Publications
Publications
Show Results For
- All HBS Web
(117,128)
- Faculty Publications (2,337)
- June 1981 (Revised December 1983)
- Case
Reliance Electric
By: David E. Bell
Keywords: Utilities Industry
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
By: Rohit Deshpandé and S. Krishnan
Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details
- 1981
- Article
Attributes Affecting the Use of Market Research in Decision Making: An Exploratory Study
By: Rohit Deshpandé and S. Jeffries
- 1982
- Article
Correlates of Deficient Consumer Environments: The Case of the Elderly
By: Rohit Deshpandé and S. Krishnan
Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in... View Details
- December 1980 (Revised January 1994)
- Case
International Foodstuffs
By: David E. Bell
Describes three fairly routine instances in which considerations of risk exposure in foreign exchange are necessary. The three are a delayed payment for a grain shipment, a foreign subsidiary facing devaluation of its domestic currency, and a foreign acquisition. The... View Details
- September 1980 (Revised February 1985)
- Case
Risk Analytics Associates
By: David E. Bell
Keywords: Risk Management
- June 1980 (Revised November 2006)
- Case
Southwest Lumber Distributors
By: David E. Bell
Concerns a lumber wholesaler who has been asked to give a forward price commitment. The market price has been volatile and the type of wood is different from that traded on the futures market. The question is: What to do about customer's request? View Details
- 1980
- Article
Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model
By: Rohit Deshpandé and S. Krishnan
Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and... View Details
- March 1979
- Book Review
The Use, Non-Use, and Abuse of Social Science Knowledge: A Review Essay
By: Rohit Deshpandé
- August 1979 (Revised March 1984)
- Case
Environmental Protection Agency: Emergency Pesticide Exemptions
By: David E. Bell