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Songyuan (Diane) Ding is a doctoral student in Business Economics. She received her B.A. in Mathematics and Economics from the University of Chicago in 2017. Upon graduation, she worked as a research assistant at the Wharton School of Business. Her current research... View Details

Alex Magnuson

I am a doctoral student in the business economics program. I received a B.A. in Economics from Dartmouth College in 2019 and my main interests are in the topics of international trade and urban economics. My current research focuses on the role of big... View Details

Article

Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships

By: Irene Consiglio, Daniella Kupor, Francesca Gino and Michael I. Norton

We document the existence and consequences of brand flirting: a short-lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers... View Details

Keywords: Consumer Behavior; Brands and Branding; Emotions

21 Aug 2020
Blog Post

Pursuing a JD/MBA Joint Degree

Students enrolled in the HBS/HLS four-year joint degree program come from a wide variety of backgrounds. Many are interested in pursuing careers that operate at the intersection View Details

Jennifer Abel

Jennifer Abel is a doctoral student in Organizational Behavior at Harvard Business School. Her research interests include understanding how people develop interpersonal relationships through conversation and navigate conflict. She received a B.A. in Cognitive... View Details

July 2005 (Revised April 2006)
Case

Idea Village (A)

By: Joseph B. Lassiter III and Dan Heath

Andy Khubani, the CEO of Idea Village, a company that markets to consumers via direct-response TV ads, must decide whether to launch a campaign touting a hair removal product for women. Explains the direct-response industry and contrasts its methodology with... View Details

Keywords: Marketing Channels; Gender; Consumer Products Industry

I am a fourth year doctoral candidate in the Business Economics program. My research interests are primarily in industrial organization and innovation, with a particular focus on the economics of artificial intelligence/machine learning and digital technology markets.... View Details

March 8, 2008
Comment

Marketing Your Way Through a Recession

By: John A. Quelch

The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. View Details

Keywords: Marketing; Recession; Products And Sales; Core Values; Fluctuation; Volatility; Economic Growth; Economic Slowdown and Stagnation; Growth and Development; Marketing Strategy; Product Marketing; Risk and Uncertainty; Salesforce Management; Asia; Europe; Latin America; North and Central America

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June 2024
Article

Information Spillovers in Experience Goods Competition

By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas

When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on... View Details

Keywords: Experience Goods; Competition; Information; Demand and Consumers; Profit; Price

May 2007 (Revised August 2007)
Case

Prediction Markets at Google

By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee

In its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best... View Details

Keywords: Forecasting and Prediction; Knowledge Sharing; Knowledge Use and Leverage; Market Participation; Information Technology

September 1995 (Revised December 1997)
Case

Philip Morris: Marlboro Friday (A)

By: Alvin J. Silk and Bruce Isaacson

On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major... View Details

Keywords: Competition; Price; Marketing Strategy; Market Participation; Brands and Branding; Consumer Products Industry; United States

29 Jun 2021
Cold Call Podcast

Procter & Gamble’s Lean Innovation Transformation

Keywords: Re: Emily Truelove; Consumer Products

Jacob Furst

Jake Furst is a third year student in the Business Economics program at Harvard Business School. His interests include macroeconomics, economic theory, and finance. Jake holds a Sc.B. in applied mathematics and economics from Brown University and is a graduate... View Details

22 Apr 2013
Working Paper Summaries

Competing with Privacy

Keywords: by Ramon Casadesus-Masanell & Andres Hervas-Drane; Publishing

December 2009
Case

Philips versus Matsushita: The Competitive Battle Continues

By: Christopher A. Bartlett

Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive... View Details

Keywords: Competitive Strategy; Competitive Advantage; Organizational Culture; Multinational Firms and Management; Restructuring; Consumer Products Industry; Consumer Products Industry

May 2011 (Revised March 2012)
Case

Nanda Home: Preparing for Life after Clocky

By: Elie Ofek and Jill Avery

Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details

Keywords: Brands and Branding; Management; Electronics Industry