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- People (5)
- News (577)
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- Faculty Publications (1,138)
Show Results For
-
All HBS Web
(2,619)
- People (5)
- News (577)
- Research (1,491)
- Events (17)
- Multimedia (31)
- Faculty Publications (1,138)
- April 2021
- Case
Codecademy: Where to Next?
By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and...
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Keywords:
Monetization Strategy;
Business Model;
Change Management;
Venture Capital;
Leading Change;
Growth and Development Strategy;
Growth Management;
Management Teams;
Marketing Channels;
Product Marketing;
Network Effects;
Product Development;
Organizational Change and Adaptation;
Strategic Planning;
Internet and the Web;
Digital Platforms;
United States
Rayport, Jeffrey F., Max Mailman, and Sarah Ascherman. "Codecademy: Where to Next?" Harvard Business School Case 821-093, April 2021.
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and...
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Keywords:
Digital Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Risk and Uncertainty;
Social and Collaborative Networks;
Internet and the Web;
Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
- November 2021 (Revised December 2021)
- Supplement
PittaRosso (B): Human and Machine Learning
By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case.
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Keywords:
Artificial Intelligence;
Pricing;
Pricing Algorithm;
Pricing Decisions;
Pricing Strategy;
Pricing Structure;
Promotion;
Promotions;
Online Marketing;
Data-driven Decision-making;
Data-driven Management;
Retail;
Retail Analytics;
Price;
Advertising Campaigns;
Analytics and Data Science;
Analysis;
Digital Marketing;
Budgets and Budgeting;
Marketing Strategy;
Marketing;
Transformation;
Decision Making;
AI and Machine Learning;
Retail Industry;
Italy
Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
- Web
Early Years at HBS - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
casualties and run up massive national debt; Auguste believed the best options for his son?s future lay in America. Auguste planned for Georges to study at the Massachusetts Institute of Technology (MIT), and he gave his son a letter of...
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- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
system clash with the digital age, and how to take action. Presenting examples of companies already making a difference, the authors show how business must serve both as innovator and activist, developing corporate strategies that effect...
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- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53636 Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Using the farm tractor as a case study, I show that lags in View Details
Keywords:
Carmen Nobel
- Web
Dean Srikant Datar’s 2022 Commencement Remarks | About
reflect and respond to what I see as twin forces influencing organizations and societies globally, and phenomena you will need to understand as leaders. Organizations in a wide range of industries are prioritizing digital transformation...
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- 01 Jun 2016
- News
How Do We Win the Cyberwar?
the Syrian Electronic Army, which then tracked down an email with the Twitter login info. To Rothrock, one of the easiest ways to reduce the human factor and make it harder to hack is to treat digital awareness like a public health issue....
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Keywords:
Dan Morrell; illustrations by Victo Ngai
- 10 May 2016
- First Look
May 10, 2016
Finally, in contrast to industry and firm studies, studies of open collaborative projects, most of which focused on software, were not supportive of the hypothesis. We argue that these seemingly contradictory results arise because digital...
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Keywords:
Carmen Nobel
- 07 Aug 2007
- First Look
First Look: August 7, 2007
downloads, and other emerging digital media (such as Internet Protocol TV). BBC WW delivered its profits back to the BBC. Since 2004, BBC WW profits had more than doubled. Purchase this case:...
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Keywords:
Martha Lagace
- Summer 2014
- Article
When Does a Platform Create Value by Limiting Choice?
By: Ramon Casadesus-Masanell and Hanna Halaburda
We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there...
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Keywords:
Platform Governance;
Direct Network Effects;
Indirect Network Effects;
Complements;
Tragedy Of The Commons;
Equilibrium Selection;
Coordination;
Foresight;
Strategy;
Value Creation;
Digital Platforms;
Balance and Stability;
Decision Choices and Conditions;
Consumer Behavior;
Applications and Software;
Network Effects
Casadesus-Masanell, Ramon, and Hanna Halaburda. "When Does a Platform Create Value by Limiting Choice?" Journal of Economics & Management Strategy 23, no. 2 (Summer 2014): 259–293.
- 01 Dec 2013
- News
Alumni News | Book Briefs
cost (sustaining performance involves capturing value in the form of profits); and finally, there are no other rules. Ride the Wave: How 12 Technologies Will Change the World and Make You Rich by Fred Rogers (MBA 1983) and Richard Lalich...
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- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
from digital platforms have the potential to improve our understanding of gentrification and enable new measures of how neighborhoods change in close to real time. Combining data on businesses from Yelp with data on gentrification from...
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Keywords:
Dina Gerdeman
- Web
Africa - Global Activities 2021
Women in Investing Club. This past summer, Raji worked remotely for Austin-based Vista Equity Partners, which invests in enterprise software and data and technology companies. It was yet another step toward fine-tuning what aspect of...
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- 19 Jun 2017
- News
Can Neuroscience Find You the Perfect Job?
But certainly, I think, in thinking about the VC profile, I think even if you have a cool technology and you think it's going to change the world, I think you have to make a business case for it. But I think sometimes potentially...
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- Web
Q+A on the Socioeconomic Inclusion Task Force with Holly Fetter (MBA 2020) and Alexxis Isaac (MBA 2020) - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
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- Web
The International Experience at HBS: Zoe Sun (MBA 2024) - MBA
Business & Environment Career Change Career and Professional Development Case Method Clubs Curriculum Digital Entrepreneurship FIELD Financial Aid Health Care Instagram Takeover JD/MBA Leadership Letters to Classmates MBA/MPP & MBA/MPA-ID...
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- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
Africa's challenges, Sachs noted that the fates of the temperate and tropical zones are intrinsically linked, that information technology will be a tremendous help in overcoming many difficulties, and that the reliance on natural...
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Keywords:
Susan Young
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
April 4, 2019 Palgrave Macmillan Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity By: Mills, Karen G. Abstract—Fintech, Small Business & the...
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Keywords:
Dina Gerdeman
- September 2020 (Revised February 2023)
- Teaching Note
Uber: Competing Globally
By: Alexander J. MacKay
Teaching Note for HBS Case No. 720-404.
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Keywords:
Business Ventures;
Business Growth and Maturation;
Business Model;
Geography;
Geographic Location;
Geographic Scope;
Global Strategy;
Globalization;
Multinational Firms and Management;
Globalized Markets and Industries;
Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Innovation and Invention;
Disruptive Innovation;
Innovation Strategy;
Law;
Management;
Growth and Development;
Growth Management;
Markets;
Demand and Consumers;
Consumer Behavior;
Network Effects;
Emerging Markets;
Market Design;
Market Entry and Exit;
Market Participation;
Supply and Industry;
Industry Structures;
Planning;
Strategic Planning;
Relationships;
Business and Community Relations;
Business and Government Relations;
Business and Stakeholder Relations;
Labor and Management Relations;
Networks;
Adaptation;
Strategy;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Expansion;
Information Technology;
Mobile and Wireless Technology;
Digital Platforms;
Transportation Networks;
Transportation;
Technology Industry;
Technology Industry;
Africa;
Ghana;
Asia;
China;
Shanghai;
Shanghai Shi;
India;
New Delhi;
Europe;
United Kingdom;
London;
England;
Latin America;
North and Central America;
United States;
New York (city, NY);
New York (state, US);
South America;
Colombia