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  • 16 Jun 2003
  • Research & Ideas

Historical Perspective: Levitt Shaped the Debate

Agree or disagree—and even his colleagues disagree—Theodore Levitt's controversial article "The Globalization of Markets" reshaped the debate on globalism and consumer marketing, and continues to provide modern managers with... View Details
Keywords: by Sean Silverthorne
  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

a program (PACT) in Boston to bring care to AIDS and TB patients who were not well served by existing care delivery systems. Describes PIH's programs in the developing world and the way in which lessons learned in these countries informed the design and View Details
Keywords: Martha Lagace
  • March 2001 (Revised July 2002)
  • Case

WingspanBank.com (B): Should This Bird Still Fly?

By: Sandra J. Sucher and Stacy McManus
WingspanBank.com is launched to critical acclaim, but its fate is hardly certain. Bank One's new CEO, Jamie Dimon, must decide what to do with what is now a second Web site for the bank's current and prospective customers. View Details
Keywords: Business Model; Business Startups; Customers; Innovation and Management; Organizations; Complexity; Web Sites; Financial Services Industry
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  • 12 Oct 2016
  • Research & Ideas

Break the Rules of How Business is Done

or managers to report to. Many other companies have taken similar approaches not only to attempt to operate more efficiently, but also to attract and retain talent by differentiating their companies from the mainstream. Whether or not the... View Details
Keywords: by Julia B. Austin
  • 04 Apr 2008
  • What Do You Think?

Who Owns Intellectual Property?

Naeem puts much the same sentiment this way: " ... there has to be a defining identity that uniquely defines that idea ... if you do create something, you do own it, until you decide to do otherwise ...." To the degree that View Details
Keywords: by Jim Heskett
  • 25 Feb 2002
  • Research & Ideas

The Country Effect: Does Location Matter?

firms in industrialized countries, while the new study finds market orientation—where the interests of customers are placed first among stakeholders—is more central to the high performance Asian firms. The work also argues against a... View Details
Keywords: by Sean Silverthorne
  • January 2021
  • Supplement

Barbara Krakow Gallery (B): Art and the Pandemic

By: José B. Alvarez and David Lane
Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic. View Details
Keywords: Art Market; COVID-19; Arts; Business Model; Change Management; Trends; Communication; Customer Focus and Relationships; Human Resources; Marketing; Distribution Channels; Outcome or Result; Health Pandemics; Fine Arts Industry
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  • 18 Mar 2001
  • Research & Ideas

Want to Be an Entrepreneur? [Part I]

role (himself MBA '75, PhD '82, he is D'Arbeloff MBA Class of 1955 professor of business administration and cochair of the school's entrepreneurship and service management unit), he pointed out that none of these ideas was a business.... View Details
Keywords: by John S. Rosenberg
  • 07 Jul 2009
  • First Look

First Look: July 7

of forced dismissal for both CEOs and CFOs during the period 1993-2004. These results are obtained after controlling for several proxies for earnings and stock return performance suggesting that boards appear to penalize managers for... View Details
Keywords: Martha Lagace
  • 28 Sep 2015
  • Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

Telesom ZAAD initially made mobile money services free and managers focused on customer acquisition and training employees to effectively explain the service to prospective customers. In addition to gaining... View Details
Keywords: by Dina Gerdeman; Financial Services; Telecommunications
  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

Consolidation and the Institutional Contingency of Professional Counter-Mobilization in US Banking Authors:Christopher Marquis and Michael Lounsbury Periodical:Academy of Management Journal (forthcoming) Abstract In this paper, we... View Details
Keywords: Martha Lagace
  • 03 Aug 2009
  • Research & Ideas

Corporate Social Responsibility in a Downturn

the firm's business practices. We have built a simple classification system that when combined with an "assessment" model could yield powerful diagnostics on how to migrate and manage a company's portfolio of CSR programs.... View Details
Keywords: by Martha Lagace
  • September 2004 (Revised December 2004)
  • Case

Metso Paper: Globalization of Finnish Metal Workshops

By: Lynda M. Applegate, Marikka Heikkila and Kalle Lyytinen
Metso Paper, the world's largest producer of paper machines, aims to transform itself into a knowledge- and information-based service and solution provider for the paper industry by aggressively exploiting information technologies. In the fall of 2002, Jorma Hujala, a... View Details
Keywords: Production; Customer Value and Value Chain; Information Technology; Corporate Strategy; Knowledge Management; Machinery and Machining; Expansion; Service Delivery; Manufacturing Industry; Pulp and Paper Industry; Finland
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  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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  • 03 Dec 2012
  • HBS Case

HBS Cases: Against the Grain

without an easily identifiable response. As Jim spotted an increasing number of red flags during his hectic summer in Tanzania, he had to consider not only his US employer and his HBS position, but also his local client, his client's employees and their families, View Details
Keywords: by Martha Lagace; Food & Beverage
  • 28 Jul 2009
  • First Look

First Look: July 28

broad or focused managers, to leverage, to the timing of investment, and finally, to the compensation paid to both external managers and internal staff. Purchase this note: http://cb.hbsp.harvard.edu/cb/product/209152-PDF-ENG Moods of... View Details
Keywords: Martha Lagace
  • 06 Apr 2016
  • What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

peculiarity.” Guy said, “If you don’t have sizzle, who cares about security?” LarryWilhel added, “Cook should get focused on leading the company. Apple Pay has the opportunity to manage a trillion dollars of transactions a year ... There... View Details
Keywords: by James Heskett; Computer
  • 15 Dec 2015
  • First Look

December 15, 2015

his coauthors, correct some of the misinformation, describe how the thinking on the subject has evolved, and discuss the utility of the theory. They start by clarifying what classic disruption entails—a small enterprise targeting overlooked View Details
Keywords: Carmen Nobel
  • 03 Dec 2018
  • Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

research examined firms from January 2009 through June 2018—a period in which the number of companies that were included in the sample and covered by both data providers rose to almost 1,900 from about 340. In 2018 alone, $80 trillion in assets under View Details
Keywords: by Rachel Layne
  • 16 Mar 2010
  • First Look

First Look: March 16

Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision making, marketing, brand management, innovation, acquisition strategies,... View Details
Keywords: Martha Lagace

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