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All HBS Web
(2,619)
- People (5)
- News (577)
- Research (1,491)
- Events (17)
- Multimedia (31)
- Faculty Publications (1,138)
- Web
Celebrating our Student Fathers - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
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- Web
Buy Now, Pay Later: Research Links - Secondary Resources
Walsh, “From Moral Evaluation to Rationalization: Accounting and the Shifting Technologies of Credit,” Accounting, Organizations and Society 27:8 (November 2002), 737-61. Full text available as a networked resource. (Harvard users only:...
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- Web
Trade Catalogs - The Art of American Advertising
technological innovations that improved the efficiency and speed of work in agriculture, manufacturing, communications, and transportation as well as advances in newly developing fields in science and medicine. From agricultural catalogs,...
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- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in View Details
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Sean Silverthorne
- 10 Nov 2003
- Research & Ideas
The Hard Numbers on Social Investments
to social problems through market solutions, the rate of return on these deals should be at least as high as traditional early stage investments. The big winners were in the technology and health care sectors, and in another group of...
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by Manda Salls
- 17 Jan 2017
- First Look
First Look at New Research: January 17
forthcoming Handbook of International Trade and Transportation Transportation Cost and the Geography of Foreign Investment By: Alfaro, Laura, and Maggie Chen Abstract—Falling transportation costs and rapid technological progress in recent...
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Sean Silverthorne
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers...
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- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
and do it more efficiently, over time. Richard E. Beville should know. The chief operating officer of Lamont Digital Systems, a Greenwich, Conn., provider of digital telecommunications services, Beville...
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by David Stauffer
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
the Syrian Electronic Army, which then tracked down an email with the Twitter login info. To Rothrock, one of the easiest ways to reduce the human factor and make it harder to hack is to treat digital awareness like a public health issue....
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Dan Morrell; illustrations by Victo Ngai
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
employees influences their startup's performance. We conducted a randomized field experiment in India with 100 high-growth technology firms whose founders received in-person advice from other entrepreneurs who varied in their managerial...
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Dina Gerdeman
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53636 Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Using the farm tractor as a case study, I show that lags in View Details
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Carmen Nobel
- April 2021
- Case
Codecademy: Where to Next?
By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and...
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Keywords:
Monetization Strategy;
Business Model;
Change Management;
Venture Capital;
Leading Change;
Growth and Development Strategy;
Growth Management;
Management Teams;
Marketing Channels;
Product Marketing;
Network Effects;
Product Development;
Organizational Change and Adaptation;
Strategic Planning;
Internet and the Web;
Digital Platforms;
United States
Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
- 12 Apr 2016
- First Look
April 12, 2016
abundance is allowing our species to develop, distribute, and profit from innovation in nearly every corner of civilization. Now key elements of the modern world such as the speed and connectedness of digital communication, the dynamic...
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Sean Silverthorne
- 16 Dec 2020
- News
A Creator in the Era of Disruption
best entrepreneurs are not looking for an established industry and using technology to take it over and disrupt the inefficient incumbents. Instead, they are often creators. They are building an entirely new market themselves. They're...
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- 12 Feb 2013
- First Look
First Look: Feb. 12
Publication:Wiley Encyclopedia of Management Abstract Now in its third edition, this multi-volume Encyclopedia of Management has been revised and updated to chart the major developments that have occurred in digital technologies, ethics...
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Sean Silverthorne
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
less, attractive. Hardware and software are complements. So are hot dogs and mustard, cars and car loans, cable television and TV Guide, the Internet and high-capacity digital phone lines, catalogues and overnight delivery services - even...
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- 24 Jul 2007
- First Look
First Look: July 24, 2007
time for Comcast to rethink its push for "free" content, and craft a different business model? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507080 Digital China Holdings Ltd.: Managing the...
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Martha Lagace
- 01 Oct 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
billion in venture capital money, an all-time record and 35% more than the previous year. The opportunities to bring new technological breakthroughs to the sector are massive, whether it be in robotics, remote sensing, biological products...
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Energy / Cleantech
- 07 Jun 2016
- First Look
June 7, 2016
collaborative projects, most of which focused on software, were not supportive of the hypothesis. We argue that these contradictory results arise because digital technologies make possible new modes of...
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Sean Silverthorne
- Web
Annual Report 2019 - Annual Report 2019
sales, podcasts, and webinars and other learning programs. Chief Information Officer Ron Chandler, with extensive experience in IT leadership, technology design, and management both in academia and in professional and financial services...
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