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Show Results For
- All HBS Web
(3,831)
- People (1)
- News (641)
- Research (2,750)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,681)
- 12 Oct 2011
- First Look
First Look: October 12
Gino, and B. Staats Publication:Academy of Management Journal (forthcoming) Abstract In knowledge-based environments, teams must develop a systematic approach to integrating knowledge resources throughout the course of projects in order... View Details
Keywords: Sean Silverthorne
- 25 Apr 2017
- First Look
First Look at New Research, April 25
be aware of the range of powerful, dynamic, and often conflicting forces shaping the emerging competitive environment. The globalization of markets, the increasing homogeneity of customer needs worldwide, the impact of the digital... View Details
Keywords: Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
key problem for organization design will be the management of distributed innovation in such dynamic ecosystems. Specifically, how should diverse entities be integrated into a coherent network that generates goods in the present and new... View Details
Keywords: Sean Silverthorne
- 23 Oct 2012
- First Look
First Look: October 23
(forthcoming) Abstract Competition among firms yields many benefits but can also encourage firms to engage in corrupt or unethical activities. We argue that competition can lead organizations to provide services that customers demand but... View Details
Keywords: Sean Silverthorne
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
highlight the pros and cons of each knowledge production model, help identify the scope of the empirical generalization of prior studies comparing the information quality of the two production models, and offer implications for organizations View Details
Keywords: Sean Silverthorne
- April 2009
- Article
How to Market in a Downturn
By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
- 16 Apr 2013
- First Look
First Look: April 16
notion that the signal-to-noise ratio plays a central role in generating multiplicity with AA preferences for fairness. Cases & Course Materials Harvard Business School Case 612-701 Zappos.com 2009: Clothing, Customer Service, and... View Details
Keywords: Sean Silverthorne
- 21 Jun 2011
- First Look
First Look: June 21
their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition through product positioning, their... View Details
Keywords: Sean Silverthorne
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold calling. The authors examined 34... View Details
Keywords: Dina Gerdeman
- 05 Feb 2013
- First Look
First Look: Feb. 5
functions that are thrust to the center of concern during such crisis events. Pursuing Public Value: Frameworks for Strategic Analysis and Action Authors:Leonard, Herman B., and Mark H. Moore Publication:Ports in a Storm: Public View Details
Keywords: Sean Silverthorne
- 30 Aug 2016
- First Look
August 30, 2016
compensation is more effective for salespeople with high base performance, whereas conditional compensation is equally effective across all types of salespeople. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51539 forthcoming View Details
Keywords: Carmen Nobel
- 27 Mar 2012
- First Look
First Look: March 27
headquarters to local plant managers in almost 4,000 firms in the United States, Europe, and Asia. We find that firms headquartered in high trust regions are more likely to decentralize, with trust accounting for about half of the... View Details
Keywords: Carmen Nobel
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
as more effectively manage its geographically dispersed distribution center inventories. It knows as much about me as I know about myself. Up to now, it has been able to satisfy customer needs for rapid... View Details
- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
Investors riding the wave of technology public offerings have been waiting for a powerhouse debut from Airbnb, which logged its 500 millionth customer booking in March. After all, the home-sharing giant isn’t your typical unicorn. Unlike... View Details
- 06 Mar 2012
- First Look
First Look: March 6
residential real estate and away from more productive investments. Third, the cost of professional investment management is too high, which drains talent from other industries. The financial sector could promote the health and... View Details
Keywords: Sean Silverthorne
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
25 percent of your sales, you have a big problem. By using rewards programs, retailers give away things for free that their best customers would have bought anyway. With such a large volume of customers... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly... View Details
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
Most companies already outsource a portion of their marketing function—advertising. But what about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside... View Details
Keywords: by Poping Lin
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
BlackBerry Messenger limit his market? Was the decision to release a touch-screen version before the phone with a physical keyboard—a favorite of the business class—a strategic error? Should he have re-focused on enterprise users? Willy Shih, Robert and Jane Cizik... View Details
- 01 Sep 2017
- News
Alumni on the Best Business Advice They’ve Ever Received
“Never forget that your employees are ultimately going to make or break the business you’re in. A lot of the time what happens is people think, oh, let’s put the customers first and let’s make sure that the View Details