Food and Chemicals - Publications - Faculty & Research

25 Feb 2020
News

In My Humble Opinion: Mr. Coffee

Friday nights while enjoying all kinds of food and beer.” Serendipity: “I met my wife, [Donna Eplett (MBA 1989)], when we were summer interns at Pepsi-Cola in New York City. We started dating our second year... View Details

Keywords: Julia Hanna

September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

Citation

Find at Harvard

Register to Read

7 PM – 9 PM CDT, 01 May 2015

HBS Chicago Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Chicago. View Details

7 PM – 9 PM EST, 05 Nov 2015

HBS Washington, D.C Young Alumni Reception

HBS Young Alumni, MBA 2006-2015, are invited to an evening of socializing and networking in Washington, D.C.. Registration required. View Details

03 Aug 2020
News

A Clean Start

help solve this environmental conundrum. A chemical engineer, Brix had spent his career at Chevron in research and technology and then at Microsoft in IoT View Details

Keywords: Maureen Harmon

7:30 PM – 9:30 PM PST, 07 Mar 2017
HBS Alumni Events

HBS Los Angeles Young Alumni Networking Reception

HBS alumni MBA 2002-2016 are invited to an evening of socializing and networking in Los Angeles. View Details

January 2018 (Revised October 2021)
Case

Château Margaux: Launching the Third Wine (Abridged)

By: Elie Ofek

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France

Citation

Educators

Purchase

8 PM – 10 PM EDT, 21 Apr 2015

HBS New York Young Alumni Reception

HBS alumni MBA 2010-2014 are invited to an evening of socializing and networking in New York. View Details

01 Sep 2013
News

Who Are We?

and complex amino acids.) 683 alumni work in the agriculture industry 1957 HBS professors Ray Goldberg (MBA 1950) and John H. Davis (MBA 1941) coin the term agribusiness 236 alumni work in the View Details

Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

August 1995 (Revised July 1997)
Case

H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

By: F. Warren McFarlan

Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details

Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Food and Beverage Industry; Food and Beverage Industry

Citation

Educators

Purchase

December 2021
Case

Zoetis

By: David E. Bell, Damien McLoughlin and Natalie Kindred

Keywords: Strategy; Food; Change Management; Leadership; Diversity; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

Citation

Educators

Purchase

01 Jun 2012
News

Made in the USA

Jim Knott's Aquamesh lobster traps set a new standard for durability, quickly supplanting the wooden traps used by generations of lobstermen. Chinese knockoffs failed to match Aquamesh's patented process. Will business leaders reconnect with their communities View Details

Keywords: Blagg, Deborah; cheese; lobster fishing; Fishing, Hunting and Trapping; Fishing, Hunting and Trapping; Fishing, Hunting and Trapping; Fishing, Hunting and Trapping; Fishing, Hunting and Trapping; Fishing, Hunting and Trapping

December 2022 (Revised July 2023)
Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred

Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

Citation

Educators

Purchase

12 May 2008
Research & Ideas

Accounting Information as Political Currency

information standards in accounting (through the Financial Accounting Standards Board) and in food labeling (through the Food and Drug... View Details

Keywords: by Martha Lagace

Rose Totino

frozen pizza business in 1962 just as frozen foods were gaining national prominence. Totino’s business grew rapidly, and she sold it to Pillsbury in 1975 for $22 million. Totino was named the first female... View Details

Keywords: Food & Tobacco

03 Jan 2017
First Look

January 3, 2017

United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass production and mass marketing in the American... View Details

Keywords: Carmen Nobel

06 Oct 2020
Blog Post

2+2 Where Are They Now Spotlight: Curtis Wu (MBA 2018)

What was your undergraduate university and major?MIT, Chemical Engineering Why did you decide to apply to HBS via the 2+2 deferred admissions process?One of my mentors in college, Professor Barry Johnston,... View Details

7 PM – 9 PM PST, 16 Nov 2015

HBS San Francisco Young Alumni Reception

HBS alumni MBA 2011-2015 are invited to an evening of socializing and networking in San Francisco View Details

August 1994
Case

Kirin Brewery Company, Ltd.

Describes the introduction of two profit planning and control systems at Kirin as part of its shift from a production-oriented to a consumer-oriented strategy. Specifically, documents Kirin's use of profit centers to increase efficiency and its use of pseudo profit... View Details

Keywords: Cost Management; Organizational Structure; Management Systems; Food and Beverage Industry; Food and Beverage Industry; Japan

Citation

Find at Harvard