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Take Control of Your Personal Brand

found the idea of a personal brand somewhat alien. The students, though, were convinced that developing a personal brand would help their career development, so I sought out the experts. I came to realize I'd had a lot of misconceptions... View Details

June 1991 (Revised July 1992)
Case

Standard Oil Co.: Combination, Consolidation, and Integration (Abridged) (A)

By: Thomas K. McCraw

The rise of Standard Oil and its relation to the development of the American oil industry and new form of business organization. View Details

Keywords: Business Organization; Business History; Industry Growth; Energy Sources; Mining Industry; Energy Industry; United States

June 1991 (Revised June 1993)
Case

Standard Oil Co.: Combination, Consolidation, and Integration (Abridged) (B)

By: Thomas K. McCraw

The rise of Standard Oil and its relation to the development of the American oil industry and new form of business organization. View Details

Keywords: Business Organization; Business History; Industry Growth; Energy Sources; Mining Industry; Energy Industry; United States

02 May 2023
What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

development until somebody can determine whether limits should be placed on AI applications and their use. It’s unclear what is meant by a “pause.” Self-regulation? Monitored by who or what body? Leaders of the organizations competing... View Details

Keywords: by James Heskett; Information Technology; Technology

August 2003 (Revised September 2003)
Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details

Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry

Find at Harvard

December 1980 (Revised September 1987)
Case

Francis, Berther and Alfreed

At a large advertising agency, a campaign for a major account develops problems at the last minute, and the campaign must be redone. The management supervisor must determine what went wrong, who was to blame, and what to do about it. View Details

Keywords: Crisis Management; Advertising Campaigns; Advertising Industry

Clayton Rose is Baker Foundation Professor of Management Practice. He currently teaches the course Accountability in the Advanced Management Program. His research is focused on the how leaders can manage the challenges created by the intense, varied and often... View Details

Keywords: financial services

21 Oct 2014
First Look

First Look: October 21

strategic ends? Analytical tools discussed include development metrics, impact of financing on projects, as well as analytical methods to forecast market demand. Purchase this case:... View Details

Keywords: Sean Silverthorne

18 Nov 2016
Working Paper Summaries

Innovation Network

Keywords: by Daron Acemoglu, Ufuk Akcigit, and William Kerr; Technology

November 2002 (Revised June 2003)
Case

Monsanto: Leadership in a New Environment

By: Ray A. Goldberg, James Weber and James M Beagle

Monsanto is the biotechnology leader in agriculture. How does it use its leadership in Round Up to fund long-term research and development in biotechnology that is acceptable to the priority system of consumers in different parts of the world? Includes color exhibits. View Details

Keywords: Research and Development; Science-Based Business; Food; Business or Company Management; Agribusiness; Industry Growth; Customer Focus and Relationships; Globalization; Leadership; Biotechnology Industry; Agriculture and Agribusiness Industry; United States

October 2023
Case

Vida Health: Transforming Chronic Disease Treatment

By: William Sahlman and Nicole Tempest Keller

San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details

Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Technology Industry; United States; California; San Francisco

March 1990 (Revised January 1997)
Case

ROLM: The SIGMA Introduction

By: V. Kasturi Rangan

ROLM's product development manager, Bob Lundy, has to prepare a detailed plan for launching a new product, code named SIGMA. The new product, though outstanding in features, has the potential to drastically affect ROLM's fortunes because it is incompatible with its... View Details

Keywords: Leadership; Marketing Strategy; Product Launch; Product Development; Strategic Planning

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26 Sep 2006
First Look

First Look: September 26, 2006

business processes throughout an organization, thereby not only increasing productivity but also market share and market value. We develop a simple model that shows how this... View Details

Keywords: Sean Silverthorne

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

advice. He suggested that the company test and refine its business model by initially focusing on one payment operation, for parking tickets, in one U.S. city. The entrepreneurs almost bit off his head. "The leader in this market... View Details

Keywords: by Walter Kuemmerle

February 2002 (Revised March 2003)
Case

Casuarinas Educational Corporation

By: Michael J. Roberts, Howard H. Stevenson and Matthew C. Leib

Casuarinas has developed a very successful elementary, now secondary, school based on excellence in teaching, service, and multilingual education. Peru lacks similar high-quality post-secondary institutions. This case focuses on the potential entry of Casuarinas into... View Details

Keywords: Forecasting and Prediction; Higher Education; Entrepreneurship; Management; Market Entry and Exit; Planning; Competitive Strategy; Competitive Advantage; Education Industry; Peru

November 1992 (Revised June 1994)
Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode

The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details

Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry