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Show Results For
- All HBS Web
(4,375)
- People (15)
- News (1,175)
- Research (2,536)
- Events (13)
- Multimedia (10)
- Faculty Publications (945)
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
today. Looking at grand cru-classified wines of the vintages from 1991 to 2008, Malter found that the wines from the first class earned three times as much as wines from the second class, holding constant the quality of the focal bottle... View Details
Keywords: by Dina Gerdeman
- Web
Center for Research in Security Prices (CRSP) | Baker Library
States market indices, CRSP Market Indices (historical), treasuries, and mutual funds, and a merged database with S&P's Compustat data. Get Access HBS Faculty, Students, and Staff Remote access available HBS... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
was to focus on a particular market segment.) Roger Hallowell, in a doctoral dissertation submitted some years later, took issue with that notion based on his observation of a small number of incredibly successful service organizations.... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of... View Details
Keywords: by Max H. Bazerman
- 29 Sep 2008
- Research & Ideas
Financial Crisis Caution Urged by Faculty Panel
income remained relatively stable, about 3 to 1. Over the last 20 years, however, the financial markets that financed the housing system in the United States changed remarkably. Local markets once dominated... View Details
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
restrict the validity of findings for some time to come." Biju Dominic offered the opinion that "I strongly believe that fMRI-led research into the brain is a top-down, far-too-simplistic approach . But a bottom-up approach that... View Details
Keywords: by Jim Heskett
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Determination to make what they regarded as best-of-class offerings tailored specifically to consumers' emerging needs. They knew their products and services fit consumers' preferences because each had spent enormous time and effort... View Details
Keywords: by Martha Lagace
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
video we really want to see. But assuming a captive audience on these video sites may not make online marketers more effective at reaching consumers. Harvard Business School Assistant Professor Thales S. Teixeira notes that it's just as... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
- 14 Sep 2015
- Research & Ideas
Rewriting the Rules of Service Competition
way when it introduced faster, larger expresso machines that ruined the service experience for baristas and customers alike by shortening the contact time and obstructing their view of each other. Satisfying customers is not enough. Great... View Details
- 01 Mar 2005
- News
Venture Capital’s Comeback
$18.9 billion in 2003, according to PricewaterhouseCoopers. From Boston to Silicon Valley, top firms are competing for deals again. And the initial public offering market — the favored exit for venture-capital investors — rallied last... View Details
- Web
Morningstar Direct | Baker Library
exchange traded funds, hedge funds, market indexes, money market funds, offshore funds, open-end mutual funds, pensions and life insurance, stocks, and 529 plans. Get Access HBS Faculty, Students, and Staff... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Typical of comments regarding the issue of choice were those by Mehmet Genc, who said, "As choice increases, search costs increase . . . [and] it takes longer to make a decision. At the same time, due to social changes, we have even less View Details
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
schools require future doctors to study cadavers for the purpose of gaining experience with actual human anatomy. This helps ensure they will know what they're doing when it comes time to treat and save the lives of real patients.... View Details
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
tells them so. What if those “original prices” stores base their discounts on aren’t real? That’s the question Donald Ngwe asks in his new working paper, Fake Discounts Drive Real Revenues in Retail. An assistant professor in Harvard Business School’s View Details
- 01 Oct 1997
- News
After 27 Years at HBS, Shapiro Shifts Professional Focus
Benson P. ("Ben") Shapiro, the School's former Malcolm P. McNair Professor of Marketing, has left full-time teaching at HBS to concentrate on research, writing, public speaking, and consulting. A well-known authority on marketing strategy... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
content among participants of the ad-sharing program that would help them attract eyeballs and draw a bigger paycheck from the website." On the other hand, bloggers were incentivized to write longer posts, publish more frequently, and include more photos and video... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
existing consumers, and their market conditions, were as similar as possible, we compared repurchase rates between consumers who started buying online right before the pandemic (between January 1 and March 14) and those who started buying... View Details
- 01 Jun 2003
- News
Alumni Bookshelf
How to Grow When Markets Don't by Adrian Slywotzky (MBA '80) and Richard Wise (Warner Books) Slywotzky brings his expertise in global strategy consulting to his sixth book, which examines the difficulties of sustainable growth and offers... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details