Filter Results
:
(2,641)
Show Results For
- All HBS Web (2,641)
- Faculty Publications (893)
Show Results For
- All HBS Web (2,641)
- Faculty Publications (893)
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
personality.” So how do firms increase the likelihood that their ads will go viral? For starters, they need to prioritize entertainment over facts and figures. To paraphrase an old campaign, these are not your father's Oldsmobile ads....
View Details
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
spas, paintball parties, etc., at a major markdown—up to 90 percent off a retailer's usual prices—and then requiring the retailer to pay a big chunk of the voucher revenues back to Groupon. But the Chicago-based firm is "the fastest...
View Details
- 01 Sep 2017
- News
Futures Made Bright Through Opportunity
financial services firm helps small and medium-sized enterprises raise capital and scale their businesses. In the past year NISK itself has grown, and now its team of eight works with 50 clients. Kyarisiima acknowledges the life-changing...
View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
Flavr Savr tomato, introduced more than 20 years ago. The decision was driven by the economics of bringing a value-added product to consumers, Baker says of the marketing of the White Russet. The fresh market would place the most value on...
View Details
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
within stores. Align incentives within your organization and in the supply chain. Use technology judiciously and pay attention to emerging new technologies, whose value might still not be apparent. Explain the changes you are making to...
View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
the impact of price partitioning on the perception of value depends on the desirability of all parts of the deal offered. Q: The use of price partitioning in the market is on the increase. Why is this, and can you provide some examples?...
View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
significant advances in technology and productivity, was the pottery firm founded by Josiah Wedgwood in 1760—"the first example I can find," said Koehn, "of a company using a brand as a strategic tool to interest consumers...
View Details
Keywords:
by James E. Aisner
- 01 Dec 1997
- News
Making Real Progress in the Middle East: The Bottom-Up, Economic Solution
rendered uneconomic by high Israeli costs. At the same time, Israeli firms in industries that have been local, such as most services, can use alliances to begin trade and foreign investment. Any loss of lower-wage job opportunities for...
View Details
- Profile
Jackie Burgos
was the youngest-ever president of the school’s Latino Professionals in Finance and Accounting club and helped it become one of the school’s most popular and well regarded clubs.” With an appreciation for the value of networking, she...
View Details
- 11 Apr 2019
- Blog Post
Kel Jackson, MBA 2019: "[My Job] Matters. I Didn't Want a Role that Would Box Me In."
to respond, how they’re going to respond to our response. Finance because, when executed correctly, it drives value creation, enables your strategy, and is synergistic to the entire energy of the firm.” When it comes to goal setting and...
View Details
Keywords:
Manufacturing
- Profile
Jackie Burgos
“I was the youngest-ever president of the school’s Latino Professionals in Finance and Accounting club and helped it become one of the school’s most popular and well-regarded clubs.” With an appreciation for the value of networking,...
View Details
- 01 Mar 2003
- News
Inside the Revolution
center,” says Enriquez of the LSP’s central functions. “For example, we work with the Finance faculty, studying how to value assets and structure the finances of businesses as they change in the face of the life sciences revolution. We’re...
View Details
- 11 Mar 2008
- First Look
First Look: March 11, 2008
welfare-enhancing reforms, on the ability of firms and households to write contracts, and on the ability of citizens to enforce their basic rights. How Does Investor Sentiment Affect the Cross Section of Returns Authors:Malcolm Baker,...
View Details
Keywords:
Martha Lagace
- 09 Sep 2024
- News
Basket Chase
with my tail between my legs.” The right firm or the right employer would really recognize, view, and value that experience. RR: Tell me more about the two pregnancies during search. So, did you have one...
View Details
- 14 May 2012
- Research & Ideas
Breaking the Smartphone Addiction
at the firm for the long term (58 percent versus 40 percent) and were more likely to perceive that they were providing significant value to their clients (95 percent versus 84 percent). BCG clients reported...
View Details
Keywords:
by Leslie A. Perlow
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
capital firm Accel Partners; Susan L. Decker (HBS MBA '86), president of Yahoo! Inc.; and Eric Kim (HBS MBA '81), senior vice president and general manager of Intel Corporation's Digital Home Group. The first computer, the ENIAC, cleared...
View Details
Keywords:
by Martha Lagace
- Profile
Phillip Michael Strazzulla
Phil Strazzulla, the founder and CEO of LifeGuides, learned early in life the value of a wise and experienced advisor. The advisor in this case was his father, an eye doctor, who helped Strazzulla and his younger brother open brokerage...
View Details
- 13 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Manufacturing
energy around aerospace as government has opened up the sector to privatization. Students passionate about space often bring a unique combination of technical and managerial skills and are finding opportunities to add value to companies...
View Details
Keywords:
Manufacturing
- 01 Jun 2018
- News
Alumni Achievement Awards
expenses between his personal and business accounts. When I pay a bill today, I hear my father’s voice in my head, and it’s always a clear reminder of what is the right thing to do. I’m sure that graduates of Harvard’s School of Engineering and Applied Sciences will...
View Details
- 11 May 2017
- News
Going with the Flow
cash flow. “My father had a CPA firm and occasionally acted as an angel investor,” she says. “In all, he helped start 30 different businesses in our area. He occasionally brought my sisters and me into the businesses as a learning...
View Details
Keywords:
Robert S. Benchley