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Show Results For
-
All HBS Web
(8,294)
- People (17)
- News (1,256)
- Research (4,957)
- Events (17)
- Multimedia (78)
- Faculty Publications (3,542)
- September 8, 2009
- Article
The New Governance Paradigm
By: Nathaniel Foote and Michael Beer
Boards members of failed banks in 2008 or of the many companies like Enron who were caught up in scandals are by and large honorable, well intentioned, and competent people. So what went wrong and what can be done about it. This article argues that the problem lies in...
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Keywords:
Corporate Governance;
Competency and Skills;
Banks and Banking;
Failure;
Goals and Objectives;
Leadership;
Management Practices and Processes;
Ethics;
Performance;
Governing and Advisory Boards;
Crime and Corruption
Foote, Nathaniel, and Michael Beer. "The New Governance Paradigm." Directorship (September 8, 2009).
- Article
Organizational Ambidexterity in Action: How Managers Explore and Exploit
By: Charles A. O'Reilly III and Michael L. Tushman
Dynamic capabilities have been proposed as a useful way to understand how organizations are able to adapt to changes in technology and markets. Organizational ambidexterity, the ability of senior managers to seize opportunities through the orchestration and integration...
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Keywords:
Decision Choices and Conditions;
Management Practices and Processes;
Resource Allocation;
Organizational Change and Adaptation;
Organizational Design;
Opportunities
O'Reilly, Charles A., III, and Michael L. Tushman. "Organizational Ambidexterity in Action: How Managers Explore and Exploit." California Management Review 53, no. 4 (Summer 2011): 5–21.
- February 2008
- Case
Moët Hennessy España
By: Tiziana Casciaro, Vincent Dessain and Elena Corsi
Since being appointed CEO of Moët Hennessy España (MHE), the Spanish subsidiary of the wine & spirits business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by...
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Keywords:
Interpersonal Communication;
Growth and Development Strategy;
Management Practices and Processes;
Organizational Culture;
Performance Effectiveness;
Groups and Teams;
Food and Beverage Industry;
Spain
Casciaro, Tiziana, Vincent Dessain, and Elena Corsi. "Moët Hennessy España." Harvard Business School Case 408-108, February 2008.
- September 19, 2017
- Article
After Equifax Breach, Companies Advised to Review Open-Source Software Code
By: Ben DiPietro and Lou Shipley
It doesn’t make much sense: At a time when high-powered automated trading systems can execute stock sales in real time, some companies that rely on open-source software to help to run their businesses track their open-source use on spread sheets on paper.
Lou... View Details
Lou... View Details
Keywords:
Software;
Open-source;
Security Vulnerabilities;
Data Privacy;
Hack;
Applications and Software;
Safety;
Cybersecurity
DiPietro, Ben, and Lou Shipley. "After Equifax Breach, Companies Advised to Review Open-Source Software Code." Wall Street Journal (September 19, 2017).
- 2011
- Chapter
Consumers' Relationships with Brands
By: Susan Fournier and Jill Avery
This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's...
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Keywords:
Marketing;
Brands;
Brand Building;
Brand Equity;
Brand Management;
Customer Relationship Management;
CRM;
Customer Focus and Relationships;
Brands and Branding;
Marketing Strategy;
Consumer Products Industry
Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
- October 2012
- Article
Target the Right Market
By: Jill Avery and Thomas Steenburgh
SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its...
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Keywords:
Marketing;
Market Segmentation;
Customer Defection;
Customer Lifetime Value;
Customer Relationship Management;
CRM;
Market Segmentation And Target Market Selection;
Marketing Strategy;
Product Marketing;
Customer Focus and Relationships;
Customer Value and Value Chain;
Technology Industry;
United States
Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
- 2008
- Working Paper
Agency and Institutions: A Review of Institutional Entrepreneurship
By: Julie Battilana, Bernard Leca and Eva Boxenbaum
This paper analyzes the literature that has been published on institutional entrepreneurship since Paul DiMaggio introduced the notion in 1988. Based on a systematic selection and analysis of articles, the paper outlines an emerging consensus on the definition and...
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Battilana, Julie, Bernard Leca, and Eva Boxenbaum. "Agency and Institutions: A Review of Institutional Entrepreneurship." Harvard Business School Working Paper, No. 08-096, May 2008.
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at...
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Keywords:
Advertising;
Debates;
Surveys;
SWOT Analysis;
Brands and Branding;
Marketing Channels;
Product Marketing;
Consumer Behavior;
Outcome or Result;
Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- June 2001 (Revised March 2003)
- Case
Alibris (A)
By: Andrew P. McAfee and Kerry Herman
Alibris is an Internet-era company providing search and fulfillment services for hard-to-find (rare, used, and out-of-print) books. At the time of the case, the company had made decisions to change its revenue model, to become involved in the fulfillment process for...
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Keywords:
Internet and the Web;
Service Delivery;
Applications and Software;
Problems and Challenges;
Books;
Service Industry
McAfee, Andrew P., and Kerry Herman. "Alibris (A)." Harvard Business School Case 601-111, June 2001. (Revised March 2003.)
- April 2001 (Revised July 2001)
- Case
Zaplet, Inc.
By: Dorothy A. Leonard and Brian DeLacey
Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the...
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Keywords:
Corporate Entrepreneurship;
Business or Company Management;
Information Technology;
Organizational Design;
Venture Capital;
Valuation;
Business Strategy;
Restructuring;
Expansion;
Product Development;
Innovation Strategy;
Human Resources;
Information Technology Industry;
California
Leonard, Dorothy A., and Brian DeLacey. "Zaplet, Inc." Harvard Business School Case 601-165, April 2001. (Revised July 2001.)
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account...
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Keywords:
Organizational Structure;
Projects;
Market Entry and Exit;
Integration;
Contracts;
Marketing Strategy;
Sales;
Business or Company Management;
Business Offices;
Geographic Location;
Construction Industry
Cespedes, Frank V. "Turner Construction Co." Harvard Business School Case 585-031, January 1985. (Revised June 1993.)
- April 1996 (Revised June 1996)
- Case
City Year Enterprise
City Year, a national, nonprofit, youth-service corps, decided to diversify its funding base by seeking opportunities to gain "earned income." In 1995, the initiative, dubbed "City Year Enterprise," had already launched its first project, a collaboration with the...
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Keywords:
Nonprofit Organizations;
Partners and Partnerships;
Joint Ventures;
Social Entrepreneurship;
Apparel and Accessories Industry;
United States
Dees, J. Gregory, and Jaan Elias. "City Year Enterprise." Harvard Business School Case 396-196, April 1996. (Revised June 1996.)
- 28 Jul 2019
- News
6 Vacation Habits That Defend From Future Burnouts
Thin Political Markets: The Soft Underbelly of Capitalism
California Management Review Vol. 57, No. 2 (Winter 2015), pp. 5-19.
“Thin political markets” are the processes through which some of the most complex and critical institutions of our capitalist system are determined—e.g., our... View Details
“Thin political markets” are the processes through which some of the most complex and critical institutions of our capitalist system are determined—e.g., our... View Details
Clear and Present Danger: Planning and New Venture Survival amid Political and Civil Violence
Although entrepreneurs constitute a key economic driving force for many countries, they often face unstable environments due to violence and civil unrest. Yet, we know very little about how environments characterized by high levels of political and civil violence... View Details
- Web
2. Integrity & Standards of Conduct - MBA
2. Integrity & Standards of Conduct Welcome to HBS Being a Student at HBS 1. Academic Information & Policies 2. Integrity & Standards of Conduct 2.1 Academic Standards of Conduct 2.2 Recruiting Standards of Conduct 2.3 Community Standards of Conduct 2.4 Disciplinary...
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- Web
Department Directory - Alumni
877.GIVE.TO.HBS (877.448.3864) (toll-free) 617.495.6881 (t) 617.495.9292 (f) hbs_fund@hbs.edu Development Office Planned Giving 877.448.3864 (t) 617.495.9292 (f) pg@hbs.edu Development Office Gift Processing 617.495.6207 (t) 617.496.0839...
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- July 2010
- Supplement
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -...
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