversation with Second-Year Students
are in a leadership role, or any role where your input is required, you will be asked things that you might not be prepared for. Once you have the skill of gracefully and factually answering unexpected...
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