Publications

Find at Harvard

December 2010 (Revised May 2011)
Case

Cola Wars Continue: Coke and Pepsi in 2010

By: David B. Yoffie and Renee Kim

Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of... View Details

Keywords: Profit; Growth and Development Strategy; Industry Structures; Competitive Strategy; Food and Beverage Industry; United States

March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

August 2013 (Revised November 2015)
Case

Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

By: Luis M. Viceira and Emily A. Chien

In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details

Keywords: Risk Management; Asset Management; Insurance; Retirement; Financial Services Industry; Insurance Industry

31 Aug 2013
News

Long CVS receipts spark social media sensation

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55030 Governance Through Shame and Aspiration: Index Creation and Corporate Behavior By: Chattopadhyay, Akash, Matthew D. Shaffer, and Charles C.Y. Wang Abstract—After decades of both... View Details

Keywords: Dina Gerdeman

21 Dec 2022
Blog Post

Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy

Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata EnergyLike many of our Climate Story subjects, Claire Broido Johnson (MBA 2002) first... View Details

March 2023
Case

Best Buy: Renew Blue (A)

By: Sunil Gupta, Dave Habeeb and Amram Migdal

Preabstract: The A Video Case should be assigned to students in advance of class. The B case is intended to be used in class by educators and the C case can be assigned to students during or after class. The product is designed as a low-prep case for students, with... View Details

Keywords: Job Offer; Retail Industry

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, View Details

Keywords: by Julia Hanna; Publishing; Advertising

31 Aug 2020
Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

Nina Mullen and Hilary Quartner are both from the HBS MBA Class of 2017. Nina has deep strategy and consumer products experience, notably at Bain & Company and Harry’s (where she focused on launching... View Details

May 2005 (Revised January 2006)
Case

Ticonderoga: Inverse Floating Rate Bond

Presents a simple interest hedging exercise. A hedge fund is considering an investment in a structured fixed--income product: an inverse floating-rate bond, or inverse floater, designed by a U.S. investment bank. The hedge fund's normal policy is to hedge interest rate... View Details

Keywords: Risk and Uncertainty; Credit Derivatives and Swaps; Bonds; Investment Funds; Interest Rates

07 May 2020
News

The One Good Thing Caused by COVID-19: Innovation

01 Dec 2015
First Look

December 1, 2015

within the firm. The inventor team composition has important consequences for how the new knowledge is exploited within and outside of the firm. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50098 2015 The Cambridge... View Details

Keywords: Sean Silverthorne

Ana Antolin

Ana Antolin is a doctoral candidate in the Strategy unit at Harvard Business School. She received her B.S. in Quantitative Economics and International Relations from Tufts University. Prior to joining Harvard, she worked as a full-time research assistant in... View Details

2019
Working Paper

Status Pivoting: Coping with Status Threats through Motivated Trade-off Beliefs and Consumption across Domains

By: Dafna Goor, Anat Keinan and Nailya Ordabayeva

Prior research established that status threat leads consumers to display status-related products such as luxury brands. While compensatory consumption in the domain of the status threat (e.g., products associated with financial and professional success) is the most... View Details

Keywords: Status and Position; Luxury; Consumer Behavior

02 Jul 2020
Working Paper Summaries

Inflation with COVID Consumption Baskets

Keywords: by Alberto Cavallo

30 Sep 2019
Blog Post

The Health Care Initiative at HBS

a group of students who lobbied the Dean to include more health care courses and programs in the curriculum. It is incredible how much it has evolved since that day. It often surprises people to hear how broad and deep the View Details

Web

African American Student Union Spotlight on Social Enterprise - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

Article

Two-Sided Platforms: Product Variety and Pricing Structures

By: Andrei Hagiu

This paper provides a new modeling framework to analyze two-sided platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition.... View Details

Keywords: Pricing Structure; Indirect Network Effects; Product Variety; Price; Network Effects; Two-Sided Platforms; Product; Renting or Rental; Competition